Why Videos Go ViralA TED Talk
's "Trends" Manager and actually makes a living watching +YouTube
videos (like those by +Chris Pirillo
, +matthew rappaport
, +Lamarr Wilson
and +Jen Siochain
). What a job, right? Well, there's more to it than that.
In this short talk, +Kevin Allocca
talks about the three things makes a video viral: - Tastemakers - Communities of Participation - Unexpectedness
You'll get a peak at the Yosemitebear Mountain Giant Double Rainbow 1-8-10
video and find out who
tweeted about the video which made it go viral
. Hungrybear supplied the content, but it took a tastemaker
to launch it into the mainstream.
The same was true with Rebecca Black - Friday - Official Music Video
which didn't find its success until certain people shared it
with their community and started offering their commentary.Moral of the story?
Just by sharing content and giving your commentary, you can help launch it into the mainstream and help it become a "culture moment." Content creators need to embrace the tastemakers and commentators as they are the key to discovering and unleashing the potential of their content. But, at the same time, the tastemakers, like +Robert Scoble
, +Mike Elgan
, +Guy Kawasaki
, +Vic Gundotra
, +Tom Anderson
rely on original content creators to give them something to share and help start a "cultural moment."
Regardless if you are a content creator, a tastemaker, or simply a content consumer, we all rely on each other to complete the equation.