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Indian Marketing Review
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Vinita Bali, former Managing Director, Britannia, shares her views on Marketing
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Rob Tanner, Assistant Professor of Marketing, Wisconsin School of Business, University of Wisconsin-Madison, on viewers reaction to TV commercials and the need for strategic product placement to increase viewership for commercials
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A new study titled -’Assessing the influence of Economics and Customer Experience Factors on Service Purchase Behaviors’ by V Kumar, the Regents’ Professor, Nita Umashankar, an assistant professor, and PhD candidates Hannah Kim and Yashoda Bhagwat, all from Robinson College of Business at Georgia State University, says that service managers should adapt how they position their service offerings based on the economy as a consumer’s decision to repurchase a product or service is greatly influenced by the economic environment
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Santosh Padhi, Chief Creative Officer & Co-founder of Taproot India, shares his views on Advertising and Art
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According to a new analysis by Kellogg School professors-Thomas Hubbard, Paul Leinwand, and Cesare Mainardi, businesses need to form a distinct identity, stay coherent, see industry-wide and find enduring advantages, to drive growth
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Customer-centric strategies and data collection helps companies to understand and better serve their customers
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Ability to connect with people and provide interesting and interactive content on social media were the main factors behind the ALS Fundraising campaign’s success
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Tips to solve six marketing challenges presented by rapid advancement in technology
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A brand is considered to be the most important and valuable asset in a company’s balance sheet, but experts are yet to determine how it is to be valued
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According to Joerg Niessing, Affiliate Professor of Marketing, INSEAD, companies should treat social media like any other marketing channel and put in place a proper marketing mix model to assess the impact of social media conversations on business performance
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