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Aaron Bradley
Works at Airshock
Attended University of Alberta
Lives in Vancouver
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Return of the Google+ snippet

TL;DR > You need og:article or schema.org/article markup

A user on my blog notified provided an update to my update on Google+ snippets (http://bit.ly/VV5Wg8) and what was required to generate them.

He noticed that you could remove a picture and still have the full snippet (title and description) appear.

After a bit of digging it turns out a picture wasn't necessary at all.  Hell, content on your web page isn't even necessary!

But you do now need structured data markup in the form of the Open Graph or schema.org declarations - and only if the article item type is declared.

Buyer beware - these results may change.  But as of this particular Friday afternoon, here they are:

http://www.airshock.com/examples/gp/aaa-og.php
og:type (article), og:title, og:description
Snippet generated:  yes.

http://www.airshock.com/examples/gp/aaa-ogw.php
og:type (website), og:title, og:description
Snippet generated:  no.

http://www.airshock.com/examples/gp/aaa-sc.php
schema.org/Article declared on body tag, name and description properties declared on h1, p tags in content
Snippet generated:  yes.

http://www.airshock.com/examples/gp/aaa-sch.php
schema.org/Article declared on html tag, name and description properties declared in meta tags in head
Snippet generated:  no.

http://www.airshock.com/examples/gp/aaa-scwp.php
schema.org/WebPage declared on body tag, name and description properties declared on h1, p tags in content
Snippet generated:  no.

http://www.airshock.com/examples/gp/aaa-me.php
Standard title and meta description tags, no content in body
Snippet generated:  no.

http://www.airshock.com/examples/gp/aaa-meb.php
Standard title and meta description tags, content in body
Snippet generated:  no.

#googleplus   #snippets   #opengraph   #schemaorg  
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Tommaso Ciarella's profile photoMaurizio Ceravolo's profile photo
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1+1+1 = 1.7

+Dan Brickley has announced that schema.org has been updated to version 1.7 in what he's calling the "modest tweaks release."

The three things that are included in this update are:

1.  Better organized events

Well, depending on who your organizer is:  by popular demand, http://schema.org/organizer is now available as a property for an Event item type.  Pretty damn useful IMO!

2.  The ImageObject ascendant

ImageObject is now an expected type for the value of the  http://schema.org/image property, alongside URL.  Pretty damn useful IMO!

3.  hasMap will travel

Among the changes to Map is the addition of the property http://schema.org/hasMap for Place, with an expected value of Map or URL.  Pretty damn useful IMO!

Finally in the scintillating "next on deck" category...

"Coming next: I hope we'll be making progress on BibExtend, Music,
Sports and VideoGame in the very near future..."

Some biggies on that list.  Pretty damn exciting IMO!

#schemaorg   #events   #images   #maps  
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Structured data browser extensions

A quick note that +Jarno van Driel has added the Chrome extensions for detecting structured data enumerated by +Barbara Starr in her recent post on +Search Engine Land (http://selnd.com/1jsAnPT) to the Structured Data Markup page on SEO Skeptic:
> http://bit.ly/structureddatatools <

Thanks Jarno!  A reminder that we're always happy to hear about new structured data tools, or problems like broken links on the existing list.  Just post 'em here or ping Jarno or I directly.

#structureddatatools   #chromeextensions  
Testing and validation tools for structured data markup, rich snippets. Validators for schema.org, RDFa, microdata, microformats, JSON-LD.
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Jarno van Driel's profile photoKenichi Suzuki's profile photoAaron Bradley's profile photo
5 comments
 
Yeah G+ is acting up with that. It's quite annoying actually.
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The search of the future....

1.  Is mobile
2.  Is based on natural language
3.  Makes use of structured data

So says futurist +Ramez Naam in conversation with +Stephan Spencer as reported in this +Search Engine Land post.

I think these observations are spot on, and certainly anyone that's been following Google or Bing closely in the past three or four years won't be surprised by them (with much of the strides being made forward in NLP and structured data being driven by mobile).

A good (albeit brief) exploration here, too, of the "but if I give Google structured data won't it result in fewer visits to my site" proposition that's increasingly common in SEO circles.

A quick addendum.  Naam says, when talking of structured data:

"Google has talked about being able to scrape data off the web and then supporting schematized data in their pages. I don’t know anything specific for companies to do right now, but watch that and be aware of it.  Because that’s in the future, to not just have keywords or even natural language, but to actually offer chunks of data so the search engines can understand and give you better exposure."

Um, I can think of something specific to do with one's web pages in order to "actually offer chunks of data" to search engines and other data consumers. :)

#structureddata   #nlp   #search  
In the process of working on the upcoming third edition of The Art of SEO, I had the pleasure of discussing the Future of Search with Ramez Naam. Ramez is a futurist, a best-selling author (check out his science fiction novels Nexus and Crux and his newest nonfiction book, The Infinite Resource: The Power of Ideas […]
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Barry Rolapp's profile photoBill Bean's profile photoEthan Hays's profile photoAaron Bradley's profile photo
3 comments
 
+Bill Bean I hear you Bill.  I sympathize with those losing clicks to the extent that information itself is a product, and that advertising that requires a site visit is the mechanism by which they're compensated for the cost of producing that information.

But the bigger part of me (and I say this as a former SEO whore for a content farm) sees a free ride justly coming to an end - "free" in the sense that the quality of that information product has been so poor, and that's it's nothing that anyone would ever pay for upfront.

Ultimately those companies and individuals that have a viable product - or at least a non-information product - will benefit from the fact that product is able to surface in search.

+Ethan Hays Indeed - businesses should get on board.  To a certain degree the search engines will work a lot of this out - but those sitting on their hands waiting for them to do so will see other businesses and individuals trotting past while they do so.
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Aaron Bradley

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Dear apologists for the wonky EU law that said in its defence that it couldn't be used by public figures or the powerful to protect their interests....

"Do you not know these people [list of people with a notification of removals in Google SERPs]? I don’t know them as well. However, they are all members of the European Parliament.

About 20% of all members want to be forgotten. [emphasis in original]"

Thanks for the post +Thomas Kaiser!
As I stated in my last blog post, after 17 years of working in the field of SEO, I remember 2 reproducible and severe errors by Google. And now I have fou
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Keith Greene's profile photoAaron Bradley's profile photoBarry Adams's profile photoLiam Quin's profile photo
9 comments
 
+Barry Adams I hear you and I certainly sympathize with and respect your position.  I agree to disagree!

On the legislative privacy front I think we at least can share our gratitude that in the countries in which we respectively live, unlike the US, the police can't make your mugshot public simply because you've been arrested!

(For the record I've no mugshot in any police repository, though the picture on my driver's license - like that of so many people - looks like a mugshot.:)
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Aaron Bradley

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Я отвечу на ваш вопрос, товарищ

I thought this was pretty amusing:  a Yandex help page where the question is displayed in English, but the answer is provided only in Russian.

Ah well, asking the right question is half the battle - nyet? :)

http://bit.ly/1meSjTL
 ·  Translate
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SEMrush's profile photo
SEMrush
 
+Aaron Bradley ha! this is funny indeed :) I'll check if there's a way to get it in English :)
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Have him in circles
6,924 people
 
How much does an abortion cost?

Between $300 and $1,700 according to Google, as documented by +Razvan Gavrilas in this great deep-dive into Google answer boxes.

I especially like the fact that Razvan has here turned the "Google is stealing my content" complaint on its head and, rolling with the punches and showing how savvy SEOs can benefit by approaching the answer box phenomenon strategically.

#google   #answerboxes   #nlp  
How to Get Total SERP Domination Using the New Google Answer Box Technique. Lots of examples and case studies!
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Evgeniy Orlov's profile photoRazvan Gavrilas's profile photoAaron Bradley's profile photo
5 comments
 
+Aaron Bradley i look at the provenance from a bit another point: the point could be anywhere reached, where without to be mentioned as the answer's source one is no longer motivated to create answers.
What you cited is a provenance based technology, how search engine finds best possible answers. But it isn't forced to mention them. I mean rather quasi-ethical issue. And Google is a commercial firm, ethic caused decisions are in general misplaced there: it could behavior with the subject, like it done with author images - they took attention from ads off so they were less clicked, twinkling of an eye, quick look at the ad sales and author images are gone. And such i can imagine here.
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Aaron Bradley

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This may be the first legal move where the apparent fault can be described as "failure to correctly identify an entity"
The Hollywood Reporter writes that Dinesh D’Souza’s movie, “America” is not coming up properly in the Google search results and as a result, they are getting complaints that the movie is not available in local theaters near movie-goers. Dinesh D’Souza’s lawyers sent a letter to Google’s chief legal officer, David Drummond demanding Google fix the […]
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Stefan Weiss's profile photo
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Aaron Bradley

Shared publicly  - 
 
 
The search of the future....

1.  Is mobile
2.  Is based on natural language
3.  Makes use of structured data

So says futurist +Ramez Naam in conversation with +Stephan Spencer as reported in this +Search Engine Land post.

I think these observations are spot on, and certainly anyone that's been following Google or Bing closely in the past three or four years won't be surprised by them (with much of the strides being made forward in NLP and structured data being driven by mobile).

A good (albeit brief) exploration here, too, of the "but if I give Google structured data won't it result in fewer visits to my site" proposition that's increasingly common in SEO circles.

A quick addendum.  Naam says, when talking of structured data:

"Google has talked about being able to scrape data off the web and then supporting schematized data in their pages. I don’t know anything specific for companies to do right now, but watch that and be aware of it.  Because that’s in the future, to not just have keywords or even natural language, but to actually offer chunks of data so the search engines can understand and give you better exposure."

Um, I can think of something specific to do with one's web pages in order to "actually offer chunks of data" to search engines and other data consumers. :)

#structureddata   #nlp   #search  
In the process of working on the upcoming third edition of The Art of SEO, I had the pleasure of discussing the Future of Search with Ramez Naam. Ramez is a futurist, a best-selling author (check out his science fiction novels Nexus and Crux and his newest nonfiction book, The Infinite Resource: The Power of Ideas […]
1
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Aaron Bradley
owner

Discussion  - 
 
"Entities trusted by the trusted entity might be considered transitive trusted entities by this system, and could be trusted by the searcher/user trusting the original entity."

"Instead of just limiting trust to a link analysis, this trust button approach looks at the relationships between people (and likely organizations or businesses as well, since they are entities, too) creating content, making recommendations, and visiting web pages, and people who might find those recommendations and that content useful and helpful, and something they might trust [emphasis in original]."

While there's many discussion points and lots of interest in this post from +Bill Slawski, regarding the pull quotes above lemme just make the point you can't do this with keywords.
Google's Ramanathan Guha introduces a way to Understand Trust on the Web by looking at User Behaviors instead of a TrustRank based upon Link Analysis
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Barry Rolapp's profile photoYuko Nakamura's profile photoJomer Gregorio's profile photoAaron Bradley's profile photo
4 comments
 
Great article. Thanks for the share.

I would imagine an actual button would lead to potential spam/misuse, but the idea of trust activities that could be tracked and used to as a factor would be interesting - but I imagine tracking that might stir issues in regions like the EU.
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Aaron Bradley

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Nothing to see here ... move along (if you must know it's a "pie" from 1847 - picture uploaded as a cross-reference).
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Aaron Bradley
owner

Structured data markup  - 
 
Yandex structured data validator improves JSON-LD support

Yandex's reports today (http://bit.ly/1o9DccV) that "we've implemented full JSON-LD @context expansion in our validation tool."
http://webmaster.yandex.ru/microtest.xml

He goes onto say:

"Now it expands any context including remote ones hosted somewhere else than schema.org.  It also throws exception if any error occurs while expanding. The algorithm is based on W3C specification:  http://www.w3.org/TR/json-ld-api/."

See an example in the call-out image:  the input is one of the JSON-LD examples for schema.org/WebPage.

#jsonld   #structureddatatools   #yandex  
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Jarno van Driel's profile photoGregg Kellogg's profile photoDan Brickley's profile photoAlexander Shubin's profile photo
13 comments
 
Okay, good to know, I must have missed that discussion. In the light of this, the Microdata to RDF note will need to be updated, and this would be a good time to have it use the schema.org JSON-LD context (or whatever vocabulary context that can be found).
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People
Have him in circles
6,924 people
Work
Occupation
Internet Marketer
Employment
  • Airshock
    Digital Marketing Consultant, 2013 - present
    Independent digital marketing consultant specializing in improving the visibility and performance of websites in the search engines through the application of semantic web technologies.
  • InfoMine.com
    Internet Marketing Manager, 2011 - 2013
  • Airshock
    SEO Consultant, 2010 - 2012
  • Suite101.com
    Director of SEO, 2009 - 2010
  • Ice.com
    SEO Manager, 2008 - 2009
  • Fivermedia.com
    Search Engine Marketing Manager, 2008 - 2008
  • Riptown.com Media
    Senior SEO, 2006 - 2008
  • Riptown.com Media
    SEO Specialist, 2005 - 2006
  • InfoMine.com
    Senior Web Designer, 2003 - 2005
  • Self-Employed
    Independent Web Designer, 2000 - 2002
  • Canadian Forces College
    Web Designer/Administrator, 1995 - 1999
  • Canadian Forces College
    Library Technician, 1988 - 1995
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver
Previously
Montreal, Quebec - Toronto, Ontario - Banff, Alberta - Edmonton, Alberta
Story
Tagline
Search and internet marketer, semantic web stringer
Introduction
I'm an Internet marketing guy with a strong specialization in organic search engine optimization (SEO) for enterprise-level websites.  I also work a lot on conversion optimization, web testing and other aspects of ecommerce.

I've long had an interest in classification that has extended in the computer age to meta data and the semantic web - but I definitely wouldn't consider myself a geek (I don't have good enough math skills for that).

For my sins, I also increasingly find myself working on information architecture, user experience and website analytics.

As if that's not enough, I'm an avid observer (and sometimes participant) of the discussion surrounding digital journalism, and the struggles of traditional news media organizations as they try to adopt to 21st century realities.  (I'm also very keen on news optimization/SEO for Google News.)

I write on various topics related to Internet marketing on my own blog, as a now-occasional columnist at Search Engine Land and other places around the web.  I'm also a prolific tweeter.

Interested in search and the semantic web?  This Google+ Community (which I run) is definitely the place for you:

If you're on Twitter, I also recommend following this list (which I curate):

  • Semantic Web
    600+ semantic web people and organizations on Twitter
You can also find me posting on these Google+ Pages:
Education
  • University of Alberta
Basic Information
Gender
Male
Other names
aaranged
Aaron Bradley's +1's are the things they like, agree with, or want to recommend.
Should You Put Keywords in the URL? (An Age Old Question)
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Since the age of dinosaurs, SEOs and their clients have been asking if they should put keywords in their URLs in order to improve visibility

Publishers' mobile blindspot
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Less than half of the websites of popular UK print publications are optimised for mobile. Why is this taking so long?

Tech is on the wrong side of the paper wall
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Getting the role of the tech team right in a publisher is a pre-requisite for building compelling products.

Why most marketing campaigns fail and how yours can succeed
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Marketing campaigns fail mainly because they are executed without any well defined strategies.

Google Tests Restaurant Menus in "Card" Results
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The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its da

Why are you so obsessed with this Semantic Web thing
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A lot of nice buzz today in sociala media when Tim Berners-Lee discusses the future of the web in the March issue of Wired UK. The web turns

Powered by EA Customer Service Free Games Free Games Top 5 Free ...
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Dawngate is a new MOBA, built from the ground up to look and feel familiar while offering a whole new way to experience MOBA gameplay. Dawng

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A Galaxy of Possibilities Awaits You! Star Wars™: The Old Republic™ is the only massively-multiplayer online game with a Free-to-Play option

Greenpeace-commissioned report slams plans to develop world's largest co...
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"The project's economics don't stack up," authors from the Institute for Energy Economics and Financial Analysis wrote.

What Does The Hummingbird Say?
www.blindfiveyearold.com

What exactly is Google's new Hummingbird update? Here's my breakdown from entities to topic modeling to deep learning to quantum computing a

Laura Lippay's website
www.lauralippay.com

who is laura lippay (?) Clifton Strengths: 1. Futuristic, 2. Includer, 3. Competition, 4. Woo, 5. Positivity. Laura Lippay.

Coke ad insists Aspartame is A-OK
workthatmatters.blogspot.com

Via Scribd There it is. I'll quote the body copy in full: For over 127 years, people have been coming together over Coca-Cola products to re

How Google May Substitute Query Terms with Co-Occurrence
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But I’m a substitute for another guy I look pretty tall but my heels are high The simple things you see are all complicated I look pretty yo

The existential dilemma of paywalls
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There's a price to pay for being a paywalled business.

RDF Search Engine Glimmer Released by Yahoo
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Today Peter Mika of Yahoo! announced the open source code release and public demo of Glimmer, a search engine for RDF Data. As Mika describe

"The Usability Impetuous Behind Google+ Local..." - Local SEO Guide
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“The process of navigating to web pages, and moving back and forth between search results and the web pages they reference, is trivial on de

Bench Face Design in Rock
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The EduMine online course Bench Face Design in Rock.

What I wish Tim Berners-Lee understood about DRM
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Cory Doctorow: Adding DRM to the HTML standard will have far-reaching effects, incompatible with the W3C's most important policies

15 Most Overused SEO Icons and Symbols - Search Engine Journal
www.searchenginejournal.com

While search engine optimization (SEO) is not an abstract concept, it isn't exactly easy to depict visually either. That might explain why s