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Aaron Bradley
Works at Electronic Arts
Attended University of Alberta
Lives in Vancouver
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Aaron Bradley

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No, I have no idea to what sort of restroom this sign is directing people.

You'll find it at Yandex headquarters in Moscow, where +Justyna Wilner of +Webcertain was recently given a tour.

A Peek Inside The Yandex Headquarters In Moscow
http://bit.ly/1BUuPfC

#yandex   #moscow  
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Clearly it's the stormtrooper hookup zone. 
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Aaron Bradley

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But Hansel, which breadcrumb trail do I follow?

As announced by +Gary Illyes, Google has updated their structured data documentation on breadcrumbs to show examples of multiple breadcrumb crumbs.

Previously the documentation showed only how to mark up a single breadcrumb trail; now examples are provided for both single and multiple trails, in all three supported syntaxes.

Always eager to uncover the truth and better inform our community members, Semantic Search Marketing has conducted an exhaustive analysis of the differences between marking up a single breadcrumb tail and marking up two trails, and we're now pleased to present you with the critical takeaways from this in-depth examination of the code.

JSON-LD
Use two <script>s, rather than one.

Microdata, RDFa
Use two <ol>s, rather than one.

Glad it's the weekend, that analysis took a lot outta me. ;)

A tip o' the hat to Mr. +Barry Schwartz (http://bit.ly/1QUOjHX).

#breadcrumbs   #structureddata   #schemaorg  
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Discussion  - 
 
Some great decks here from the taxonomy sessions of the Special Libraries Association's recently-concluded 2015 conference.

The interests of "traditional" information science and semantic search marketing are becoming ever more pertinent to one another as the technologies involved increasingly converge - particularly in the realms of structured data and resource description.

My favorite presentation title?  _So You Have a Taxonomy! Now What?_ :)

#taxonomies   #structureddata   #libraries   #informationscience  
Want to recap your experiences at SLA 2015? Need to share that great information with your colleagues? Or did you miss the conference and need catch up on the action? Slides from SLATaxo sessions are available for download at http://taxonomy.sla.org/2015ConferenceSlides.
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I quite possibly will consider membership
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Aaron Bradley
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Discussion  - 
 
Great deck from +Harald Sack presented at the recent 18th International Conference on Business Information Systems, BIS 2015 / 4th DBpedia Community Meeting.

This presentation - basically on the subject of semantic search - explores three areas:

* Searching for and finding things ... and why we're not always happy with the result
* Semantic multimedia analysis for better "understanding" content
* Exploratory search and intelligent recommendations

#semanticsearch   #entities   #disambiguation
keynote talk at Bis 2015 / dbpedia 2015, poznan, 25.06.2015
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Linked Data-based recommendations: I like it.  
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Discussion  - 
 
"The post-document era has already started"

To me the shift in publishing that +Michael Andrews describes here - from the document-centric world that of (to simplify) adaptive content - cannot be stressed enough, and it's a seismic shift which IMO not enough publishers have spent enough time thinking through (and especially not those emerging from a traditional print publishing environment).

But there's much more to this thoughtful post, which I urge you to read.

And much it in it with which I both agree and disagree.  Where, Michael, I'm least in alignment with what you say is that when it comes to the markup of structured data in RDFa or JSON-LD that "these approaches presume that the content itself is stable."

These approaches assume no such thing.  Saying that is presume that the means by which content is authored and provided with metadata are two separate things.  At the enterprise level I wouldn't look twice at a system - workflow, CMS, publishing protocols - in which changes to the content weren't reflected in changes to that's content associated metadata.

In this I think it extols the virtues of discarding another paradigm as problematic as "the document" that the post references throughout, and even leans on for its central metaphor of "decapitated content."  Namely, of the distinction between the "header" and the "body".  This is in someways still document-centric, it's just that the document in question has become an HTML document.

I don't want to misrepresent Michael's treatment of this subject, because he clearly gets all of this on many levels, and he even goes onto say that "[the] web page as a unit of content is dying."  Correct.  Which is why I find the notion of "decapitated content" is so problematic.  In the contemporary world of JSON-encoded content delivered by APIs there is no head, there is no body.  There's property/value pairs, which plays as nice with content components as any alternative of which I can think.  _Habeas caput._

Michael, you say that "[more] dialog is needed between the semantic search community and the intelligent content community about how to integrate each approach."  I agree, but I dance at both of these ballrooms ... so I guess there's some mirror-time ahead for me. :)  Thanks for this post!
Content components need unique metadata descriptions so both the component and metadata can be reused.
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Thank you +Aaron Bradley for sharing my post here and supporting dialog. 

I agree with your sentiment: At the enterprise level I wouldn't look twice at a system - workflow, CMS, publishing protocols - in which changes to the content weren't reflected in changes to that's content associated metadata.  But don't know that CMSes and other tools as a general rule are supporting the needs of content producers regarding metadata.  (There are over 1000 different CMSes, so it is hard to make categorical statements about them.)  We have issues such as retrofitting legacy systems to accommodate new practices, and scaling understanding of metadata/structured data so that folks with much less understanding of these issues such as marketing copywriters can comfortably and reliably do this work.  
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"... search results are no longer exclusively based on just ranking criteria"

Not since the Knowledge Graph reared its head, as among "other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others."

You'll learn this and more if you make to this Meetup in San Diego tonight hosted by the inimitable +Bill Slawski and equally inimitable +Barbara Starr.

I'm a pretty sad panda 'cause I can't make up, but my frown's turned somewhat around by the fact that Bill's already put their deck online - thanks Bill!

#knowledgegraph   #semanticseo   #google   #ranking  
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Aaron Bradley

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Please note the important and accurate disclaimer at the end of this post from +Darrell Etherington:

"Molson Canadian is still terrible beer, however."
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I tried Molson once before. I think I like Michelob Dark Ale heh
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Aaron Bradley
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Structured data markup  - 
 
But Hansel, which breadcrumb trail do I follow?

As announced by +Gary Illyes, Google has updated their structured data documentation on breadcrumbs to show examples of multiple breadcrumb crumbs.

Previously the documentation showed only how to mark up a single breadcrumb trail; now examples are provided for both single and multiple trails, in all three supported syntaxes.

Always eager to uncover the truth and better inform our community members, Semantic Search Marketing has conducted an exhaustive analysis of the differences between marking up a single breadcrumb tail and marking up two trails, and we're now pleased to present you with the critical takeaways from this in-depth examination of the code.

JSON-LD
Use two <script>s, rather than one.

Microdata, RDFa
Use two <ol>s, rather than one.

Glad it's the weekend, that analysis took a lot outta me. ;)

A tip o' the hat to Mr. +Barry Schwartz (http://bit.ly/1QUOjHX).

#breadcrumbs   #structureddata   #schemaorg  
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Denver Prophit Jr.'s profile photoAaron Bradley's profile photogeorge oloo's profile photoRoman Chlebec's profile photo
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+Google Developers continues to do a half-baked approach to documentation. I read from the top-down; left to right. Why then, are they skipping down to the bottom. Adding in a JSON+LD example and never touch the ENGLISH wording of the entire document? https://twitter.com/DenverProphitJr/status/614831219851821056
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Aaron Bradley

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"The post-document era has already started"

To me the shift in publishing that +Michael Andrews describes here - from the document-centric world that of (to simplify) adaptive content - cannot be stressed enough, and it's a seismic shift which IMO not enough publishers have spent enough time thinking through (and especially not those emerging from a traditional print publishing environment).

But there's much more to this thoughtful post, which I urge you to read.

And much it in it with which I both agree and disagree.  Where, Michael, I'm least in alignment with what you say is that when it comes to the markup of structured data in RDFa or JSON-LD that "these approaches presume that the content itself is stable."

These approaches assume no such thing.  Saying that is presume that the means by which content is authored and provided with metadata are two separate things.  At the enterprise level I wouldn't look twice at a system - workflow, CMS, publishing protocols - in which changes to the content weren't reflected in changes to that's content associated metadata.

In this I think it extols the virtues of discarding another paradigm as problematic as "the document" that the post references throughout, and even leans on for its central metaphor of "decapitated content."  Namely, of the distinction between the "header" and the "body".  This is in someways still document-centric, it's just that the document in question has become an HTML document.

I don't want to misrepresent Michael's treatment of this subject, because he clearly gets all of this on many levels, and he even goes onto say that "[the] web page as a unit of content is dying."  Correct.  Which is why I find the notion of "decapitated content" is so problematic.  In the contemporary world of JSON-encoded content delivered by APIs there is no head, there is no body.  There's property/value pairs, which plays as nice with content components as any alternative of which I can think.  _Habeas caput._

Michael, you say that "[more] dialog is needed between the semantic search community and the intelligent content community about how to integrate each approach."  I agree, but I dance at both of these ballrooms ... so I guess there's some mirror-time ahead for me. :)  Thanks for this post!
Content components need unique metadata descriptions so both the component and metadata can be reused.
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Aaron Bradley

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Bing is soliciting image data from webmasters

Specifically, in the form of image data feeds.

"Data feeds are the best way to influence how your content is presented in search results. ... Data feeds enable rapid awareness of new and changed content, ensuring search results linking to your site are up-to-date. They also offer the flexibility to expose metadata not within your page HTML. These all help generate more traffic volume."

On what specification is the preferred Bing Image Feed based?

"The Bing Image data feed schema is based on schema.org.  The more metadata provided in the data feed, the richer the experience we can enable."

(More specifically, schema.org has been "slightly extended using Bing's internal data modeling.")

The preferred format is JSON, although @context and @type is used.  And on a side note the example feed's schema.org declaration...

"@context":{
"bing":"http://www.bing.com/images/api/imagefeed/v1.0/"
},
"@type":"https://schema.org/ImageObject",

... employs HTTPS (though, ironically, it's Google rather than Bing that's returning HTTPS URLs for schema.org in the SERPs).  Time to formally canonicalize the protocol?

#images   #structureddata   #bing   #schemaorg   #imageobject  
In our April Webmaster post, we showed marking up your data increases exposure of your content to over 100M users of Bing and its partners. Today, we are excited to deepen our relationship with webmasters and site owners by accepting image data feeds of your site content.
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schema.org  - 
 
Bing is soliciting image data from webmasters

Specifically, in the form of image data feeds.

"Data feeds are the best way to influence how your content is presented in search results. ... Data feeds enable rapid awareness of new and changed content, ensuring search results linking to your site are up-to-date. They also offer the flexibility to expose metadata not within your page HTML. These all help generate more traffic volume."

On what specification is the preferred Bing Image Feed based?

"The Bing Image data feed schema is based on schema.org.  The more metadata provided in the data feed, the richer the experience we can enable."

(More specifically, schema.org has been "slightly extended using Bing's internal data modeling.")

The preferred format is JSON, although @context and @type is used.  And on a side note the example feed's schema.org declaration...

"@context":{
"bing":"http://www.bing.com/images/api/imagefeed/v1.0/"
},
"@type":"https://schema.org/ImageObject",

... employs HTTPS (though, ironically, it's Google rather than Bing that's returning HTTPS URLs for schema.org in the SERPs).  Time to formally canonicalize the protocol?

#images   #structureddata   #bing   #schemaorg   #imageobject  
In our April Webmaster post, we showed marking up your data increases exposure of your content to over 100M users of Bing and its partners. Today, we are excited to deepen our relationship with webmasters and site owners by accepting image data feeds of your site content.
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David Deering's profile photoAaron Bradley's profile photoHortense Soulier's profile photoMargaret Warren's profile photo
 
Thanks for sharing, +Aaron Bradley.  Just out of curiosity, I clicked on the "Bing Image" link. Then I saw this as an example for the attribute "isFamilyFriendly": "bing:isFamilyFriendly": "porn".  Seems like a very strange way to say an image ISN'T family friendly, but maybe that's just me.
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Google Knowledge Graph and Knowledge Vault  - 
 
"... search results are no longer exclusively based on just ranking criteria"

Not since the Knowledge Graph reared its head, as among "other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others."

You'll learn this and more if you make to this Meetup in San Diego tonight hosted by the inimitable +Bill Slawski and equally inimitable +Barbara Starr.

I'm a pretty sad panda 'cause I can't make up, but my frown's turned somewhat around by the fact that Bill's already put their deck online - thanks Bill!

#knowledgegraph   #semanticseo   #google   #ranking  
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If only there was video...
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Education
  • University of Alberta
Basic Information
Gender
Male
Other names
aaranged
Story
Tagline
Search and internet marketer, semantic web stringer
Introduction
I'm an Internet marketing guy with a strong specialization in organic search engine optimization (SEO) for enterprise-level websites.  I also work a lot on conversion optimization, web testing and other aspects of ecommerce.

I've long had an interest in classification that has extended in the computer age to meta data and the semantic web - but I definitely wouldn't consider myself a geek (I don't have good enough math skills for that).

For my sins, I also increasingly find myself working on information architecture, user experience and website analytics.

As if that's not enough, I'm an avid observer (and sometimes participant) of the discussion surrounding digital journalism, and the struggles of traditional news media organizations as they try to adopt to 21st century realities.  (I'm also very keen on news optimization/SEO for Google News.)

I write on various topics related to Internet marketing on my own blog, as a now-occasional columnist at Search Engine Land and other places around the web.  I'm also a prolific tweeter.

Interested in search and the semantic web?  This Google+ Community (which I run) is definitely the place for you:

If you're on Twitter, I also recommend following this list (which I curate):

  • Semantic Web
    600+ semantic web people and organizations on Twitter
You can also find me posting on these Google+ Pages:
Work
Occupation
Internet Marketer
Employment
  • Electronic Arts
    SEO and DPO Analyst, 2014 - present
    Heading up search engine and digital presence optimization efforts for more than a dozen EA domains, including www.ea.com and www.easports.com.
  • Airshock
    Digital Marketing Consultant, 2013 - 2014
    Independent digital marketing consultant specializing in improving the visibility and performance of websites in the search engines through the application of semantic web technologies.
  • InfoMine.com
    Internet Marketing Manager, 2011 - 2013
  • Airshock
    SEO Consultant, 2010 - 2012
  • Suite101.com
    Director of SEO, 2009 - 2010
  • Ice.com
    SEO Manager, 2008 - 2009
  • Fivermedia.com
    Search Engine Marketing Manager, 2008 - 2008
  • Riptown.com Media
    Senior SEO, 2006 - 2008
  • Riptown.com Media
    SEO Specialist, 2005 - 2006
  • InfoMine.com
    Senior Web Designer, 2003 - 2005
  • Self-Employed
    Independent Web Designer, 2000 - 2002
  • Canadian Forces College
    Web Designer/Administrator, 1995 - 1999
  • Canadian Forces College
    Library Technician, 1988 - 1995
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver
Previously
Montreal, Quebec - Toronto, Ontario - Banff, Alberta - Edmonton, Alberta
Aaron Bradley's +1's are the things they like, agree with, or want to recommend.
The Lesson of the Buy Button Bonanza
www.seoskeptic.com

Buy buttons on Google, YouTube, Facebook, Twitter and Pinterest just go to show that actions can no longer be confined to websites.

schema blog
blog.schema.org

Schema.org 2.0 We are pleased to announce the public release of Schema.org 2.0 which brings several significant changes and additions, not j

... something borrowed, something blue
bvatant.blogspot.com

I already mentioned +Teodora Petkova in a recent post. Reading her blog, you'll maybe have as I had several times this "exactly ... that!" f

You need names on the Web, it's dark in there.
bvatant.blogspot.com

The chinese character 名 (name) which we have seen in the previous post as the mother of all things, has an interesting origin. It's composed

SEMpdx SearchFest 2015 Mini-Interview: Aaron Bradley | SEMpdx
www.sempdx.org

Aaron Bradley will be speaking on "Semantic Juggernaut" at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Orego

What is JSON-LD? A Talk with Gregg Kellogg
www.seoskeptic.com

My talk with Gregg Kellogg about JSON-LD, schema.org and related issues at the Semantic Technology and Business Conference 2014.

Changing the conversation about SEO
squawk.im

SEO has a terrible reputation. Here's a look at why this has happened and what knowledgeable SEOs can do to fix this growing problem.

Should You Put Keywords in the URL? (An Age Old Question)
www.northcutt.com

Since the age of dinosaurs, SEOs and their clients have been asking if they should put keywords in their URLs in order to improve visibility

Publishers' mobile blindspot
www.onemanandhisblog.com

Less than half of the websites of popular UK print publications are optimised for mobile. Why is this taking so long?

Tech is on the wrong side of the paper wall
www.onemanandhisblog.com

Getting the role of the tech team right in a publisher is a pre-requisite for building compelling products.

Why most marketing campaigns fail and how yours can succeed
www.webanalyticsworld.net

Marketing campaigns fail mainly because they are executed without any well defined strategies.

Google Tests Restaurant Menus in "Card" Results
searchenginewatch.com

The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its da

Why are you so obsessed with this Semantic Web thing
kerfors.blogspot.com

A lot of nice buzz today in sociala media when Tim Berners-Lee discusses the future of the web in the March issue of Wired UK. The web turns

Powered by EA Customer Service Free Games Free Games Top 5 Free ...
free.origin.com

Dawngate is a new MOBA, built from the ground up to look and feel familiar while offering a whole new way to experience MOBA gameplay. Dawng

Powered by EA Customer Service Free Games Free Games Top 5 Free ...
free.origin.com

A Galaxy of Possibilities Awaits You! Star Wars™: The Old Republic™ is the only massively-multiplayer online game with a Free-to-Play option

Greenpeace-commissioned report slams plans to develop world's largest co...
www.mining.com

"The project's economics don't stack up," authors from the Institute for Energy Economics and Financial Analysis wrote.

What Does The Hummingbird Say?
www.blindfiveyearold.com

What exactly is Google's new Hummingbird update? Here's my breakdown from entities to topic modeling to deep learning to quantum computing a

Laura Lippay's website
www.lauralippay.com

who is laura lippay (?) Clifton Strengths: 1. Futuristic, 2. Includer, 3. Competition, 4. Woo, 5. Positivity. Laura Lippay.

Coke ad insists Aspartame is A-OK
workthatmatters.blogspot.com

Via Scribd There it is. I'll quote the body copy in full: For over 127 years, people have been coming together over Coca-Cola products to re