Hey all. We've noticed this evening, while covering the latest aftershock in Japan, a somewhat negative side effect of breaking news on Tumblr, and we wanted to get your thoughts on it.
• What the problem is: Tumblr has a reblogging feature that gives it its strength, spreads material, and ultimately it makes the service what it is. However, it has a negative side effect which is very important to note. If, say, a story updates dynamically, as the Japan earthquake did, there's no way to tell people reblogging reblogs, hey, this wasn't as bad as it could've been.
• What we might do: One thing that the blog has done on Tumblr since its original move there is have a short template at the bottom of each post which links to the original post and includes a quick follow link. It doesn't show up on the site itself, but it shows up in the Tumblr Dashboard and on reblogs. One suggestion we're considering: We might update our templates so that they link to key tags, as a way to continue reading related topics to a story, so if you haven't been following the situation in Wisconsin, our reblogged post will have a link back to our coverage in Wisconsin, so if you're checking in a few weeks later, you'll find it.
• Any other ideas? We think that giving people the best information possible, even as the news updates dynamically, is important, and if you guys have any suggestions to help us on our mission, we're all ears. Let us know what you think.
- Ernie @ SFB