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Cover photo
Verified name
Aaron Bradley
Works at Electronic Arts
Attended University of Alberta
Lives in Vancouver
9,812 followers|2,410,033 views
AboutPostsPhotos+1's
Work
Occupation
Internet Marketer
Employment
  • Electronic Arts
    SEO and DPO Analyst, 2014 - present
    Heading up search engine and digital presence optimization efforts for more than a dozen EA domains, including www.ea.com and www.easports.com.
  • Airshock
    Digital Marketing Consultant, 2013 - 2014
    Independent digital marketing consultant specializing in improving the visibility and performance of websites in the search engines through the application of semantic web technologies.
  • InfoMine.com
    Internet Marketing Manager, 2011 - 2013
  • Airshock
    SEO Consultant, 2010 - 2012
  • Suite101.com
    Director of SEO, 2009 - 2010
  • Ice.com
    SEO Manager, 2008 - 2009
  • Fivermedia.com
    Search Engine Marketing Manager, 2008 - 2008
  • Riptown.com Media
    Senior SEO, 2006 - 2008
  • Riptown.com Media
    SEO Specialist, 2005 - 2006
  • InfoMine.com
    Senior Web Designer, 2003 - 2005
  • Self-Employed
    Independent Web Designer, 2000 - 2002
  • Canadian Forces College
    Web Designer/Administrator, 1995 - 1999
  • Canadian Forces College
    Library Technician, 1988 - 1995
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver
Previously
Montreal, Quebec - Toronto, Ontario - Banff, Alberta - Edmonton, Alberta
Story
Tagline
Search and internet marketer, semantic web stringer
Introduction
I'm an Internet marketing guy with a strong specialization in organic search engine optimization (SEO) for enterprise-level websites.  I also work a lot on conversion optimization, web testing and other aspects of ecommerce.

I've long had an interest in classification that has extended in the computer age to meta data and the semantic web - but I definitely wouldn't consider myself a geek (I don't have good enough math skills for that).

For my sins, I also increasingly find myself working on information architecture, user experience and website analytics.

As if that's not enough, I'm an avid observer (and sometimes participant) of the discussion surrounding digital journalism, and the struggles of traditional news media organizations as they try to adopt to 21st century realities.  (I'm also very keen on news optimization/SEO for Google News.)

I write on various topics related to Internet marketing on my own blog, as a now-occasional columnist at Search Engine Land and other places around the web.  I'm also a prolific tweeter.

Interested in search and the semantic web?  This Google+ Community (which I run) is definitely the place for you:

If you're on Twitter, I also recommend following this list (which I curate):

  • Semantic Web
    600+ semantic web people and organizations on Twitter
You can also find me posting on these Google+ Pages:
Education
  • University of Alberta
Basic Information
Gender
Male
Other names
aaranged

Stream

Aaron Bradley
owner

schema.org  - 
 
Structured data is on the menu

Some great work by +David Kutcher, as detailed in his blog post.

David, let me be the first to welcome you to this new level of geekdom. :) A great example of how engaged SEOs can make a difference by participating the schema.org development process.
 
An important update for restaurants on the web - a new schema is being added for restaurant menus, menu sections, and menu items!

I feel like I've graduated to a new level of geekdom - out of frustration I submitted a schema issue request and started the conversation for implementing a new extension for restaurant menus on the web. And that conversation has been realized with a new menu schema!

My primary reason? Because in working with so many restaurants and their digital strategy, we're continually dealing with the frustration of how Google handles menu data in Google Search's knowledge panels.

Read the new blog post here: http://www.confluentforms.com/2017/01/defining-restaurant-menu-schema.html

H/T: +Mark Traphagen, +Eric Enge, +Aaron Bradley, and +Jarno van Driel
A microformat schema has now been defined for restaurant menus, menu sections, and menu items - the benefit to restaurants and customers.
10 comments on original post
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David Kutcher's profile photoJarno van Driel's profile photoMach Page Speed's profile photo
3 comments
 
Good job +David Kutcher​. I like to see schema getting advanced.
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Aaron Bradley
owner

schema.org  - 
 
A short and straightforward explainer from +Martha van Berkel on the basic functions and benefits of schema.org. Good fodder for when you're trying to get buy-in for employing the vocabulary!
Search engines are on a mission to provide the best possible content, so how can you let them know what you're all about? Here's why you should care about Schema Markup.
7
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Martha van Berkel's profile photoThomas Rasinen's profile photo
2 comments
 
Awesome 💥 Just shared it❕
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Aaron Bradley
owner

Discussion  - 
 
Have a Merry <span itemscope itemtype="http://schema.org/Event"><span itemprop="name">Christmas</span></span> everyone!
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David Kutcher's profile photo
 
Error: missing required attributes startDate, endDate, and location
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Aaron Bradley
owner

Rich and structured snippets  - 
 
No more f@!ing vulgar reviews, okay?

A small addition to Google's review guidelines (http://bit.ly/2bw00mU) published today:

Profanity and vulgar language are prohibited. Do not include reviews that contain vulgar or profane language.

So keep that sh@t out of your reviews from now on. :)

#google #reviews
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Jarno van Driel's profile photoKyle Sutton's profile photoAaron Bradley's profile photo
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Aaron Bradley
owner

Rich and structured snippets  - 
 
Fueled by structured data markup, Google now supports product information in image search

Changes made to Google's product data type specifications page (http://bit.ly/2htU0Ou) on 12 December 2016 indicate that Google will support the display of product information directly in image search results.

The introduction to the products page has been changed to include information about products in image search, and the page now sports an image of how product information appears in Google image search.

From the page (emphasis mine):

Add markup to your product pages so Google can provide detailed product information in rich Search results — including Image Search. Users can see price, availability, and review ratings right on Search results.

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google or images that include products you sell. Maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Facilitating the display of product information doesn't entail the addition of new schema.org/Product properties, but only that two properties merely recommended for desktop search are required for image search:

* schema.org/image
* schema.org/availability

With this change Google has also assigned a name to product information associated with an image in image search results: the rich image viewer.

Note that this change now supports the organic display of product information in image search: these capabilities are not tied to advertising, or existing ads that appear in image search.

If anyone spots such an image result in the wild, please share it with us here!

#google #imagesearch #ecommerce #richresults #richsnippets

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Sami Tes's profile photoAaron Bradley's profile photoMichael Andrews's profile photo
6 comments
 
“Google has returned some of the value provided by high rankings in image search” Let's not bury the lede then ;-)
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Aaron Bradley
owner

Structured data markup  - 
 
Google adds new data type for books, with markup that supports "buy e-book" links in Knowledge Graph cards

Google has added a new data type to their structured data documentation, Books, that allow publishers to point to a purchase location for an ebook. According to the page, which was published on 3 Dec. 2016:

Book actions make Google Search an entry point for discovering books and authors, enabling Search users to quickly buy the books that they find directly from Search results. As a provider of e-books, you can provide a feed of data to Google using the structured data schema below.

The markup relies on the schema.org/ReadAction class to allow publishers to provide a URL, a platform declaration (i.e., information on which platform the book may be read), and e-book offer information.

As with other such new rich results features, the ability to generate such ebook offers is initially limited, in this case to "popular retailers that have broad book availability". And, as with other such pilots, those not currently included are provided with a link where they can register their interest in participating in the program.

It's worth noting that, not for the first time, Google is providing publishers with schema.org URLs that don't actually exist - here as values for the required EntryPoint Google-required property actionPlatform. All of these "schema.org" URLs Google glibly provided as actionPlatform targets will return a 404 if you actually attempt to fetch them (and no, you won't find them in pending.schema.org either):

* http://schema.org/DesktopWebPlatform
* http://schema.org/MobileWebPlatform
* http://schema.org/AndroidPlatform
* http://schema.org/IOSPlatform

It's perhaps understandable that when Google requires a new schema.org class or property that they just invent one rather than put it through the pipeline, but this happens frequently enough that I think we need to coin a phrase for these faux, Google-minted URLs. I propose "schoogle.org URL". :)

All of this explains the presence of the "buy e-book" spotted by +Jennifer Slegg (http://bit.ly/2gZko1X) on Knowledge Graph cards (Google's language here - a.k.a. "Knowledge (Graph) panels"), and provides some insight into her observation about where they come from:

"The most interesting thing about these is that they seem to be organic results and NOT paid. They do not have a sponsored notation next to them."

And they do turn out to be organic - at least for accredited ebook publishers.
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Brian Garnick's profile photoMichael Andrews's profile photoAaron Bradley's profile photo
13 comments
 
+Michael Andrews _These actions don't seem to be expressed using a common schema standard such as schema.org - Home - actions offer, but it would seem the two approaches could and should be integrated. _ Totally.
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Aaron Bradley
owner

Tools  - 
 
The Google SDTT now supports MTEs. Really?

+Brad Brewer reports, as per this +Barry Schwartz post, that the Google Structured Data Testing Tool (SDTT) now supports multi-typed entities (MTEs).

Care to elaborate Brad? I ask because with the cited URL
http://www.wyndhamclearwaterbeachresort.com/rooms I don't see any Product information showing in the SDTT output, despite the declaration:

itemOffered":{"@type":["HotelRoom","Product"] ...

Nor do I see the SDTT correctly processing any of the the +Dan Brickley-supplied examples on:
https://github.com/schemaorg/schemaorg/issues/1320
(cc: +Martin Hepp)

Was excited to see this, but now I'm not so sure it's true. :)

Thanks!
Brad Brewer posted on Twitter that the Google Structured Data Testing Tool now supports MTE, multi-typed entities. This can be used for the hotel schema markup said Brad. Here is a screen shot of th
1
Aaron Bradley's profile photoJarno van Driel's profile photoBrad Brewer's profile photo
8 comments
 
My comment re:Generator was referring to +Brewer Digital Marketing's software. I was tweeting back to Elias from STI who wrote about our software, which we updated to support MTE. https://books.google.com/books?id=ty7XDQAAQBAJ&pg=PA39
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Aaron Bradley

Shared publicly  - 
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Aaron Bradley
owner

Rich and structured snippets  - 
 
Reviews containing vulgar language are now "discouraged" rather than "prohibited"

Just a week after Google changed its specifications (http://bit.ly/2iaEua6) for review markup (http://bit.ly/2bw00mU) to say that "Profanity and vulgar language are prohibited" the search engine has softened its stance.

Now, Google says, profanity and vulgar language are merely "discouraged". Further clarifying its stance, Google goes on to say:

"Reviews should be appropriate for a broad and diverse audience. Consequently, reviews containing vulgar or profane language may be ineligible for use."

So reviews that contain "vulgar or profane language" are no longer absolutely ineligible to be displayed, it's just more likely that reviews that use such language won't be displayed.

#google #reviews #structureddata
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1
Dan Brickley's profile photoHill Web Creations LLC's profile photo
2 comments
 
It is nice to see that even big entities adjust.
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Aaron Bradley

Shared publicly  - 
 
 
Fueled by structured data markup, Google now supports product information in image search

Changes made to Google's product data type specifications page (http://bit.ly/2htU0Ou) on 12 December 2016 indicate that Google will support the display of product information directly in image search results.

The introduction to the products page has been changed to include information about products in image search, and the page now sports an image of how product information appears in Google image search.

From the page (emphasis mine):

Add markup to your product pages so Google can provide detailed product information in rich Search results — including Image Search. Users can see price, availability, and review ratings right on Search results.

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google or images that include products you sell. Maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Facilitating the display of product information doesn't entail the addition of new schema.org/Product properties, but only that two properties merely recommended for desktop search are required for image search:

* schema.org/image
* schema.org/availability

With this change Google has also assigned a name to product information associated with an image in image search results: the rich image viewer.

Note that this change now supports the organic display of product information in image search: these capabilities are not tied to advertising, or existing ads that appear in image search.

If anyone spots such an image result in the wild, please share it with us here!

#google #imagesearch #ecommerce #richresults #richsnippets

6 comments on original post
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2
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Aaron Bradley
owner

Structured data markup  - 
 
Google now requires (very marginally) larger images for recipes and TV shows/movies

As per the call-out image (additions highlighted in yellow, deleted content in strikethrough), Google has increased the minimum image size required to support rich results for the schema.org classes Movie, TVEpisode and Recipe.

Movies/TV
https://developers.google.com/search/docs/data-types/tv-movies

Previously: 112px x 168px minimum
Now: 140px x 210px minimum

Recipes
https://developers.google.com/search/docs/data-types/recipes

Previously: 148px x 148px minimum
Now: 185px x 185px minimum

Those recipe images are still, like, so square man. ;)

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3
Add a comment...

Aaron Bradley
owner

Discussion  - 
 
On SSEO

I provide this post from the esteemed +Kingsley Idehen without comment, except to note with some pleasure that his definition of semantic SEO...

Moving beyond the simple keywords of traditional SEO, Semantic SEO adds RDF-Language sentences to content on the public Web (or on a private Enterprise WAN or LAN) to improve understanding by search engines and by the next generation of AI-enhanced Digital Assistants (Smarter Agents).

... is one no "traditional" SEO has suggested, ever. :)
7
Jarno van Driel's profile photo
 
Yessss, finally a definition I can support (and copy & paste as I suck at coming up with definitions). \o/
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Aaron Bradley's +1's are the things they like, agree with, or want to recommend.
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Less than half of the websites of popular UK print publications are optimised for mobile. Why is this taking so long?

Tech is on the wrong side of the paper wall
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Getting the role of the tech team right in a publisher is a pre-requisite for building compelling products.

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Marketing campaigns fail mainly because they are executed without any well defined strategies.

Google Tests Restaurant Menus in "Card" Results
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The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its da

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