"As a community, we Semantic Webbers have done a poor job communicating our value clearly and concisely."

Thanks +Rob Gonzalez for making this point so plainly.

A colleague of mine - who through my haranguing - knows the conceptual basics of structured data, sent me this in an email after seeing an article in which I spoke about structured markup (http://bit.ly/O0YPMg).

I still have problems with the word structured data. It kind of tunes you out as a reader. Maybe you start with more real world examples, the problems of putting your business on the web and getting found and not spammed.

Indeed. Value propositions first.  Jargon later.
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