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Finelight

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Any way you say it, Finelight wishes you the best this season.
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Finelight

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Profitable Growth for Hospitals
Learn how your hospital branding campaign can drive profitable growth. 
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Accountable Marketing Environments (AME)
Lynn Smith answers your most pressing questions about AMEs.
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Hospital Branding Best Practices
Hospitals—looking to change your name or brand? We’ve got best practices for you. 
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Have them in circles
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Mobile Content
Hospital: Don’t leave leads on the table—improve the effectiveness of your hospital’s website with the proper mobile content. 
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New post: Make the most of your physician-referral marketing through strategy, measurement and adjustments.
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Learn the five ways accountable marketing can improve the effectiveness of your hospital’s marketing. 
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New White Paper on Accountable Marketing
Hospital marketers; Learn how to increase the ROI and effectiveness of your hospital or health system’s marketing with our new white paper, Marketing Accountability: A Critical Element in an Era of Healthcare Reform. 
Improve your hospital’s marketing ROI with our free accountable marketing white paper.
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Hospital Marketing Strategies
A new Pew study shows that caregivers are highly active online and use the Internet to research health content. In our latest post, we provide insight into how marketers can best use this new data. 
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Advancing marketing's role in identifying and securing profitable growth.
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