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Aaron Bradley
Works at Electronic Arts
Attended University of Alberta
Lives in Vancouver
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Aaron Bradley
owner

schema.org  - 
 
"Now I have my proposals, how do I test, share, and submit them to the Schema.org community?"

+Richard Wallis answers this question in a fabulously useful post on how to create your own personal GitHub schemaorg repository and, if you so desire, share it with others:
http://bit.ly/forkschemaorg

Thanks Richard!

(BTW, normally I would link the post directly, but for some reason browsers and Google+ ain't finding and returning the <title> correctly.)

#schemaorg #github #extensions
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Hill Web Creations's profile photoAndrea Pernici's profile photoEnea Overclokk's profile photo
 
Exactly what I needed to know. Thanks +Aaron Bradley !
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Aaron Bradley

Semantic Connections and the Future  - 
 
"Artificial intelligence is the future of Google Search, and if it’s the future of Google Search, it’s the future of so much more."

Great +Cade Metz piece in Wired, and the perfect second act to +David Amerland's piece yesterday on machine learning (http://bit.ly/1RboMsE).

Bonus: Metz does a great job of putting RankBrain in context.
As Google's head of artificial intelligence takes charge of search, deep learning is already changing the way Googling works.
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Patrick Schuerfeld's profile photoOmi Sido's profile photoPankaj Sabharwal's profile photojocelyn ashuka's profile photo
7 comments
 
+Omi Sido Well, RankBrain is more closely related to Hummingbird than Penguin or Panda, insofar as it's more about figuring out the meaning of queries than it is about assessing the quality of web resources - so I don't think it provides the same incentives for marketers to produce "quality content" for their websites.
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Aaron Bradley

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One wonders at the machine logic at play that resulted in Google selecting the pictured "mentally-challenged man with finger in air" as their index image for Trump.

For non-Trump presidential candidate queries it makes for an easy Captcha question: select the buffoon. :)
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Jennifer Slegg (Jenstar)'s profile photoDonnie Strompf's profile photo
2 comments
 
It's got the most link authority lol
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Aaron Bradley
owner

Google Knowledge Graph and Knowledge Vault  - 
 
A Knowledge Panel generated from a news item

Thought this was interesting. A Google search for "Sam Chachoua" generated the result you see at top. But as per the attribution, the accompanying Knowledge Panel doesn't come from Wikipedia or Wikidata data, but from a Sun Times news article only three days old.

Which got me to wondering whether this was some sort of override for what would normally be pulled from the Knowledge Graph, but by using the KG Search API I was able to determine it is indeed what Google spits out in response to a query for his name.

No huge takeaway here except for the obvious observation that content from a topical web page can, apparently, be used by Google to populate a knowledge panel.
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Bill Slawski's profile photoJennifer Slegg (Jenstar)'s profile photoJeannie Hill's profile photo
3 comments
 
Taken from Google Structured Data page, I wonder if this falls somewhere under "new experiences".
Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and surface it in new experiences like voice answers, maps, and Google Now.
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Aaron Bradley
owner

schema.org  - 
 
Google now supports JSON-LD for the generation of review and product rich snippets, types previously requiring microdata or RDFa markup.
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Dan Brickley's profile photoBarbara Starr's profile photoTyler Harding's profile photoJohn Britsios (Webnauts)'s profile photo
 
To be read as "Google now supports" rather than "Google Now" supports...
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Aaron Bradley

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It's official: Google now supports JSON-LD for schema.org Product and Review Types

Following on several sightings of the wild of JSON-LD product and review rich snippets, +John Mueller has just announced Google's "launch of support for JSON-LD for Reviews and Products structured data markup".

Coinciding with this major and very welcome change, the Structured Data Testing Tool has also been updated to reflect a cleaned-up "application logic" - "For example, requirements for explicit reviewed item and correct property name values are now enforced."

UPDATE - I've posted on this here: http://bit.ly/1SIbyDP

#jsonld #schema #schemaorg #structureddata #richsnippets
 
Announcing JSON-LD support for Reviews and Products structured data markup.

Along with the launch of support for JSON-LD for Reviews and Products structured data markup, we've cleaned up some of our application logic.  For example, requirements for explicit reviewed item and correct property name values are now enforced. Check your markup in the Structured Data Testing Tool ( https://developers.google.com/structured-data/testing-tool/ ) and Search Console Structured Data Dashboard ( https://support.google.com/webmasters/answer/2650907 ) to see if your site is impacted by these changes.  For more information about how to format Reviews and Products markup to comply with Google's validation rules, see the documentation at https://developers.google.com/structured-data/

We hope these changes make it easier to use structured data on your side!
14 comments on original post
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Aaron Bradley
owner

schema.org  - 
 
It's official: Google now supports JSON-LD for schema.org Product and Review Types

Following on several sightings of the wild of JSON-LD product and review rich snippets, +John Mueller has just announced Google's "launch of support for JSON-LD for Reviews and Products structured data markup".

Coinciding with this major and very welcome change, the Structured Data Testing Tool has also been updated to reflect a cleaned-up "application logic" - "For example, requirements for explicit reviewed item and correct property name values are now enforced."

UPDATE - I've posted on this here: http://bit.ly/1SIbyDP

#jsonld #schema #schemaorg #structureddata #richsnippets

cc: +Grace Massa Langlois +Martin Hepp +Gregg Kellogg / +Gregg Kellogg
 
Announcing JSON-LD support for Reviews and Products structured data markup.

Along with the launch of support for JSON-LD for Reviews and Products structured data markup, we've cleaned up some of our application logic.  For example, requirements for explicit reviewed item and correct property name values are now enforced. Check your markup in the Structured Data Testing Tool ( https://developers.google.com/structured-data/testing-tool/ ) and Search Console Structured Data Dashboard ( https://support.google.com/webmasters/answer/2650907 ) to see if your site is impacted by these changes.  For more information about how to format Reviews and Products markup to comply with Google's validation rules, see the documentation at https://developers.google.com/structured-data/

We hope these changes make it easier to use structured data on your side!
14 comments on original post
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Matt Jackson's profile photoJohn Britsios (Webnauts)'s profile photo
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Aaron Bradley

Shared publicly  - 
 
With its new emphasis on Communities, recent changes to Google+ Community management rocks!

Gone is the pesky utility of being able to search for a member - now owners and moderators get the pleasure of endless, endless scrolling in a modal window. Awesome!

But what about those Community members that have been removed from Google+ altogether? No problem! They live in ghostly memory as "!" in your membership list.

Thanks Google+. Not difficult to see why you're such a threat to the likes of Facebook and LinkedIn.
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David Kutcher's profile photoJim Munro's profile photoAaron Bradley's profile photoGideon Rosenblatt's profile photo
11 comments
 
Uh, glad you spoke up about searching for members, +Aaron Bradley. Just got fixed: 
https://plus.google.com/u/0/+LukeWroblewski/posts/aSfPkUuTjXb
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Aaron Bradley
owner

Discussion  - 
 
"Semantic markup will absolutely be an important tool in our marketing toolbox for the next five years or more"

So opines esteemed SEO +Mike Arnesen in his interview with +Todd Mintz for +SEMpdx's SearchFest 2016.

"What semantic markup allows us to do as SEOs and webmasters (is that a term we’re all still using?) is assist Google (and other engines, of course) in gaining that understanding. Through applying semantic markup and linking it back to recognized vocabularies, we’re providing clues about the true nature of the entities that our webpages discuss and/or represent."

I wish more SEOs were able to speak so accurately and authoritatively about semantic SEO!

Sadly I won't be able to make SearchFest this year, but have a great session Mike! (What will you be speaking about? Don't see you on the agenda yet.)

#semanticseo #semanticsearch #structureddatamarkup
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Hill Web Creations's profile photoRandy Milanovic's profile photoPeter Hatherley's profile photoMargaret Warren's profile photo
 
Thanks for posting the details +Aaron Bradley - maybe I can squeeze in attending.
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Aaron Bradley

Shared publicly  - 
 
Google rAMPing up for a launch

Today Google News launched their premiere issue of their AMP newsletter, in anticipation of a launch for AMP "as early as late February."

Despite the News (capital "N") focus, Google is pitching the initiative heavily as a multi-channel solution for mobile delivery, stressing that "AMP won’t be limited to Google Search. Other Google product integrations will follow. Furthermore, every messaging app, news aggregator or social network can benefit from AMP."

#amp #acceleratedmobilepages
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MaAnna Stephenson's profile photo
 
Thanks for posting!
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Aaron Bradley

Structuring & modeling  - 
 
I'm very helpfully sharing this link 15 minutes before the webinar actually begins. :)

But the topic is certainly one of no small interest to content strategists.

I don't know if these webinars are recorded; I'll let you know.

"The need for making your content portable is growing. Audiences are viewing your content and pulling your data/content from a variety of tools. You’ve heard about content models, content syndication, APIs, and microsites but how do they all align to make your content portable to the consumer audience?

"The cross-agency Open and Structured Content Models Working Group, coordinated by GSA, is hosting a webinar to demonstrate how the above mentioned tools can empower government agencies to publish consistently across platforms. You’ll learn the significance of content models, API implementation within your CMS, syndication basics and see examples of microsites from CDC and NIH."
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Aaron Bradley's profile photoMarcia Riefer Johnston's profile photo
5 comments
 
+Aaron Bradley If you happen to notice this recording popping up in that list, and if you happen to think of me, please let me know.
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Aaron Bradley
owner

schema.org  - 
 
This frankly adds very little to what I've already posted on the subject, but since I went to the trouble of creating the og:image... :)
Google now supports JSON-LD for the generation of review and product rich snippets, types previously requiring microdata or RDFa markup.
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Matt Jackson's profile photoKyle Sutton's profile photoAaron Bradley's profile photoLuiz Centenaro's profile photo
3 comments
 
Ha, thanks +Matt Jackson and +Kyle Sutton ... and I did try to add context to the announcement in my post as well. :)
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People
Have him in circles
9,501 people
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Education
  • University of Alberta
Basic Information
Gender
Male
Other names
aaranged
Story
Tagline
Search and internet marketer, semantic web stringer
Introduction
I'm an Internet marketing guy with a strong specialization in organic search engine optimization (SEO) for enterprise-level websites.  I also work a lot on conversion optimization, web testing and other aspects of ecommerce.

I've long had an interest in classification that has extended in the computer age to meta data and the semantic web - but I definitely wouldn't consider myself a geek (I don't have good enough math skills for that).

For my sins, I also increasingly find myself working on information architecture, user experience and website analytics.

As if that's not enough, I'm an avid observer (and sometimes participant) of the discussion surrounding digital journalism, and the struggles of traditional news media organizations as they try to adopt to 21st century realities.  (I'm also very keen on news optimization/SEO for Google News.)

I write on various topics related to Internet marketing on my own blog, as a now-occasional columnist at Search Engine Land and other places around the web.  I'm also a prolific tweeter.

Interested in search and the semantic web?  This Google+ Community (which I run) is definitely the place for you:

If you're on Twitter, I also recommend following this list (which I curate):

  • Semantic Web
    600+ semantic web people and organizations on Twitter
You can also find me posting on these Google+ Pages:
Work
Occupation
Internet Marketer
Employment
  • Electronic Arts
    SEO and DPO Analyst, 2014 - present
    Heading up search engine and digital presence optimization efforts for more than a dozen EA domains, including www.ea.com and www.easports.com.
  • Airshock
    Digital Marketing Consultant, 2013 - 2014
    Independent digital marketing consultant specializing in improving the visibility and performance of websites in the search engines through the application of semantic web technologies.
  • InfoMine.com
    Internet Marketing Manager, 2011 - 2013
  • Airshock
    SEO Consultant, 2010 - 2012
  • Suite101.com
    Director of SEO, 2009 - 2010
  • Ice.com
    SEO Manager, 2008 - 2009
  • Fivermedia.com
    Search Engine Marketing Manager, 2008 - 2008
  • Riptown.com Media
    Senior SEO, 2006 - 2008
  • Riptown.com Media
    SEO Specialist, 2005 - 2006
  • InfoMine.com
    Senior Web Designer, 2003 - 2005
  • Self-Employed
    Independent Web Designer, 2000 - 2002
  • Canadian Forces College
    Web Designer/Administrator, 1995 - 1999
  • Canadian Forces College
    Library Technician, 1988 - 1995
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver
Previously
Montreal, Quebec - Toronto, Ontario - Banff, Alberta - Edmonton, Alberta
Aaron Bradley's +1's are the things they like, agree with, or want to recommend.
Why There Aren’t Right-Handed Apes, Or: Handedness and The Evolution of ...
scienceblogs.com

Although most humans are right-handed, other animals don’t seem to show a similar motoric asymmetry. As Corballis mentions in his 2003 BBS a

The Lesson of the Buy Button Bonanza
www.seoskeptic.com

Buy buttons on Google, YouTube, Facebook, Twitter and Pinterest just go to show that actions can no longer be confined to websites.

schema blog
blog.schema.org

Schema.org 2.0 We are pleased to announce the public release of Schema.org 2.0 which brings several significant changes and additions, not j

... something borrowed, something blue
bvatant.blogspot.com

I already mentioned +Teodora Petkova in a recent post. Reading her blog, you'll maybe have as I had several times this "exactly ... that!" f

You need names on the Web, it's dark in there.
bvatant.blogspot.com

The chinese character 名 (name) which we have seen in the previous post as the mother of all things, has an interesting origin. It's composed

SEMpdx SearchFest 2015 Mini-Interview: Aaron Bradley | SEMpdx
www.sempdx.org

Aaron Bradley will be speaking on "Semantic Juggernaut" at SearchFest 2015 which will take place Friday, February 27, 2015 in Portland Orego

What is JSON-LD? A Talk with Gregg Kellogg
www.seoskeptic.com

My talk with Gregg Kellogg about JSON-LD, schema.org and related issues at the Semantic Technology and Business Conference 2014.

Changing the conversation about SEO
squawk.im

SEO has a terrible reputation. Here's a look at why this has happened and what knowledgeable SEOs can do to fix this growing problem.

Should You Put Keywords in the URL? (An Age Old Question)
www.northcutt.com

Since the age of dinosaurs, SEOs and their clients have been asking if they should put keywords in their URLs in order to improve visibility

Publishers' mobile blindspot
www.onemanandhisblog.com

Less than half of the websites of popular UK print publications are optimised for mobile. Why is this taking so long?

Tech is on the wrong side of the paper wall
www.onemanandhisblog.com

Getting the role of the tech team right in a publisher is a pre-requisite for building compelling products.

Why most marketing campaigns fail and how yours can succeed
www.webanalyticsworld.net

Marketing campaigns fail mainly because they are executed without any well defined strategies.

Google Tests Restaurant Menus in "Card" Results
searchenginewatch.com

The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its da

Why are you so obsessed with this Semantic Web thing
kerfors.blogspot.com

A lot of nice buzz today in sociala media when Tim Berners-Lee discusses the future of the web in the March issue of Wired UK. The web turns

Powered by EA Customer Service Free Games Free Games Top 5 Free ...
free.origin.com

Dawngate is a new MOBA, built from the ground up to look and feel familiar while offering a whole new way to experience MOBA gameplay. Dawng

Powered by EA Customer Service Free Games Free Games Top 5 Free ...
free.origin.com

A Galaxy of Possibilities Awaits You! Star Wars™: The Old Republic™ is the only massively-multiplayer online game with a Free-to-Play option

Greenpeace-commissioned report slams plans to develop world's largest co...
www.mining.com

"The project's economics don't stack up," authors from the Institute for Energy Economics and Financial Analysis wrote.

What Does The Hummingbird Say?
www.blindfiveyearold.com

What exactly is Google's new Hummingbird update? Here's my breakdown from entities to topic modeling to deep learning to quantum computing a

Laura Lippay's website
www.lauralippay.com

who is laura lippay (?) Clifton Strengths: 1. Futuristic, 2. Includer, 3. Competition, 4. Woo, 5. Positivity. Laura Lippay.