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Keith Caven (Snapt)
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Combining strategic marketing with technology to increase revenue opportunities
Combining strategic marketing with technology to increase revenue opportunities

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So you’ve nurtured your top 5% of hot leads, but what about the other 95% of warm leads that need to be managed? Businesses can often neglect effective communication with the 95% of warm leads created because they have poured a copious amount of time and resources into the top 5%. While it is important to nurture hot leads it is equally important to focus on keeping your business in front of warm leads by managing them properly. So how can you effectively manage those who are not ready to buy now and stay “top of mind” so that that they will respond when they are ready to buy?
Read More http://www.snapt.com/index.php/managing-warm-leads-how-to-stay-top-of-mind-with-the-95-who-are-not-ready-to-buy-now
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Fire, Aim, Ready: Does Your Business Lack Strategy on How to Generate Sales Opportunities and Revenue? http://www.snapt.com/index.php/fire-aim-ready-we-lack-strategy-on-how-to-generate-sales-opportunities-and-revenue

In the pursuit of achieving explosive revenue growth in 2012 many businesses will face common challenges. In order to overcome these challenges we must identify the nature of them so that we may aptly be prepared to navigate our course with great precision, leadership and wisdom.
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Do you know how effective your current marketing initiatives are doing vs. your business plan for 2012? If Read more >>
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