It's built a clubby atmosphere of passionate users whose major motivation for being active is:
1. Build their online reputation
2. Promote themselves or their company
3. Gather more followers than the last social media site they joined
My fear with G+ is that unless it attracts the mainstream users --- think family members --- then it will remain mostly a techie niche site.
So far I'm not seeing mainstream people join (the number of PR and social media wannabees joining does not indicate the health of any social media site that is aimed at the masses).
I've got some infuriating dust specks showing up which the auto cleaner isn't fixing.
- University of LincolnAdvertising, 2000 - 2004
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