Return of the Google+ snippet

TL;DR > You need og:article or schema.org/article markup

A user on my blog notified provided an update to my update on Google+ snippets (http://bit.ly/VV5Wg8) and what was required to generate them.

He noticed that you could remove a picture and still have the full snippet (title and description) appear.

After a bit of digging it turns out a picture wasn't necessary at all.  Hell, content on your web page isn't even necessary!

But you do now need structured data markup in the form of the Open Graph or schema.org declarations - and only if the article item type is declared.

Buyer beware - these results may change.  But as of this particular Friday afternoon, here they are:

http://www.airshock.com/examples/gp/aaa-og.php
og:type (article), og:title, og:description
Snippet generated:  yes.

http://www.airshock.com/examples/gp/aaa-ogw.php
og:type (website), og:title, og:description
Snippet generated:  no.

http://www.airshock.com/examples/gp/aaa-sc.php
schema.org/Article declared on body tag, name and description properties declared on h1, p tags in content
Snippet generated:  yes.

http://www.airshock.com/examples/gp/aaa-sch.php
schema.org/Article declared on html tag, name and description properties declared in meta tags in head
Snippet generated:  no.

http://www.airshock.com/examples/gp/aaa-scwp.php
schema.org/WebPage declared on body tag, name and description properties declared on h1, p tags in content
Snippet generated:  no.

http://www.airshock.com/examples/gp/aaa-me.php
Standard title and meta description tags, no content in body
Snippet generated:  no.

http://www.airshock.com/examples/gp/aaa-meb.php
Standard title and meta description tags, content in body
Snippet generated:  no.

#googleplus   #snippets   #opengraph   #schemaorg  
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