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Mark Traphagen
Social Media Marketing | Content Marketing | Personal Brand Authority
Social Media Marketing | Content Marketing | Personal Brand Authority


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Does Google Sniff Out New Web Pages from Google Analytics?

Because Google has access to any data in Google Analytics, some suspect that they might use it to discover and index new pages on the web. We set up a careful trap to catch them at it...if they do!

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Why Keyword Cannibalization Is Eating Your SEO for Lunch

Did you know you could be cannibalizing the SEO effectiveness of your site's important keywords?

In this episode of our Here's Why digital marketing video series, we help you understand what keyword cannibalization is, how to detect it, and why it matters for your SEO.

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Why you should not have all your eggs in the Google basket

SEOs used to say, "No SEO ever got fired by optimizing for Google!" If that were ever true, it certainly no longer is today.

While Google still has high importance, it's facing stiff competition in a number of emerging aspects of search. Find out what those are and how you should adjust your digital marketing strategy in this video!

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The Value of Log File Analysis for SEO

If you're only doing traditional web analytics for your site, you're not seeing the whole picture. Learn what analyzing your log files can show you and why it's information you need to know!

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3 Essential Tasks for an SEO Audit

An SEO audit isn’t as scary as a tax audit, but it’s no less important. In our video, you'll learn the three most essential tasks you should perform for an effective audit of your site’s SEO health.

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Why You Need an Enterprise SEO Strategy

If you're in a company of 100 or more employees, SEO comes with a whole different set of challenges from those of a small business. Click through to this comprehensive guide to why you need a unique SEO strategy, and how to form one.

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In case you missed it...
The rise of personal assistants
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Eric Enge tackles these topics.

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This Boy is Ignorance, this Girl is Want

I used to be amused by emails claiming Nibiru is going to kill us or the Earth is flat. I'm not amused any more.

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Whoa, "people also view" right on the page -> While you’re reading a page on the Google app for iOS, you’ll now see suggestions for related content

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New Augmented Reality Shopping App from IKEA

Thanks +Gideon Rosenblatt. Looks cool, but virtual Swedish meatballs will disappoint I fear.
Your Living Room: aka the Augmented Reality Showroom

Over on Twitter today, people are plopping chairs and couches all over train stations, zoos, streets, and um yes, living rooms. All thanks to Ikea using Apple's ARKit to develop an AR shopping app.

Now, Ikea claims the 3-D furniture in Ikea Place shows up at scale with 98 percent accuracy, with true-to-life representations of the texture, fabric, lighting, and shadows. In testing the app, that held up: Digital sofas and chairs sprang to life realistically next to permanent, physical objects. Valdsgaard says much of that technological improvement comes from ARKit. Rather than using 2-D camera overlays, the app takes data from your phone's camera sensors to map digital objects in a room. Apple calls this "world tracking," and it helps keep a digital sofa from skittering around the room like a balloon. The furniture items also load faster than they did in the previous iteration, and don't require any calibration on the part of the user.

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