Pinterest's new Gift Feed is a subset of pins consisting only of Product Pins (apparently categorically arranged but I could only find one mega feed - http://www.pinterest.com/gifts/).
If you're looking for TL;DR "practical takeaway" moment before a quick exit, this represents another reason for providing structured data to Pinterest if you're the sort of business that can leverage Pinterest, and if you've not done so yet, you can cover all off all Rich Pin types by using schema.org.
But it's also interesting because of certain possibilities that Pinterest's continually broadening use of structured data that's provided to them suggests.
... require one of three things: oEmbed, Open Graph or schema.org.
The (preferred) oEmbed method of facilitating Product Pins provides the same sort of property/value pairs as the Open Graph and schema.org product markup. But oEmbed inevitably gets one thinking about web services and APIs and JSON...
You see where I'm going with this, right? If Pinterest consumed JSON-LD they could get the best of both worlds: the efficiency and flexibility of employing web services, and the breadth of the schema.org vocabulary. Already schema.org is the only method supported by all Rich Pin types: Product, Recipe, Movie, Article and Place.
An interesting note appears alongside the schema.org section for product pins:
We suggest that you also include your site name using an Open Graph og:site_name tag. Schema.org doesn't support a site name field.
You know, having poked around a bit I'd have to say that falls into the strange-but-true category. You have publisher available as a property for CreativeWork types, but that's not the same - for a name, certainly - as the thing that is a website. The schema has WebPage but no WebSite. I keep feel like I must be overlooking something obvious, but shouldn't there be a more specific type of CreativeWork called WebSite? Am I nuts? ? :)
#pinterest #schemaorg #jsonld