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We First
208 followers -
Helping brands tell the story of the good work they do in ways that build their business and social impact.
Helping brands tell the story of the good work they do in ways that build their business and social impact.

208 followers
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Too Good! >> CREATE MEMORIES, NOT ‘STUFF’ >> A video that will keep you inspired. WATCH NOW: http://bbh-labs.com/memories-not-stuff/
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Today's @WeFirstBranding Blog focuses on Conversation Leadership. What conversation do you want your #brand to lead? http://ow.ly/NyFrr.  If you enjoyed this blog, don't forget to follow us on Twitter @WeFirstBranding or @SimonMainwaring

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There is no shortage of reasons brands want to address purpose & the many social challenges we face, from climate change, the environment & beyond. Checkout our @WeFirstBranding blog, TOP TEN REASONS YOU MUST LEVERAGE PURPOSE TO BUILD YOUR BRAND http://ow.ly/NvCo1. If you enjoyed this blog, don't forget to follow us on Twitter @WeFirstBranding or @SimonMainwaring

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Staggering to think how the world will change when another 2-3 billion people go online. http://ow.ly/Ns9qm 

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Latest research showing consumers will spend more on brands that have a positive impact. http://ow.ly/Nfzl7 

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An estimated 62 workers will die for each match played in the 2022 World Cup tournament in Qatar according to TIME. Corporate sponsors like Visa are already complaining that the worker's conditions have to change. http://ow.ly/NcDfy 

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With a growing number of brands talking about purpose it's useful to get some data on the business case for doing so. Here's a good collection of the latest data from Havas around purpose and ROI http://ow.ly/N9ram 

Brands are no longer about inspiring consumers to buy their product, but rather, partnering with them to take actions that will better our world. Here's just a few Brands that we are seeing a shift from traditional marketing and advertising ‘calls to action’ towards ‘calls for activism’. If you enjoyed this blog, don't forget to follow us on Twitter @WeFirstBranding or @SimonMainwaring
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