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Aaron Bradley
Search and internet marketer, semantic web stringer
Search and internet marketer, semantic web stringer


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Google confirms in feature guides that recipes, articles and podcasts may be turned into Google Assistant actions

Today this starred call-out box on the Google Search documentation feature guides for Recipes (, articles ( and podcasts (

By structuring your content according to this guide, your content may be automatically turned into an action on the Google Assistant. You can learn more about Content Actions on the Actions on Google docs.

Won't go into further detail here, as this confirms what I wrote at length about on 9 Jan., where my TL;DR summary reads, "if you've employed Google-prescribed structured data markup for recipes or news articles, or Google-prescribed RSS for podcasts, this content is already eligible for inclusion as a Google Assistant Action."

Complete article here:

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Recipes, podcasts and news articles are now eligible for inclusion in the newly-created Google Assistant Actions directory

Hopefully my article is self-explanatory, but the big takeaway here is that the tentacles of structured data markup have now been extended to the Google Assistant.

#recipes #news #podcasts #structureddatamarkup #schemaorg #googleassistant

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Bing corrects syntax for og:image "SOCIALONLY" annotation"

A quick and happy update re my 28 Dec. post (see callout link) on Bing's instructions on how to throttle the display of a og:image in Bing News.

The original example was, indeed, errant in its syntax, including the SOCIALONLY annotation within the scope of the content attribute:
<meta property="og:image" content=" SOCIALONLY">

This has now been corrected, with SOCIALONLY now clearly separated from the value of content:
<meta property="og:image" content="" SOCIALONLY>

If this change was because somebody at Bing saw my post ... thanks. :)

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Bing may display Open Graph images in Bing News (or something)

On 27 December Bing made a change to their page on "Marking up your site" ( to provide information about how Bing News may use Open Graph image declarations it encounters.

If your site contains the Open Graph property for images, Bing News may display such images at the pixel size you have specified within the Open Graph image meta-tag, for Bing News search results on PC and mobile.

The article goes onto to say how, by using "a SOCIALONLY meta-tag", you can stop Bing News " from displaying such images in Bing News search results".

Bing's specifications here seem relatively straightforward, but a close reading of them reveals an area of ambiguity and a probable error.

"At the at the pixel size specified"

In this brief bit of additional page content the article uses the phrase "at the pixel size [you have] specified within the Open Graph image meta-tag" three times.

What does that even mean? That Bing will use the image specified by og:image, but only at the resolution of that image (which seems unlikely, because most Open Graph images are too large to be displayed an a Bing News snippet without being reduced in size)?

To further add to the ambiguity here, one would expect that "at the pixel size you have specified" would imply explicitly, you know, specifying the pixel size. But Bing provides only this as an example:

<meta property="og:image" content="">

IMHO, specifying a pixel size would mean using the properties og:image:width and og:image:height. E.g.:

<meta property="og:image" content="">
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />

So, really, I have no idea what Bing is driving at with their "at the pixel size specified" qualifier - if someone can enlighten me, please comment.

Invalid og:image syntax

Bing says use of the "SOCIALONLY meta-tag to stop the Bing News crawler from displaying such images in Bing News search results" and they provide this example:

<meta property="og:image" content=" SOCIALONLY">

The problem here is that " SOCIALONLY" is not a valid value for og:image. As per the callout image I tested this and, indeed, this syntax prevents Facebook from properly parsing the og:image code. Perhaps Bing meant this:

<meta property="og:image" content="" SOCIALONLY>

Well, it is the holiday season, when mysteries abound.

#bing #bingnews #opengraph

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They are rich results. I repeat: RICH RESULTS.

Rich snippets? Rich cards? Enriched results? As per Google's announcement the other day ( they have settled on the name rich results for this type of feature in the search results, and the rich-result-ification of Google's structured data documentation is under way. :)


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Rich Results Test review

My quick look at the new structured data testing tool from Google announced yesterday.

The good: test results sharing, multiple previews, overall look and feel.

The bad: no support for edit-and-test.

#googlerichtest #richtest #structureddata #richresults #richsnippets

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A singular change

When talking about site features, we will no longer speak of breadcrumbs, but breadcrumb. We will no longer refer to recipes, but to recipe.

Welcome to this, the least materially significant change to Google's documentation about search features in 2017. :) As per the call-out image, at least they are fully committed to making this change to referring to search features in the singular.

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Google Posts may eventually expand to encompass all Knowledge Graph entities

As per the call-out image, a couple of small changes were made yesterday to Google's main introduction to search on ( concerning Google Posts.

Google Posts has been added - alongside Google My Business and Search Console - as a method by which an information provider can "help Google see your business or site as authoritative via information you provide".

And these two sentences have been added to the section concerning registration as a means by which a publisher can make their "content eligible for inclusion in rich search results."

Official representatives of a Knowledge Panel can claim their presence. This allows you to suggest edits to the Knowledge Panel or post updates on Google.

None of this is especially new (the wording on hasn't changed, AFAIK, including the instructions to click on "little text asking if you manage the online presence under the Knowledge Panel" to claim posting privileges), but it's the clearest indication yet that Google Posts are going to continue to expand from local businesses and other entity types, like museums and sports teams, that have so far been awarded Google Posts.

#googleposts #knowledgepanels #knowledgegraph

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"Often ... it is not clear what the error is about, or how to fix it"

AKA (IMO) "The Google Structured Data Testing Tool Errors: The Missing Manual", this great post from +Martha van Berkel of Schema App walks users through common errors and warning messages.

Especially useful for those new to the quirks of the SDTT.

#structureddatatestingtool #schemaorg #google #structureddata

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"JSON-LD all the way"

That's the mantra at +UpBuild, and +Mike Arnesen has long worked at figuring out the most reliable and economical ways of delivering that JSON-LD payload to a webpage.

In particular, Mike has pioneered the use of Google Tag Manager (GTM) to accomplish this, and has polished the technique to such an extent that this method "makes GTM a much more powerful analytics tool and simultaneously allows GTM to become your defacto JSON-LD CMS."

Check out this great post, co-authored by his esteemed colleague +Ruth Burr Reedy, on using GTM for semantic markup - hot on the heels of their talk on the subject at TechSEO Boost.

Fun fact: I actually have a Google Bookmark category with the label "Arnesen Method Variations" :)

#jsonld #googletagmanager #gtm #schemaorg

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