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Peter McNamara
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42 followers
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Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter
Why marketers should keep sending you e-mails There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts. January 2014   | by McKinseyConsultants ( Nora Aufreiter, Julien Bo...
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