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Alpha Aromatics
We strive to exceed your expectations with a range of expertise, unique product offerings and value-added services.
We strive to exceed your expectations with a range of expertise, unique product offerings and value-added services.
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Alpha Aromatics® Inc. has announced that Chief Perfumer Roger Howell has been named vice president of operations within the company. “It is with great pleasure that we recognize Roger’s strong leadership and expertise in the fragrance industry,” said Arnold Zlotnik, president, Alpha Aromatics® Inc. “Roger continues to help our organization to grow with his dedication and extensive knowledge of the fragrance industry". Howell has more than 30 years of experience in fragrance manufacturing, and in his new role, he will lead the development and expansion of Alpha Aromatics® Inc..
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Meet our vice president and chief perfumer Mr. Roger Howell. He brings over 25 years of fragrance creating experience to Alpha, and is ready to help with your next project.
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Get samples of our current fragrance trends today!
Sample Request
Sample Request
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Fragrance Trends from Alpha Aromatics®
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Wishing you and yours a safe and happy 4th of July!
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Aroma Images
Aroma Images
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Scent Branding & Marketing With Ambient Fragrances



Power of the Sense of Smell

"75 percent of all the emotions we generate every day are due to what we smell—not see," writes Martin Lindstrom, author of Brand Sense; Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound. However, he goes on to say that 83 percent of all commercial communication we are exposed to every day is designed to appeal to just our eyes.

Scent branding or sensory branding adds an additional "touch point" to visual and auditory methods of engaging consumers. Scent marketing is used to communicate and reinforce brands, enhance indoor environments and to set a desired mood.

Our AromaImage™ division accomplishes this for you by diffusing custom created fragrances throughout large areas to incorporate aromas into marketing and branding.
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atural, Organic and Sustainable Fragrances

Certified Organic Fragrances

Absolutely pure, all natural fragrances created with the highest quality essential oils. The Alpha Organics™ manufacturing process is certified by the leading accrediting body. Buy with complete confidence for your next natural, organic or "green" fragranced product application.
natural fragrances
Natural Without Compromise

Find the perfect match for your hair, skin or body care application with an organically sensual fragrance. Work with our organic fragrance artists to establish your brand identity in scented products of every type.

natural & organic fragrances

Designed for natural, organic and luxury products, Alpha Aromatics® 100% organic fragrances offer an alternative approach to a wide variety of scented product applications including personal care, beauty and cosmetic products. Alpha Aromatics® organic fragrances are created from a fragrance palette that includes contemporary 'green' notes, such as fruit, citrus and herbs, as well as traditional spices, florals and woods. The natural and organic products market is one of the fastest growing consumer market sectors.
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From our family to yours...
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Technology

Our 80,000 sq. ft. facility houses a team of experts and is equipped with the latest in gas chromatography, mass spectrometry, head space analysis, distillation, extraction and quality control technology. This enables us to:

• Capture the essence and character of natural products.

• Ensure compatibility of fragrances with various bases.

• Observe stability and consistency of fragrances across a wide range of matrices.

• Conduct ongoing evaluation of raw materials to ensure quality, consistency and safety.
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