Clear explanation with examples of underpinnings for semantic search. The searcher can do more to make intent clearer to Google by adding synonyms, and to structure the query.
Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let's explore why this isn't true.
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