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YEAR OF THE OUTLET – THE COCA-COLA COMPANY AUSTRIA

With Coca-Cola being a high price premium product with a requirement for customer value creation to prevent price “erosion”. Consumer lifestyle demands are ever changing there is a need to increase impulse purchase and shopping frequency with consumers activities and daily needs, by changing the way that consumers perceive shopping to be fun and not a chore. Coca-Cola uniquely uplifts and refreshes HCMs (home category managers) adding enjoyment every day.

INSIGHT
Use occasion based marketing as a tool – link purchase occasion with consumer activities and needs with multiple points of interaction and calls to actions, Value for money price promotions – for new meal solutions.
To demonstrate relevance and understanding of the consumer and their lifestyle that we create a bond between them and the brand. To layer the experience. Allowing the consumer to discover Coca-Cola imagery at different levels of interaction thus taking complete ownership of key market channels by dominating points of opportunity.
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FESTIVAL FANTASTIC – HUISHOUDBEURS

IDEA
The Huishoudbeurs is a annual consumer oriented event held at the RAI convention centre in Amsterdam since 1955. Exhibitors present their products and services in the field of fashion, cosmetics, health, cooking and leisure.

INSIGHT
The Huishoudbeurs required a fresh approach, a brand rejuvenation in line with their trustworthy character that is reflective of the ever-changing consumer lifestyle demands. Surprise yourself at Festival Fantastic supported consumer’s shopping behaviour activities by increase the impulse purchase and shopping frequency.
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THIS SUCKS – CHUPA CHUPS

IDEA
Chupa Chups, The worlds leading lollypops brand required an innovative outdoor sampling promotion to irresistibly captivate consumers for its “Life Less Serious” campaign.

INSIGHT
“This sucks!” – Creating differentiation through simplicity, a colossal red festival wall containing more than 30,000 lollypops, showcased the great artworks of upcoming Dutch artists from the Close & Counter network.By doing this, Chupa Chups honours it’s artful heritage: Salvador Dalí the logo’s original designer. Lollipops were snapped up by the more than 1 million festival visitors between 2009 and 2010 with a national media value exposure of € 1,200,000.00.
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MY SOUTH AFRICA – SOUTH AFRICAN TOURISM

IDEA
Conceptualise and rationalise a design solution for South Africa Tourism making efforts more measurable to answer business needs. The proposal must be visually different with a stratified creative execution to reflect in tourist volumes, geographic spend and length of stay and their entry points in the commercial process.

INSIGHT
Better conversions are found in sharper targeting; who better to ask questions, build content and find ideas about your next trip than the travel community.
A interactive community generating rich content where travelers, locals and guides share stories, questions, tips, pictures and videos about South Africa. Build a trip of a lifetime is just a few clicks away…
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GLOBAL BRAND DESIGN – TNT

IDEA
Develop and implement a new global identity for TNT Express Worldwide in the business to business services sector. The organization is an international courier provider involved in global express logistics and mail, which was owned by five postal groups. Following the acquisition of TNT Express and Express Worldwide by PTT Post (Royal Dutch Post), a new identity was required which would reflect the positioning and ambitions of the new integrated company, whilst leveraging the positive attributes inherent in the existing TNT brand. The identity was to be a stand-alone, monolithic brand with optimal level of market acceptance and a catalyst for internal unification. Versatile enough to be applied globally from vehicle livery to uniforms and packaging.

INSIGHT
All collateral was strongly branded with the new TNT logo and use of the corporate colour, orange.The suggestion of speed was graphically represented on two levels. Firstly by the use of the dynamic ellipse coming in from the side of packaging and livery, which gives an impression of speed and movement through space. Secondly, the use of dynamic, blurred sporting images on the packaging reinforced the corporate aspirations – speed (time sensitive products), focus, determination and achieving a goal. The universal associations attached to sport allowed the packaging to cross cultural barriers. The new identity was initially implemented in TNT’s five key markets (The Netherlands, Italy, Australia, The United Kingdom and Germany) over night, and rolled out during following year in over 20 countries.
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MONOGRAM RE-ENERGISED – MTS

IDEA
MTS, a subsidiary of the London Stock Exchange Group, is the leading electronic trading platform for European fixed-income securities with a strong focus on government bonds. A contemporary communications strategy and refreshed approach is needed to rebrand and re-energise MTS and take the brand forward into the 21 century.

INSIGHT
A strategized visual concept for the corporate brand was developed in a stand alone monogram with strong recognizable elements in conjunction with dynamic colours allowing for the flexibility of multiple product applications and ownership denote the association with dynamism and innovation. The Monogram was based on the underlying principles of bonds, thus giving the visual language a tangible aspect of currency and market relevance while differentiating it from its competitors. Strength and credibility were maintained to denote the association in a dynamic and innovative manner whilst ensuring the coherence of the company as a whole.
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SUSTAINABLE PACKAGING – TNT

IDEA
Sustainable rebranding of the entire TNT packaging range, required a new design approach and visual language as a part of the Standardization and Optimization project coordinated by the Global Procurement Department.
The new sustainable packaging line would ensure higher resistance to damage due to innovative folding methods and stronger glue, use less material and ink, therefore contributing to the environment and lowering production and waste-related costs while reinforcing the company’s environmental principles. This will be the first full-scale update of TNT packaging in more than ten years.

INSIGHT
Audacious, clean, easy to use – engaging approach to simplifying the packaging range to its key communication elements resulting in highly visible brand recognition that stands out from the rest. Packaging materials used in there pure form reinforced the companies environmental principles. TNT Express used to have 145 items of packaging. From now on there will be just 30, resulting in annual cost savings of €I million and an estimated yearly CO2 reduction of 4.9 tons.
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