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Junko Yoshida
Works at UBM Electronics
Attended Hitotsubashi University
Lives in Brooklyn, NY
157 followers|11,546 views
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Junko Yoshida

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The automotive industry's change in perception on cybersecurity, compared to just a year ago, is seismic. We attempt to break down the layers of automotive cybersecurity. We identify where such software will reside, its functions and likely evolution.
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Junko Yoshida

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Rohm, a Japanese component vendor whose business could be harmed by the steady decline in market share among leading Japanese CE vendors, has good reason to sweat its own prospects. But Rohm says it has a clear growth strategy.
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China's dream of creating the next Tesla is generating a global rush to develop and manufacture EVs in China. How much of this enthusiasm is an inflated reality created by Chinese audacity, however, remains to be seen.
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I am afraid that it is going to take a whole lot more than Mandarin (and the many different dialects thereof). Baidu and Tencent Maps are essential. Google maps are useless - prohibited. Even so-equipped on their local (not necessarily Galaxy or Apple Smartphones - take the new and very cool Leeco Mobile Phones for example). Locals often cannot find their way around because of the differences in local naming conventions going back centuries even with Baudi and Tencent maps. And then you've got connectivity with insanely popular social media Apps like WeChat - almost unknown outside of those local geographies. Of course you have to enter directions in a mix of (simplified Chinese: 汉字; traditional Chinese: 漢字) characters. Charging stations are called "piles" and are often incompatible both electrically and connector-wise. Competition with electric scooters is fierce - most trips are relatively short range and the scooters can be easily charged in your parking structure or dining room while you are sleeping. Blanketing China with Superchargers? Forget it. They are building bullet trains like mad; highly cost effective with air travel with WI-Fi, food and the Chinese equivalent of Green Cars. Batteries and Gigafactories? Warren Buffet and others have that covered. Baidu is quite far along on nav systems, driver assist (ADAS). You can't do business without a JV. Finally, brand name recognition, service, and support going back decades for makes like BMW, Mercedes, Buick, VW, the Koreans, Japanese, Skodas, Audis, Volvos, etc. is going to be very very difficult to compete with. I spent a good percentage of my time during my last two trips to China studying this, with help from my wife's family and business partners.
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CTO of Google Car Project quits. The first two obvious questions are: Why now, and why step down at all?
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Despite billions of dollars lost in television revenue and a sharp decline in domestic TV unit shipments since 2011, Japanese CE companies just can't seem to let go of the remote.
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Audio is heading from pure playback to enabling input, trigger and analytics in contextual awareness, says an industry executive. But what will take microphones to play as important a role as cameras to add intelligence to autonomous cars?
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Junko Yoshida

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Rohm, a Japanese component vendor whose business could be harmed by the steady decline in market share among leading Japanese CE vendors, has good reason to sweat its own prospects. But Rohm says it has a clear growth strategy.
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Renesas Electronics is in the final stages of negotiations to acquire Intersil, reported the Japanese economic newspaper Nikkei Monday. Neither Renesas nor Intersil is confirming the report at this time.
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The new hope for Japan's electronics industry is component suppliers who started out making lowly components. We sat down with Murata's executive vice president and asked him about its post-smartphone strategy, why it wants Sony's lagging battery business.
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Renesas plans to stop the production and supply of microwave devices, shutting down the business in the summer of 2018. Renesas' microwave device division has been pulling back from product development for some time.
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Junko Yoshida

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Mobileye's CTO's comments about Tesla during its Q2 financial reporting illustrates not just the love lost between the two proud technology companies, but what it would take for them to pursue safety in the ear of autonomous driving.
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Junko Yoshida

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Audio is heading from pure playback to enabling input, trigger and analytics in contextual awareness, says an industry executive. But what will take microphones to play as important a role as cameras to add intelligence to autonomous cars?
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People
In her circles
101 people
Have her in circles
157 people
Rich Quinnell's profile photo
Prince Otumfuo Nana's profile photo
Neuschwanstein Hohenschwangau's profile photo
Richard Wallace's profile photo
Colin Walls's profile photo
Little Tots Learning's profile photo
Dylan McGrath's profile photo
Young Mie Kim's profile photo
Energy Micro's profile photo
Work
Occupation
journalist
Employment
  • UBM Electronics
    Editorial director, EE Times, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brooklyn, NY
Previously
Japan, US, Germany, France - Tokyo - Paris - San Mateo - Madison - Brooklyn
Links
Story
Bragging rights
love travels, live in multiple cities, ready to pack up and go any time, and meet more people
Education
  • Hitotsubashi University
Basic Information
Gender
Female
Relationship
Married