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BBC releases "English Regions' social media strategy"

What I find compelling about this strategy is the very first objective (see PDF -

All English Regions journalists and programme makers to have/develop a working knowledge of social media tools and their editorial value.

Good going BBC: I thinks this should be an objective of _all_media organizations.

But what if you're a slouch, Luddite or the journalistic equivalent of a old salty sea dog ("I report news, dammit, not gossip online!)? Check out objective #5:

Social media to be a formal element in performance review - especially growth (or otherwise) in engagement stats.
BBC College of Journalism Blog - A new BBC social media strategy for England
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