Profile

Cover photo
Verified name
Aaron Bradley
Works at Airshock
Attended University of Alberta
Lives in Vancouver
6,713 followers|625,723 views
AboutPostsPhotos+1's
People
In his circles
2,032 people
Have him in circles
6,713 people
Roy Lachica's profile photo
Work
Occupation
Internet Marketer
Employment
  • Airshock
    Digital Marketing Consultant, 2013 - present
    Independent digital marketing consultant specializing in improving the visibility and performance of websites in the search engines through the application of semantic web technologies.
  • InfoMine.com
    Internet Marketing Manager, 2011 - 2013
  • Airshock
    SEO Consultant, 2010 - 2012
  • Suite101.com
    Director of SEO, 2009 - 2010
  • Ice.com
    SEO Manager, 2008 - 2009
  • Fivermedia.com
    Search Engine Marketing Manager, 2008 - 2008
  • Riptown.com Media
    Senior SEO, 2006 - 2008
  • Riptown.com Media
    SEO Specialist, 2005 - 2006
  • InfoMine.com
    Senior Web Designer, 2003 - 2005
  • Self-Employed
    Independent Web Designer, 2000 - 2002
  • Canadian Forces College
    Web Designer/Administrator, 1995 - 1999
  • Canadian Forces College
    Library Technician, 1988 - 1995
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver
Previously
Montreal, Quebec - Toronto, Ontario - Banff, Alberta - Edmonton, Alberta
Story
Tagline
Search and internet marketer, semantic web stringer
Introduction
I'm an Internet marketing guy with a strong specialization in organic search engine optimization (SEO) for enterprise-level websites.  I also work a lot on conversion optimization, web testing and other aspects of ecommerce.

I've long had an interest in classification that has extended in the computer age to meta data and the semantic web - but I definitely wouldn't consider myself a geek (I don't have good enough math skills for that).

For my sins, I also increasingly find myself working on information architecture, user experience and website analytics.

As if that's not enough, I'm an avid observer (and sometimes participant) of the discussion surrounding digital journalism, and the struggles of traditional news media organizations as they try to adopt to 21st century realities.  (I'm also very keen on news optimization/SEO for Google News.)

I write on various topics related to Internet marketing on my own blog, as a now-occasional columnist at Search Engine Land and other places around the web.  I'm also a prolific tweeter.

Interested in search and the semantic web?  This Google+ Community (which I run) is definitely the place for you:

If you're on Twitter, I also recommend following this list (which I curate):

  • Semantic Web
    600+ semantic web people and organizations on Twitter
You can also find me posting on these Google+ Pages:
Education
  • University of Alberta
Basic Information
Gender
Male
Other names
aaranged

Stream

Aaron Bradley
owner

Discussion  - 
 
Quick - find us some new members!

Until then we remain the "beastliest" Community on Google+.  If we remain 666 for very long I will start posting videos from this Iron Maiden tribute album.
5
Ammon Johns's profile photoKevin Polley's profile photoDavid Amerland's profile photoAaron Bradley's profile photo
9 comments
 
U-turn!
If you like DubFX you should also check out MC Xander (http://bit.ly/1f33lJe) +Kevin Polley.

And if we move away from rock to dubstep than I can't help throwing some hometown hardcore (Neophyte - Execute) into the mix as well. How's that for a U-turn?

Which isn't all that strange actually, since I also like Industrial (Ministry, Nine Inch Nails, Rammstein). Now both genres have their root in EBM (Kraftwerk, Front 242), which's roots ly with Pink Floyd - which I also like. 
Add a comment...
 
"Pages with schema.org integrations rank better by an average of four positions compared to pages without schema.org integrations"

This being probably the most notable finding from the final version of the  +Searchmetrics "study of tens of thousands of keywords and more than half a million domains" headed "Schema.org in Google search results" (see the request button at the bottom of the page for the full PDF):
http://www.searchmetrics.com/en/knowledge-base/schema/

The study authors are quick to note that correlation does not necessarily imply causation, although they correctly acknowledge that there's a logical connection between structured data use and search engine visibility.

"Whether the use of HTML markups does genuinely affect the ranking of a domain, as it would appear from the data, is hard to say. In fact, it may be due in part to interaction with other factors."

"However, it can be said that the inclusion of HTML tags from schema.org to clearly flag up the content of the page will greatly help search engines better understand the Web’s content – and that is an essential consideration for a good ranking."

Other notable factoids from the study:

- Only 0.3% of domains in their sample included schema.org [1]
- "Google enhances search results with schema.org markups in more than 36% of keyword queries" [2]
- Movie, Offer, TVSeries and Review were the item types that most often ended up generating rich snippets in the SERPs (compare this to the most common schema.org classes by domain from the lastest Common Crawl data - WebPage, Article, Blog, Product - and most common schema.org classes by no. of entities - Product, Offer, Person, PostalAddress, Organization)

[1] Making for the best pie chart evah
[2] I'm interpreting this as "for 36% of our sample queries we observed a rich snippet in the top 50 results [their query depth] that appeared to be based on the presence of schema.org markup."  The language of this study leaves a lot to be desired.

UPDATE Some further information on the study can be found in a post from Searchmetric's +Marcus Tober:
http://www.searchenginejournal.com/study-webmasters-online-marketers-missing-power-schema-org/102719/
(Marcus, if you're reading this note that the links to your LinkedIn and G+ profiles on http://bit.ly/1mBs3mD are malformed.)

#schemaorg   #structureddata   #google   #seo  
11
25
Alex H Yong's profile photoDavid Kutcher's profile photo
Add a comment...

Aaron Bradley
owner

schema.org  - 
 
"If I had to guess..."

Wow, the already-awful "reporting" and "expert commentary" on schema.org just hit a new low.

On the plus side, I just deleted the better part of a rant which you, gentle reader, now don't have to read (or abandon as you discover it's a rant).

So two parting points:

1)  Aspiring young journalists, people turn to news sites when they hope to have something explained.  You should refrain from offering up your guesses when you don't know something, as your guess is as good as mine.

2) I beg +Barbara Starr to write some sense about Actions in her next +Search Engine Land column, and so do a little bit to redeem this publication's blighted good name.
Schema.org announced a new form of Schema they have introduced with support from Google, Microsoft Bing, Yahoo and Yandex named Actions. Schema Actions are a way to communicate via markup on your web page the actions they enable and how these actions can be invoked. Technically, Schema.org describes it as: An action performed by a […]
5
Manu Sporny's profile photoJarno van Driel's profile photoLeeza Rodriguez's profile photoAaron Bradley's profile photo
10 comments
 
+1. next time just go cook some of those delicious popovers  
Add a comment...
 
"Every one can now publish their actions using a shared vocabulary"

Additional perspective on yesterday's schema.org Action update from +Alexandre Passant.  H/T to +Mark Davey for the heads-up at Semantic Search Marketing.

#schemaorg   #actions   #personalization  
9
1
Vincent Velema's profile photo
Add a comment...

Aaron Bradley

Shared publicly  - 
 
The most interesting aspect of this test, IMO, is that it shows the correlation between site search and conversions.

Yes, yes, I'd need more data to say that an increase in site searches caused more conversions, but I can say with utter confidence that site search remains among the most neglected aspects of ecommerce - both in terms of the prominence its given and (more importantly) of how well it functions.
2
1
Barry Rolapp's profile photo
Add a comment...
 
 
"Perhaps the most interesting addition to schema.org since launch"

As announced today by +Dan Brickley on (http://bit.ly/1gAB9bK) schema.org 1.2 is live, and now includes the complete Action hierarchy - including the potentialAction hierarchy.

Say the primary authors in their blog post (call-out link):

"... the Web is not just about static descriptions of entities. It is about taking action on these entities - from making a reservation to watching a movie to commenting on a post."

"Today, we are excited to start the next chapter of schema.org and structured data on the Web by introducing vocabulary that enables websites to describe the actions they enable and how these actions can be invoked." 

Says Dan of potential actions:

"Today's publication builds on the http://schema.org/Action types that we added last August by providing a way of describing the capability to perform actions in the future."

Two years in the making, the work on actions been very much collaborative, with Jason Douglas and +Sam Goto of Google, +Steve Macbeth and +Jason Johnson of Microsoft, +Alexander Shubin and +Peter Mika of Yahoo leading the charge.

http://schema.org/ActionStatusType?  http://schema.org/CompletedActionStatus!

#schemaorg   #actions  
When we launched schema.org almost 3 years ago, our main focus was on providing vocabularies for describing entities --- people, places, movies, restaurants, ...  But the Web is not just about static descriptions of entities...
4
4
Steve Bertolacci's profile photoBarry Rolapp's profile photo
Add a comment...
In his circles
2,032 people
Have him in circles
6,713 people
Roy Lachica's profile photo
 
 
"Pages with schema.org integrations rank better by an average of four positions compared to pages without schema.org integrations"

This being probably the most notable finding from the final version of the  +Searchmetrics "study of tens of thousands of keywords and more than half a million domains" headed "Schema.org in Google search results" (see the request button at the bottom of the page for the full PDF):
http://www.searchmetrics.com/en/knowledge-base/schema/

The study authors are quick to note that correlation does not necessarily imply causation, although they correctly acknowledge that there's a logical connection between structured data use and search engine visibility.

"Whether the use of HTML markups does genuinely affect the ranking of a domain, as it would appear from the data, is hard to say. In fact, it may be due in part to interaction with other factors."

"However, it can be said that the inclusion of HTML tags from schema.org to clearly flag up the content of the page will greatly help search engines better understand the Web’s content – and that is an essential consideration for a good ranking."

Other notable factoids from the study:

- Only 0.3% of domains in their sample included schema.org [1]
- "Google enhances search results with schema.org markups in more than 36% of keyword queries" [2]
- Movie, Offer, TVSeries and Review were the item types that most often ended up generating rich snippets in the SERPs (compare this to the most common schema.org classes by domain from the lastest Common Crawl data - WebPage, Article, Blog, Product - and most common schema.org classes by no. of entities - Product, Offer, Person, PostalAddress, Organization)

[1] Making for the best pie chart evah
[2] I'm interpreting this as "for 36% of our sample queries we observed a rich snippet in the top 50 results [their query depth] that appeared to be based on the presence of schema.org markup."  The language of this study leaves a lot to be desired.

#schemaorg   #structureddata   #google   #seo  
20
9
Bo Ferri's profile photoCharu Rastogi's profile photoHenry Zeitler's profile photoAaron Bradley's profile photo
8 comments
 
I am agree with +Aaron Bradley that schema helps is ranking!
Add a comment...

Aaron Bradley

Shared publicly  - 
 
Aw Bing, it seems like every time you make progress in the sort of head-to-head battles with Google that revolve around useful and desired search products, you undermine that progress with the sort of vacuous marketing shit that is pure Microsoft.

What's the one thing the world needs less than reality TV contests?  Computer-generated guesses about the victors of such contests!

"Great" stuff Bing.

(Yes, it's Aaron bitchy Easter Monday today.  Deal with it, bunnies!)
As Yogi Berra once said, “it’s tough to make predictions, especially about the future.” One of the most interesting aspects of search...
5
Jarno van Driel's profile photoThad Guidry's profile photoKevin Polley's profile photoAaron Bradley's profile photo
10 comments
 
Awls phine then.
Add a comment...
 
Less interested in broadcasting the link than celebrating the fact that I finally installed a WordPress plugin that allowed me to put og: tags in the <head> so I could produce perfect Facebook snippets and nearly perfect Google+ snippets (the bottom saw-tooth you see in the snippet image is because Google+ has foolishly not decided to replicate Facebook's imminently sensible recommendation - cough cough - of a 1:1.91 aspect ratio).

Thanks to +Jarno van Driel for helping me keep this list maintained.
Testing and validation tools for structured data markup, rich snippets. Validators for schema.org, RDFa, microdata, microformats, JSON-LD.
13
3
Barry Rolapp's profile photoJefe Birkner's profile photoAaron Bradley's profile photoHasan Deniz's profile photo
7 comments
 
+Kevin Polley FYI, Martin's RDF Translator now added to the list - thanks again for the ping.

http://bit.ly/structureddatatools
Add a comment...

Aaron Bradley

Shared publicly  - 
 
I can see the state attorneys' point (http://selnd.com/P5QJES):  Google clearly has some way to go in eliminating search suggestions that might end up promoting criminal activity!
6
2
Hortense Soulier's profile photoPerry Bernard's profile photoJefe Birkner's profile photoAaron Bradley's profile photo
22 comments
 
+Keith Greene After your comment I totally had to check and - sure enough - typing "how to become a dru" showed "how to become a drug dealer" as one of suggested queries.

It also brought up "how to become a driving instructor in alberta" - fitting, as I think helping someone in Canmore with an F150 get their license may very much all into the category of "encouraging potential criminal activity".

Poor Bing.  I can imagine the Microsoft lawyers sitting around moping.  "Wish state attorneys cared enough about Bing to accuse our search engine of promoting illegal activity."
Add a comment...
Aaron Bradley's +1's are the things they like, agree with, or want to recommend.
Why most marketing campaigns fail and how yours can succeed
www.webanalyticsworld.net

Marketing campaigns fail mainly because they are executed without any well defined strategies.

Google Tests Restaurant Menus in "Card" Results
searchenginewatch.com

The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its da

Why are you so obsessed with this Semantic Web thing
kerfors.blogspot.com

A lot of nice buzz today in sociala media when Tim Berners-Lee discusses the future of the web in the March issue of Wired UK. The web turns

Powered by EA Customer Service Free Games Free Games Top 5 Free ...
free.origin.com

Dawngate is a new MOBA, built from the ground up to look and feel familiar while offering a whole new way to experience MOBA gameplay. Dawng

Powered by EA Customer Service Free Games Free Games Top 5 Free ...
free.origin.com

A Galaxy of Possibilities Awaits You! Star Wars™: The Old Republic™ is the only massively-multiplayer online game with a Free-to-Play option

Greenpeace-commissioned report slams plans to develop world's largest co...
www.mining.com

"The project's economics don't stack up," authors from the Institute for Energy Economics and Financial Analysis wrote.

What Does The Hummingbird Say?
www.blindfiveyearold.com

What exactly is Google's new Hummingbird update? Here's my breakdown from entities to topic modeling to deep learning to quantum computing a

Laura Lippay's website
www.lauralippay.com

who is laura lippay (?) Clifton Strengths: 1. Futuristic, 2. Includer, 3. Competition, 4. Woo, 5. Positivity. Laura Lippay.

Coke ad insists Aspartame is A-OK
workthatmatters.blogspot.com

Via Scribd There it is. I'll quote the body copy in full: For over 127 years, people have been coming together over Coca-Cola products to re

How Google May Substitute Query Terms with Co-Occurrence
www.seobythesea.com

But I’m a substitute for another guy I look pretty tall but my heels are high The simple things you see are all complicated I look pretty yo

The existential dilemma of paywalls
www.onemanandhisblog.com

There's a price to pay for being a paywalled business.

RDF Search Engine Glimmer Released by Yahoo
www.seoskeptic.com

Today Peter Mika of Yahoo! announced the open source code release and public demo of Glimmer, a search engine for RDF Data. As Mika describe

"The Usability Impetuous Behind Google+ Local..." - Local SEO Guide
www.localseoguide.com

“The process of navigating to web pages, and moving back and forth between search results and the web pages they reference, is trivial on de

Bench Face Design in Rock
www.edumine.com

The EduMine online course Bench Face Design in Rock.

What I wish Tim Berners-Lee understood about DRM
www.guardian.co.uk

Cory Doctorow: Adding DRM to the HTML standard will have far-reaching effects, incompatible with the W3C's most important policies

15 Most Overused SEO Icons and Symbols - Search Engine Journal
www.searchenginejournal.com

While search engine optimization (SEO) is not an abstract concept, it isn't exactly easy to depict visually either. That might explain why s

Search Engine Watch
plus.google.com

We are the next generation of online marketers.

Search Engine Land: News On Search Engines, Search Engine Optimization (...
searchengineland.com

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Go

Search Engine Land
plus.google.com

News, analysis, tips &amp; tactics about search engines and search marketing.