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MWWPR
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Matter More™
Matter More™

543 followers
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Winters to Bring Integrated Communications and Stakeholder Engagement Expertise to Clients Across All Practices as MWWPR’s Chief Strategist

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MWWPR has hired Heather Wilson as EVP and MD to lead the firm’s crisis and issues management practice.

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Amy Dacey, Expert in Global Advocacy, Stakeholder Engagement and Issues Management to Lead National Public Affairs Practice; Serve as GM of Washington DC Office

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In reality, “post-truth” is widely misunderstood. It’s not simply a recent and strictly political phenomena, nor is “post-truth” an ephemeral trend like Second Life or Digg. Rather, the realization of a “post-truth” environment is the outcome of long-term seismic movements in the tectonic plates of communications: disintegrating trust in institutions, the urgency of an emotional connection with customers, increasingly siloed media ecosystems, and perhaps most importantly, securing permission from our key audiences. 

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This year’s #SuperBowl ads covered a lot of heavy topics. In our #posttruth world, was this advertising at its finest? Carreen Winters discusses how this year’s ads played to people’s emotions.

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Women in Toys announced its Annual Wonder Women Awards finalists & MWW's Sheena Stephens is on the list!


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+Humans of New York creator and photographer Brandon Stanton has partnered with a New York City principal after interviewing one of her students for his blog. They've raised $800,000 on an Indiegogo fundraiser that will pay for sixth graders to take field trips to Harvard University. Read this inspiring story and other trending news on this week's issue of the #MWWEdge. http://mww.pr/1uCyKVr

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Meet #AlexfromTarget - an overnight internet sensation that stole the hearts of many teenage girls on Twitter with just one candid photo. But what's this sudden fame really like? Check out how social media changed his life on this week's issue of the #MWWEdge. http://mww.pr/1Evncrl
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