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Nadeem Rafael Malik
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Want to keep tabs on when your site goes down? There's a script for that. via +Lifehacker

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This this this this! Besides, I love it when Simon eats crow.

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(Sun09) When to raise your hand in class, a real-world flowchart:

http://thedoghousediaries.com/3479

Yes, it's too small to read this graphic. Click on the link above.
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Why Videos Go Viral
A TED Talk (7:02)

+Kevin Allocca is +YouTube's "Trends" Manager and actually makes a living watching +YouTube videos (like those by +Chris Pirillo, +matthew rappaport, +Lamarr Wilson and +Jen Siochain). What a job, right? Well, there's more to it than that.

In this short talk, +Kevin Allocca talks about the three things makes a video viral:

- Tastemakers
- Communities of Participation
- Unexpectedness

You'll get a peak at the Yosemitebear Mountain Giant Double Rainbow 1-8-10 video and find out who tweeted about the video which made it go viral. Hungrybear supplied the content, but it took a tastemaker to launch it into the mainstream.

The same was true with Rebecca Black - Friday - Official Music Video which didn't find its success until certain people shared it with their community and started offering their commentary.

Moral of the story?

Just by sharing content and giving your commentary, you can help launch it into the mainstream and help it become a "culture moment." Content creators need to embrace the tastemakers and commentators as they are the key to discovering and unleashing the potential of their content. But, at the same time, the tastemakers, like +Robert Scoble, +Mike Elgan, +Guy Kawasaki, +Vic Gundotra, +Tom Anderson rely on original content creators to give them something to share and help start a "cultural moment."

Regardless if you are a content creator, a tastemaker, or simply a content consumer, we all rely on each other to complete the equation.

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Posted by +Gabriel Vasile on behalf of the +Creative Web Design page:

B2B SOCIAL MEDIA TACTICS - [INFOGRAPHIC]

Twitter beats Facebook, LinkedIn, blogging and YouTube as the social network for business to business (B2B) marketers, but it’s LinkedIn that generates the most leads, says a new study.

Pardot's survey revealed some interesting trends regarding online etiquette and the comparative usefulness of different social media channels.

Read more: http://blog.pardot.com/2011/11/infographic-social-media-tactics-in-b2b-marketing/

Other useful posts: #gvgpUsful
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Social Media Tactics (4 photos)
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The BMW 1 Series M Coupé versus concrete walls.

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Good and bad here, as a business it's necessary to try to automate many of your processes and make things more efficient, so tools are great. But as a social brand it's important to bring the human side of your business to the table as well. So use tools where necessary, but don't forget to check in and say "hello" yourself. You cannot outsource or automate the real you, which is what people love and gravitate towards.
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