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MWWPR
542 followers -
Matter More™
Matter More™

542 followers
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MWWPR's posts

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Learn to position your organization’s values and brand identity before speaking about them in the #PostTruthEra. Carreen Winters shares her advice.

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Even during the #PostTruthEra, there's still room for communicators to operate strategically and remain in tune with their organizations goals. Carreen Winters shares her advice. 

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MWW CEO, Michael Kempner shares "If You Care About Your ‘Brand,’ Focus On Emotional Connections" via HuffPost Blog

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In the post-truth era, seizing opportunity and limiting risk has taken on an entirely new meaning. 

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Lauer Brings Extensive Expertise in Corporate and Brand Storytelling to Industry Leading Practice; Also Leads MWWPR's Industry Leading "StoryCore" Master Narrative Practice
#CorpComm #MasterNarrative #Branding

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Winters to Bring Integrated Communications and Stakeholder Engagement Expertise to Clients Across All Practices as MWWPR’s Chief Strategist

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MWWPR has hired Heather Wilson as EVP and MD to lead the firm’s crisis and issues management practice.

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Amy Dacey, Expert in Global Advocacy, Stakeholder Engagement and Issues Management to Lead National Public Affairs Practice; Serve as GM of Washington DC Office

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In reality, “post-truth” is widely misunderstood. It’s not simply a recent and strictly political phenomena, nor is “post-truth” an ephemeral trend like Second Life or Digg. Rather, the realization of a “post-truth” environment is the outcome of long-term seismic movements in the tectonic plates of communications: disintegrating trust in institutions, the urgency of an emotional connection with customers, increasingly siloed media ecosystems, and perhaps most importantly, securing permission from our key audiences. 

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This year’s #SuperBowl ads covered a lot of heavy topics. In our #posttruth world, was this advertising at its finest? Carreen Winters discusses how this year’s ads played to people’s emotions.
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