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Aaron Bradley
Works at Electronic Arts
Attended University of Alberta
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Aaron Bradley
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schema.org  - 
 
The schema.org attic

Pretty geeky/administrative stuff, and probably of limited value to most of the tacticians here, but when a aspect of vocabulary development actually makes me laugh out loud I can't resist sharing.

Love the new class and property names +Richard Wallis. :)

From Richard (emphasis mine):

Introduced special extension 'attic' which by default does not appear unless explicitly addressed.

The attic area is an archive area for terms which are no longer part of the core vocabulary or its extensions. Attic terms are preserved here to satisfy previous links to them.

Implementors and publishers are cautioned not to use terms in the attic area.

Note: This PR contains two terms StupidType & stupidProperty to test the functionally. These will need to be replaced with real terms before release by real term(s)
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Richard Wallis's profile photoDan Brickley's profile photo
3 comments
 
.... although the real heritage is closer to https://moodle.org/mod/forum/discuss.php?d=43293
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Aaron Bradley
owner

schema.org  - 
 
On the schema.org menu

Interesting thread on what, I think, would be a useful expansion of the now relatively bare-bones (expected types: text, URL) property schema.org/menu.

I urge any in the restaurant industry to weigh in.

Nice to see SemSearch community members active in this, including +David Deering, +Jarno van Driel and (pictured) +David Kutcher. :)

#schemaorg   #menus   #structureddata  
Currently for Restaurants and FoodEstablishments there is a menu item: http://schema.org/Restaurant menu Text or URL Either the actual menu or a URL of the menu. But no schema for the menu(s) an...
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David Kutcher's profile photoMichael Andrews's profile photoAaron Bradley's profile photo
7 comments
 
+Michael Andrews Seems to be lots of work done by various parties on developing an ingredient taxonomy, but don't know that any of them have come to full fruition. Of particular interest (as it says there's a dB behind it) is NY Times Cooking - http://open.blogs.nytimes.com/2015/04/09/extracting-structured-data-from-recipes-using-conditional-random-fields/

But yes, a great example of external enumerations candidate.

Which leads me to ask +Dan Brickley/+Gregg Kellogg/anyone who might know ... are external enumerations supported in JSON-LD, and if so how (I vaguely recall this coming up before, but can't recall the answer if so)? Thanks!
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Aaron Bradley

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Google now supports JSON-LD for breadcrumbs

This tweet from +John Mueller could not be clearer:

We support JSON-LD breadcrumbs. The docs should be updated at some point too

With this Google now supports JSON-LD markup for all data types for which Google provides structured data support.

H/T to +Sergio Redondo (pictured:).

#schemaorg   #breadcrumbs   #jsonld  
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Aaron Bradley
owner

schema.org  - 
 
"Publishers can promote their content on local Knowledge Graph cards

The official word on the updated critic review guidelines about which I wrote last week (http://bit.ly/2aold4H).

#knowledgecards   #schemaorg   #localbusiness  
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Aaron Bradley

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schema.org v3.1 is here, and it includes vastly expanded vocabulary for hotels and accommodations.

Wonder if we'll see +Airbnb make some code changes to leverage this....
 
Schema.org update 3.1 released: rich hospitality vocabulary to mark up hotels, rooms, suites, beds and more! http://goo.gl/XPNjaJ

#schemaorg   #hotelmarketing   #hotelseo   #travel   #seo  
With new vocabulary for hotels and accommodation, schema.org 3.1 significantly expands structured data for the hospitality industry.
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Aaron Bradley
owner

Rich and structured snippets  - 
 
Critic reviews in Google are back, and include reviews of local businesses

Google made a number of changes to its structured data and search documentation yesterday, all detailed in my post at the call-out link:

- The return of "critic reviews" to Google's documentation
- The addition of local businesses as eligible types for critic reviews
- The addition of an explicit list of data types that are eligible for review rich features
- The addition of a page on AMP HTML
- The addition of a page on Top Places Lists

Much of this is related to Google's Inside Search post yesterday, "Never miss a 'must-try' with Google Search", in which they say:

"Starting today in the U.S., when you search on your Google app for the best spots to eat and drink, you’ll have access to reviews from top critics and best-of lists from reputable publishers."

Essentially in my post I provide pointers to, and discussion of, the developer pages that aren't linked from the announcement post, but do exist.

#criticreviews   #localbusinesses   #schemaorg   #structureddata   #google  
Google now supports critic reviews for local businesses, as per updated structured data guidelines which also clarify review usage in general.
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Aaron Bradley's profile photoRandy Milanovic's profile photo
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Aaron Bradley
owner

Structured data markup  - 
 
A JSON-LD tool for GS1 Smart Search + schema.org markup

Very excited to see this tidbit from +Mark Harrison in a Github comment:

Our GS1 SmartSearch tool for preparing JSON-LD markup should go live on the gs1.org website by next week at the latest. We have considered very useful feedback from @danbri and @lanthaler on an earlier version. The release version of the tool can produce markup either using only the GS1 SmartSearch web vocabulary in isolation - or using schema.org classes and properties where possible, only resorting to using GS1 classes and properties for details that cannot currently be specified in schema.org alone. We have done a complete overhaul of the way the markup tool works, to now keep our JSON-LD context header very small and scalable; our JSON-LD markup now uses inline datatype coercion for values of types such as xsd:float, xsd:integer and inline language tagging for all values that are of type rdf:langString

Our JSON-LD markup tool has demo buttons available for each product category, to populate the form fields with some plausible example values, so that example markup can quickly be generated without lots of typing. This JSON-LD markup tool complements the online browsable documentation for the GS1 SmartSearch web vocabulary, which is already available at [ http://gs1.org/voc/ ]

#jsonld   #gs1smartsearch   #gs1   #schemaorg  
The page describing the extension mechanism... http://schema.org/docs/extension.html ... was published prior to the release of the GS1 Vocabulary. Now that the GS1 Vocabulary is live, might it not...
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Hill Web Creations LLC's profile photo
 
Very helpful - practicing.
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Aaron Bradley

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Twitter's "Search Quality Judgment Guidelines" used by in-house human raters

Just one of the interesting tidbits in this piece from Yatharth Saraf at the Twitter Engineering blog.

Among the challenges for Twitter in returning relevant results is that "Unlike web pages, Tweets don’t have hyperlinks between themselves, so link-based algorithms like PageRank cannot be used directly for ranking."

Twitter's search algorithm instead leans heavily on "variety" and "timeliness", but ultimately the whole system is very dynamic and flexible, so that Twitter can "quickly add and test new ranking signals that become available and appear promising in offline experiments."
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Aaron Bradley
owner

Structured data markup  - 
 
Google now supports JSON-LD for breadcrumbs

This tweet from +John Mueller could not be clearer:

We support JSON-LD breadcrumbs. The docs should be updated at some point too

With this Google now supports JSON-LD markup for all data types for which Google provides structured data support.

H/T to +Sergio Redondo (pictured:).

#schemaorg   #breadcrumbs   #jsonld  
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Kenichi Suzuki's profile photo
 
I know they began to support JSON-LD for breadcrumbs over a year ago. I implemented it on my blog at that time and it's working well (thought it had a glitch at the beginning).
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Aaron Bradley
owner

schema.org  - 
 
Schema.org v3.1 now officially live

The official announcement for the release of schema.org v3.1 from +Dan Brickley, in which he gives an overview of the release's features.

Good luck with your future endeavors +Peter Mika, and great to see you on the Steering Committee +Nicolas Torzec!

#schemaorg  
Schema.org 3.1 has been released! Many thanks to everyone in the community who has contributed to this update, which includes substantial new vocabulary for describing hotels and accommodation, some improvements around datase...
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Nicolas Torzec's profile photo
 
Thank you.
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Aaron Bradley

Shared publicly  - 
 
 
Critic reviews in Google are back, and include reviews of local businesses

Google made a number of changes to its structured data and search documentation yesterday, all detailed in my post at the call-out link:

- The return of "critic reviews" to Google's documentation
- The addition of local businesses as eligible types for critic reviews
- The addition of an explicit list of data types that are eligible for review rich features
- The addition of a page on AMP HTML
- The addition of a page on Top Places Lists

Much of this is related to Google's Inside Search post yesterday, "Never miss a 'must-try' with Google Search", in which they say:

"Starting today in the U.S., when you search on your Google app for the best spots to eat and drink, you’ll have access to reviews from top critics and best-of lists from reputable publishers."

Essentially in my post I provide pointers to, and discussion of, the developer pages that aren't linked from the announcement post, but do exist.

#criticreviews   #localbusinesses   #schemaorg   #structureddata   #google  
Google now supports critic reviews for local businesses, as per updated structured data guidelines which also clarify review usage in general.
5 comments on original post
3
Sanjay Parekh's profile photo
 
I think the interesting thing to see will be when a legit critic leaves a review that's going to outline poor service or say the food wasn't great then will the restaurant have a chance to add / remove the review/s?
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Aaron Bradley
owner

schema.org  - 
 
schema.org v3.1 will be very accommodating

+Dan Brickley noted today that sdo-makemake will be released as v3.1 in "in 1-2 weeks", and invited the Schema.org Community Group and Schema.org Steering Group to review the pending release.

"The most substantive aspects of this release are: that it includes new vocabulary around hotels/accommodation, that it fixes some problems we introduced in 3.0, and that it includes some modest improvements around dataset description."

Full release listing notes here:
http://webschemas.org/docs/releases.html#v3.1

#schemaorg  
From : Dan Brickley Date : Fri, 29 Jul 2016 15:57:04 +0100. Message-ID : To : "schema.org Mailing List" , Chaals from Yandex , Stéphane Corlosquet ...
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Hill Web Creations LLC's profile photo
 
Good to know +Aaron Bradley.

"Extended isAccessibleForFree to be expected potentially on any Event or CreativeWork". - I can image how this will be really useful.

"Issue #996: Added DateTime to expected values for startDate, endDate, commentTime". - Do you have any clarity if this is meant for comments left on a blog post or article?

"health-lifesci.schema.org - Issue #492: Moved a large number of medical/health terms from core into a health-lifesci extension" - I would be interested in learning more about this.



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Search and internet marketer, semantic web stringer
Introduction
I'm an Internet marketing guy with a strong specialization in organic search engine optimization (SEO) for enterprise-level websites.  I also work a lot on conversion optimization, web testing and other aspects of ecommerce.

I've long had an interest in classification that has extended in the computer age to meta data and the semantic web - but I definitely wouldn't consider myself a geek (I don't have good enough math skills for that).

For my sins, I also increasingly find myself working on information architecture, user experience and website analytics.

As if that's not enough, I'm an avid observer (and sometimes participant) of the discussion surrounding digital journalism, and the struggles of traditional news media organizations as they try to adopt to 21st century realities.  (I'm also very keen on news optimization/SEO for Google News.)

I write on various topics related to Internet marketing on my own blog, as a now-occasional columnist at Search Engine Land and other places around the web.  I'm also a prolific tweeter.

Interested in search and the semantic web?  This Google+ Community (which I run) is definitely the place for you:

If you're on Twitter, I also recommend following this list (which I curate):

  • Semantic Web
    600+ semantic web people and organizations on Twitter
You can also find me posting on these Google+ Pages:
Work
Occupation
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Employment
  • Electronic Arts
    SEO and DPO Analyst, 2014 - present
    Heading up search engine and digital presence optimization efforts for more than a dozen EA domains, including www.ea.com and www.easports.com.
  • Airshock
    Digital Marketing Consultant, 2013 - 2014
    Independent digital marketing consultant specializing in improving the visibility and performance of websites in the search engines through the application of semantic web technologies.
  • InfoMine.com
    Internet Marketing Manager, 2011 - 2013
  • Airshock
    SEO Consultant, 2010 - 2012
  • Suite101.com
    Director of SEO, 2009 - 2010
  • Ice.com
    SEO Manager, 2008 - 2009
  • Fivermedia.com
    Search Engine Marketing Manager, 2008 - 2008
  • Riptown.com Media
    Senior SEO, 2006 - 2008
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  • InfoMine.com
    Senior Web Designer, 2003 - 2005
  • Self-Employed
    Independent Web Designer, 2000 - 2002
  • Canadian Forces College
    Web Designer/Administrator, 1995 - 1999
  • Canadian Forces College
    Library Technician, 1988 - 1995
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Aaron Bradley's +1's are the things they like, agree with, or want to recommend.
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