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(for reference, my mom is a breast cancer survivor). I care about these things, and think it to be horrendously weird when cisgender men go posting pictures using breast cancer as an excuse.
Christa Laser originally shared:
 
Share if you oppose "Booberday," the G+ meme of sharing photographs of cleavage.

It's demeaning, and it is precisely the gateway to harassment that drives women away from online communities. We have a responsibility as early adopters to create a respectful, caring community where everyone feels welcome. If it is acceptable in a community to post a photograph of cleavage, it becomes okay to comment on it with sexual jokes, then to comment on a photograph of a woman in the G+ community with a sexual joke, and then with sexual comments that are not jokes. If left unchecked, an online community that tolerates harassment against women can become dangerous for women, professionally and physically: http://www.guardian.co.uk/world/2007/apr/06/gender.blogging.

When I commented on +Robert Scoble's post disagreeing with his participation, there were two primary reponses: (1) telling me to relax because it was just a single post of a woman who consented and (2) explaining that the purpose is breast cancer awareness. I normally wouldn't get upset about a single poster, but when my stream went from a thoughtful, respectful community to 2/3 animated gifs of breasts, I think I have reason to warn people: this isolates women and will cause them to leave. And this is not about breast cancer awareness, this is an excuse to share photographs of breasts without being derided as a pervert; if there ever was a component related to breast cancer awareness, that was lost the moment that the photographs were directed to excitement, rather than to the collection of research dollars (immediately?).

+Robert Scoble, I expected more from a public figure than to join in with a concept that degrades the quality of this budding community. You have one of the highest follower counts here, so what you endorse can dramatically shift the nature of the community. As a result of your post, thousands of additional people will join in this meme next week. That participation will harm women.

Please reshare.
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Bridget Spitznagel's profile photoLiz Fong-Jones's profile photoGretchen S.'s profile photoJon Pincus's profile photo
10 comments
 
I found the 'knit a prosthetic boobie' campaign to be much more to the point.
 
+Randall Munroe hand't really thought about it that way before. I mean, I know how breast cancer treatment works and have seen the aftereffects. I just didn't really think about those sorts of comments in that light. Chalk it up to white male privilege I guess =/

+Gretchen S. That's pretty cool. I didn't know things like that existed =)
 
An excellent post, Liz, thanks.
 
I was blissfully unaware of "booberday" ... presumably I've only circled the sorts of cisgender men that agree with me that this sounds Misguided At Best.
 
Like +Bridget Spitznagel I've only seen it referenced (rather than implemented) on my G+ stream. I'm quite pleased to find eloquent posts (and reshares of eloquent posts) about why it's a bad idea instead.
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