An oldie but goodie from @werner Working backwards from the customer to define the product. via @gunzalis

The advice begins:

"1. Start by writing the Press Release. Nail it. The press release describes in a simple way what the product does and why it exists - what are the features and benefits. It needs to be very clear and to the point. Writing a press release up front clarifies how the world will see the product - not just how we think about it internally."

This is truly a gem.
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