Fueled by structured data markup, Google now supports product information in image search

Changes made to Google's product data type specifications page (http://bit.ly/2htU0Ou) on 12 December 2016 indicate that Google will support the display of product information directly in image search results.

The introduction to the products page has been changed to include information about products in image search, and the page now sports an image of how product information appears in Google image search.

From the page (emphasis mine):

Add markup to your product pages so Google can provide detailed product information in rich Search results — including Image Search. Users can see price, availability, and review ratings right on Search results.

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google or images that include products you sell. Maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Facilitating the display of product information doesn't entail the addition of new schema.org/Product properties, but only that two properties merely recommended for desktop search are required for image search:

* schema.org/image
* schema.org/availability

With this change Google has also assigned a name to product information associated with an image in image search results: the rich image viewer.

Note that this change now supports the organic display of product information in image search: these capabilities are not tied to advertising, or existing ads that appear in image search.

If anyone spots such an image result in the wild, please share it with us here!

#google #imagesearch #ecommerce #richresults #richsnippets

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