GroupM Next is the forward-looking, innovation unit of GroupM, the leading global media investment management operation that serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, Mindshare, as well as Catalyst Online and Xaxis.
Together with our agencies, we provide data-driven, actionable insights on existing and emerging media channels, especially online, mobile, social and addressable. Through thought leadership, technology, research and education, we’re dedicated to creating, capturing and ensuring the implementation of the best thinking and new insights from our community in the digital, social, mobile and addressable media markets.
Brand marketers need insight, in context, to make continued informed decisions. With focus on areas critical to brands today, we support the innovation of our agencies and provide insights on where brands should be allocating and optimizing to drive performance for tomorrow.
Discover our work and read more about us at www.groupmnext.com.