Social Media Marketing Is Not a Big Money Maker

And this is why my agency (+Virante Search Marketing) killed our Social Media Marketing department to replace it with a broader-missioned Digital Outreach Department (which I lead). We realized that SMM alone does not add much value for clients. SM needs to be part of a much larger and well-integrated brand strategy for online marketing. This is the maturation of SMM: when it stops being its own silo and people stop doing SMM for SMM's sake or because everyone else is.
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