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Aaron Bradley
Works at Electronic Arts
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While I'm sure the talk on Ontotext's RDF DBaaS from +Marin Dimitrov will be fascinating (and I'm not being facetious), the shout-out for this Community is the second talk on Knowledge Based-Trust (KBT).

"... followed up by Jörg Unbehauen's report on Google's effort on using factual correctness as a ranking factor."

No, I have no details about the Colloquium, how you can attend it, or whether it will be accessible at the time or after via the web. :)  If anyone from +AKSW Group Leipzig reads this perhaps they can comment, or update their post with that information.

#knowledgebasedtrust   #kbt  
This colloquium features two talks. First the Self-Service Semantic Suite (S4) platform is presented by Marin Dimitrov (Ontotext), followed up by Jörg Unbehauens report on Googles effort on using factual correctness as a ranking factor.
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Sounds interesting. I'm guessing that th Knowledge-based Trust presentation won't be streamed live, so hopefully it will be recorded on video and released later or transcripts and a slide presentation might be shared with us.
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Aaron Bradley
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Structured data markup  - 
 
"... contextually relevant and personalized article recommendations"

Introducing Matched content: a new way to help your visitors discover content on your site
http://bit.ly/1bmkSLs

When I saw the newly-announced "Matched content feature" in AdSense, I thought a recommender system might benefit from the use of structured data, and it didn't take me long to verify this.

A little odd in this day and age that Google should first call out Open Graph, and only point to schema.org tangentially via the (of all things) Google+ Snippet Platform Page, especially given the prior mention of in-depth articles (for which Google unequivocally and exclusively suggests "schema.org Article markup") ... but it all helps, eh? :)

#adsense   #structureddata   #opengraph   #schemaorg  
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Aaron Bradley
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schema.org  - 
 
Is http://schema.org preferred over https://schema.org? Is https://schema.org wrong?

My message to the schema.org mailing list copied and pasted verbatim below.

My apologies to those who have, as a result, seen this twice, but I received no response there and wanted to reach out to others for input on this important issue.

Well, an "important issue" if https://schema.org is wrong yet webmasters think it's prefererred - rather less important if either protocol works as well, but still nice to have clarity.

I'll just add for any non-SEOs reading this that SEO best practices for URL and website canonicalization are straightforward, well-accepted, and well understood:
- Pick the www or non-www form of a domain you want to use, and 301 redirect the non-preferred form to the preferred form
- Pick the http:// or https:// as the protocol you want to use, and 301 redirect the non-preferred form to the preferred form

==========

To use Thing as an example, both http://schema.org/Thing and https://schema.org/Thing return a 200 response header.

Is http:// preferred though, and his https:// actually incorrect?

The Meusel and Heiko paper on fixing schema.org errors [1] buckets use of "the https protocol" under common errors.  And a cogent Stack Exchange answer [2] says that one should using http, saying "Typically, user agents wouldn’t dereference these URIs."

So, sponsors/ontologists, what's the official story? :)

This keeps coming up because for many months now Google has been encouraging webmasters to use https:// for their sites [4].  Because Google has tied this explicitly to improved search engine rankings, the audience most likely to consume and act on this information - search marketers - is the same group most likely driving schema.org implementation on their site.  And though it's conflating web page consumption with deferencing of URIs, nonetheless webmasters have been observed using https://schema.org and justifying doing so because of this Google initiative.

If https is incorrect, then there are thing that can be done to mitigate against its use:

- State that preference or requirement for http:// in the documentation.

- Add a rel="canonical" statement to each schema.org page where the href value uses the http:// form of the URL.  Not only would that send a clear message to any human examining the canonical, but send a message ("a strong hint" in the words of Google) to the search engines not to index the https:// form, and so they wouldn't be as likely to surface in search results (there are currently 1,890 https://schema.org URLs in Google, 31,000 in Bing).

- Tangentially, use of a canonical would also stop the propagation of www.schema.org URLs (currently just one www page indexed in Google, but 31,800 in Bing).

- 301 direct https://schema.org/* to http://schema.org/* - essentially resolving all technical issues with one stroke.  Note that an open GitHub issue [3] proposes redirecting www.schema.org/* to schema.org/* but doesn't wrap a secure to non-secure redirect in this, and would actually redirect "https://www.schema.org/Person to https://schema.org/Person".

[1] Robert Meusel and Heiko Paulheim, Heuristics for Fixing Common Errors in Deployed schema.org Microdata
http://bit.ly/1MZdEhO

[2] https - Secure and non-secure Schema.org Markup?
http://bit.ly/1HE4ZwH

[3] CODE: redirect http://www.schema.org/Person to http://schema.org/Person · Issue #4 · schemaorg/schemaorg
https://github.com/schemaorg/schemaorg/issues/4

[4] Official Google Webmaster Central Blog: HTTPS as a ranking signal
http://googlewebmastercentral.blogspot.ca/2014/08/https-as-ranking-signal.html
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Ye-es...
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Aaron Bradley

▸ Structuring & modeling  - 
 
Smarter Content on a Web of Machines

Just finished watching this presentation from +Jay Myers on the Content Wrangler show hosted by +Scott Abel and I can't recommend it enough - especially for those that are new the world of semantic ("data-rich") publishing.

https://www.brighttalk.com/webcast/9273/150681
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3 comments
 
I mention this +Aaron Bradley because of number of members of this community are deeply versed in the world of XML Schema validation.  That world can be less forgiving, and can yield more consistent output, especially when values are reused.  
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Aaron Bradley

Shared publicly  - 
 
So true +Wil Reynolds ... and so sad!

"Oh, my God. If you aren’t figuring out a way to get really savvy college students or graduates, into your company early you’re never going to be able to hire enough of the high-level people you need. There’s just not enough people with great SEO skills out there."

"I’m watching people swap from this company to that company. I’m watching how little time SEOs are spending in their jobs."

"By the time you train them and get them to understand your processes, they have one foot out the door because recruiters are calling like freaking crazy. If you don’t build your pipeline at the early stages, and find an SEO when you need an SEO — you’re screwed."

[...]

"You want to go and hire five, six in-house marketers with SEO skills over the next year? Calculate the opportunity cost of the fact you’re only going to get one or two of them. And by the time you get the fifth one, the first two are already out the door. It’s so hard to get talent in this space."
We ask Wil Reynolds of Seer Interactive about what SEO skills he looks for when hiring an SEO or marketer. Read his insights on what makes a great SEO.
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3 comments
 
+Aaron Bradley yeah I don't mean age at all, discrimination, I mean old in the industry vs new in the industry.  Thank you for giving benefit of the doubt.  I'm not saying tenured SEOs don't keep up with the times, I am shocked at how many reach for the old easy tactics of yesteryear and haven't pivoted.  

Funny traditional seo bores me too, sorry for the use of words +Brian Garnick I could se how that could be interpreted that way.
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While you should already be reading everything +Bill Slawski writes about search engine patent, IMO this one falls into a special "must read" category for those interested in how Google identifies and qualifies entities represented in web resources - both things being central to Google's semantic search capabilities.

Tangentially - along the lines of the concise and helpful definition of schema.org provided by +Richard Wallis yesterday (http://bit.ly/1HbLew5) - the opening paragraphs are pretty useful if you're explain to others (or grasp yourself) what exactly an "entity" is, and why they're useful.

It's also a useful reference when thinking of the proposed schema.org mainEntity property (http://sdo-gozer.appspot.com/mainEntity - h/t +Jarno van Driel), which is used to indicate "the primary entity described in some page or other CreativeWork."

"An Entity is a specifically named person, place, or thing (including ideas and objects) that could be connected to other entities based upon relationships between them. Some pages may make certain Entities to be the main Subject of a page, while other may include additional information about entities that are related in some manner to those first entities. When some entities appear on pages, they may be presented in an ambiguous manner that doesn’t make them the main topic for the page they appear upon."

"Entities are said to exist in a graph that connects them to other entities based upon relationships between them. For instance, Google and Bing are both Search Engines, both internet domains, both employers of many search engineers, and have CEOs, Vice Presidents, Marketing staff, headquarters, data centers, Web indexes. There are a lot of related entities that might show up on Web pages about both."

#entities   #google   #semanticserach   #mainentity  
A Google patent explores how the search engine may identify Important entities related to resources on the Web, and use that knowledge to display additional content to searchers.
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Thanks +Bill Slawski.  Think I'd seen both papers, but I think I had mostly the second in mind - which, digging a bit deeper, seems to suggest that for table extractions entities can be identified not just for tables as whole (as per Wikipedia infoboxes) but even for individual table rows.

+Jarno van Driel Yes, that'd definitely extend the potential of structured snippets!
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*"This graph ... is pivoted on content within the image rather than URLs"

Lots going on in this massive post from Bing on their Image Graph.  Their Image Graph work includes:
- Deduplication
- Clustering of images based on content (the Image Graph itself)
- Enhancing the Graph with human annotations
- Using terms to identify the key concept in an image - the Best Representative Query (BRQ)
- Returning the most useful caption for an image

Really interesting work here that's resulted in some impressive image search capabilities - well worth a read.

#bing   #imagegraph   #imagesearch   #semanticsearch   #graphs  

URL:
http://blogs.bing.com/search-quality-insights/2015/04/22/the-image-graph-powering-the-next-generation-of-bing-image-search/
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Bing is on the verge. It needs some time until they get everything working well I assume.
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Aaron Bradley

Shared publicly  - 
 
Ha - I think Google would be more than happy to "disclose to users the 'general principles of ranking.'"
Not waiting for the European Commission's Statement of Objections (antitrust charges) to run its course, France is taking action to regulate Google's searc
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This is quite the mess to sort out. I don't know if there is precedent for demanding disclosure of (valuable) proprietary information. I can't imagine a scenario where any company would do that.

Maybe in medical tech where it's more directly related to lives? But nothing I've heard of.
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Shared publicly  - 
 
Of Google, The New York Times Now Thinks

The public editor of the Times, Margaret Sullivan, reflects today on the evolution of headline writing at The Grey Lady.

Hey, Google! Check Out This Column on Headlines
http://nyti.ms/1GdAw9G

This comes nine years after - almost to the day - after the Times' Steve Lohr wrote his iconic article on writing headlines in the era of SEO.

This Boring Headline Is Written for Google
http://nyti.ms/1K01srO

The NYT seems to have found its peace with (at least this aspect of) digital transformation.  Says Sullivan:

These days, if headlines sometimes read less like haiku and more like jumbles of keywords, so that articles are easier to find, that’s just practical necessity.

“We want readers,” Mr. LaForge said, “and we’re not going to apologize for that.” He’s right.

cc: +Matthew Brown +Marshall Simmonds 
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An interesting article from +Michael Quoc.

Anyone involved in structuring content for machine consumption will be familiar with things like Twitter Cards and Google Now cards, but in my experience that's still a small sub-class of Internet marketers (I continue to be shocked on a regular basis by the number of people active in social media marketing who still haven't heard of Twitter Cards).

Quoc's post helps draw attention to the importance of cards, and their likely ascendancy in the future - and I think they will continue to be important in the future.

For what it's worth (and for the elucidation of anyone jumping to the "Add a comment" without first reading the post) the way the title is framed isn't indicative of the place of URLs in the world of cards.

That is to say, Quoc is suggesting that it's cards humans will be sharing in the future, not URLs.  The underlying card technology - and especially the technology for semantic cards - of course relies on URIs.  Spinning the well-known "turtle" quip used to illustrate infinite regress, "it's URIs all the way down." :)

#cards   #structureddata   #sharing  
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I'm skeptical that universal plug-n-use cards will emerge.  It seems all the app platforms want to the the default app accessing data from elsewhere to use in their app.  If you are an airline, do you want your customers to stop using your app, and rely on Facebook or Google instead?  Will brands want to host another brand's card within their app?  And so far, brands have been creating cards to enable previews of their content, with the expectation that the preview will result in visits to their content.  There may be modest movement away from that (e.g, the New York Times publishing directly to Facebook to get an incremental boost in reach) but this hasn't involved releasing control over core services for core segments to another party.  
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Aaron Bradley

Shared publicly  - 
 
 
While you should already be reading everything +Bill Slawski writes about search engine patent, IMO this one falls into a special "must read" category for those interested in how Google identifies and qualifies entities represented in web resources - both things being central to Google's semantic search capabilities.

Tangentially - along the lines of the concise and helpful definition of schema.org provided by +Richard Wallis yesterday (http://bit.ly/1HbLew5) - the opening paragraphs are pretty useful if you're explain to others (or grasp yourself) what exactly an "entity" is, and why they're useful.

It's also a useful reference when thinking of the proposed schema.org mainEntity property (http://sdo-gozer.appspot.com/mainEntity - h/t +Jarno van Driel), which is used to indicate "the primary entity described in some page or other CreativeWork."

"An Entity is a specifically named person, place, or thing (including ideas and objects) that could be connected to other entities based upon relationships between them. Some pages may make certain Entities to be the main Subject of a page, while other may include additional information about entities that are related in some manner to those first entities. When some entities appear on pages, they may be presented in an ambiguous manner that doesn’t make them the main topic for the page they appear upon."

"Entities are said to exist in a graph that connects them to other entities based upon relationships between them. For instance, Google and Bing are both Search Engines, both internet domains, both employers of many search engineers, and have CEOs, Vice Presidents, Marketing staff, headquarters, data centers, Web indexes. There are a lot of related entities that might show up on Web pages about both."

#entities   #google   #semanticserach   #mainentity  
A Google patent explores how the search engine may identify Important entities related to resources on the Web, and use that knowledge to display additional content to searchers.
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"... some potential mobile search interface changes at Bing"

Some potential changes indeed.  In this article +Bill Slawski provides details about the "Semantic zoom for related content" patent recently granted to Bing.

This isn't theoretical; you can find developer implementation on semantic zoom here:
https://msdn.microsoft.com/en-us/library/windows/apps/hh465438.aspx

As per a highlighted quote from the patent in Bill's post, here's a concise explanation of how semantic zoom works:

"Responsive to a semantic zoom operation (e.g., a touch gesture), the search interface may be transitioned from the main search engine results view to a related content view comprising related content that corresponds to the query and/or a (e.g., supplemental) search result for the query. In this way, the user may explore supplemental content, such as query suggestions, images, entity descriptions/profiles, videos, and/or other content, that may be related to a query submitted by the user."

I've still a lot more digging to do before I can meaningfully comment on the syntax required, and what the role of external vocabularies may be in declaring entities for semantic zoom.  I invite anyone that's done that digging to comment, or give us the skinny in another post. :)

H/T to +Michael Andrews, who talked about this his Content Strategy Community.

#bing   #semanticzoom  
There has been a lot of buzz in the SEO community about Google releasing an update that might cause sites that aren’t mobile friendly to not rank well against sites that are. You can test your site with Google’s Mobile Friendly Test Page. Another way you can tell if Google thinks your site is mobile …
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Thank you +Michael Andrews - It's good to know a little more about the history of the approach. Presently, Bing offers a link to a "desktop view" in their set of footer links on pages that you can use on your mobile device. While that offers a richer set of search results, it doesn't seem to offer the wider range of possibilities that the Microsoft patent describes.  Bing does seem to be offering more and more interesting visual scenes in search result as part of the user Interface they offer, and has grown in that direction at a rate that makes Google look a little slow in comparison.
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aaranged
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Search and internet marketer, semantic web stringer
Introduction
I'm an Internet marketing guy with a strong specialization in organic search engine optimization (SEO) for enterprise-level websites.  I also work a lot on conversion optimization, web testing and other aspects of ecommerce.

I've long had an interest in classification that has extended in the computer age to meta data and the semantic web - but I definitely wouldn't consider myself a geek (I don't have good enough math skills for that).

For my sins, I also increasingly find myself working on information architecture, user experience and website analytics.

As if that's not enough, I'm an avid observer (and sometimes participant) of the discussion surrounding digital journalism, and the struggles of traditional news media organizations as they try to adopt to 21st century realities.  (I'm also very keen on news optimization/SEO for Google News.)

I write on various topics related to Internet marketing on my own blog, as a now-occasional columnist at Search Engine Land and other places around the web.  I'm also a prolific tweeter.

Interested in search and the semantic web?  This Google+ Community (which I run) is definitely the place for you:

If you're on Twitter, I also recommend following this list (which I curate):

  • Semantic Web
    600+ semantic web people and organizations on Twitter
You can also find me posting on these Google+ Pages:
Work
Occupation
Internet Marketer
Employment
  • Electronic Arts
    SEO and DPO Analyst, 2014 - present
    Heading up search engine and digital presence optimization efforts for more than a dozen EA domains, including www.ea.com and www.easports.com.
  • Airshock
    Digital Marketing Consultant, 2013 - 2014
    Independent digital marketing consultant specializing in improving the visibility and performance of websites in the search engines through the application of semantic web technologies.
  • InfoMine.com
    Internet Marketing Manager, 2011 - 2013
  • Airshock
    SEO Consultant, 2010 - 2012
  • Suite101.com
    Director of SEO, 2009 - 2010
  • Ice.com
    SEO Manager, 2008 - 2009
  • Fivermedia.com
    Search Engine Marketing Manager, 2008 - 2008
  • Riptown.com Media
    Senior SEO, 2006 - 2008
  • Riptown.com Media
    SEO Specialist, 2005 - 2006
  • InfoMine.com
    Senior Web Designer, 2003 - 2005
  • Self-Employed
    Independent Web Designer, 2000 - 2002
  • Canadian Forces College
    Web Designer/Administrator, 1995 - 1999
  • Canadian Forces College
    Library Technician, 1988 - 1995
Places
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Currently
Vancouver
Previously
Montreal, Quebec - Toronto, Ontario - Banff, Alberta - Edmonton, Alberta
Aaron Bradley's +1's are the things they like, agree with, or want to recommend.
... something borrowed, something blue
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The chinese character 名 (name) which we have seen in the previous post as the mother of all things, has an interesting origin. It's composed

SEMpdx SearchFest 2015 Mini-Interview: Aaron Bradley | SEMpdx
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Should You Put Keywords in the URL? (An Age Old Question)
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Less than half of the websites of popular UK print publications are optimised for mobile. Why is this taking so long?

Tech is on the wrong side of the paper wall
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Getting the role of the tech team right in a publisher is a pre-requisite for building compelling products.

Why most marketing campaigns fail and how yours can succeed
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Marketing campaigns fail mainly because they are executed without any well defined strategies.

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The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its da

Why are you so obsessed with this Semantic Web thing
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A lot of nice buzz today in sociala media when Tim Berners-Lee discusses the future of the web in the March issue of Wired UK. The web turns

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What exactly is Google's new Hummingbird update? Here's my breakdown from entities to topic modeling to deep learning to quantum computing a

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who is laura lippay (?) Clifton Strengths: 1. Futuristic, 2. Includer, 3. Competition, 4. Woo, 5. Positivity. Laura Lippay.

Coke ad insists Aspartame is A-OK
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Via Scribd There it is. I'll quote the body copy in full: For over 127 years, people have been coming together over Coca-Cola products to re

How Google May Substitute Query Terms with Co-Occurrence
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But I’m a substitute for another guy I look pretty tall but my heels are high The simple things you see are all complicated I look pretty yo

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There's a price to pay for being a paywalled business.