Kandis Knight graduated from the prestigious, private, Catholic Institution and world class business school, the University of St. Thomas. A City of Minneapolis Scholar, Knight earned her degree in Journalism and Marketing.
Knight was recruited and molded exclusively by The Rae Mackenzie Group’s CEO and founder, Sharon Smith-Akinsanya. Smith-Akinsanya was instrumental in teaching Knight guerrilla style marketing which was applied to the internet as the technology was still emerging.
Smith-Akinsanya, a former long-time VP of Marketing for Prince and Paisley Park Enterprises is a well-respected Midwest marketing guru. Knight flourished under Smith-Akinsanya’s tutelage.
Knight assisted The Rae Mackenzie Group to envision, plan and manifest one of the Midwest’s largest women's annual events, The Gathering, held annually at the Minneapolis Convention Center. The event attracted over 50K women the first year of production and raised over 450K+ in corporate sponsorship annually for the event’s seven years of production.
In 2006, Knight relocated to Atlanta & was well-received by industry professionals as a New Media marketing expert working with major record labels and magazines, Knight quickly became an industry tastemaker.
Knight has worked for some of the top music and entertainment organizations in the country, as well as being the Media Relations expert for several national concert tours.
In 2008, Knight accepted the position of Director of Public Relations and Marketing for PZI Jeans International where Knight demonstrated the same marketing techniques used in the music industry translate into other fields such as the fashion industry. Knight took the 7 year-old jeans company into unchartered territory, the brand experienced a quadruple increase in sales with Knight at the marketing helm.
Through her corporation LuCreative Group, Knight also represents various organizations. Knight has served as a publicist for The Greater Atlanta Black Chamber of Commerce, The Booking Agency, Southern Dynasty Records and DreamStar Talent.
In 2008 Knight became an A & R for Mojona LTD, a European music industry giant working with artists from Lupe Fiasco, Akon to Jay Z.
In 2009, Knight became the senior staff writer for V-Media International.
Projects since 2009 have included work with USA Royalty Beauty Pageants, The Retired Players Association, The Chris Rogers Foundation, The Trumpet Awards, Sheree Whitfield, Delux Magazine, Girl Scouts and many more.
- University of St. Thomas
- William Mitchell College of Law2011
- LuCreative PR, Founder, Owner2007 - present
- PR, SEO, New Media Marketing, present