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José Erigleidson da Silva
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Apple just created, and killed, a generation of AR businesses

Either from the original designs (all done in 3D now anyway) or scanned afterwards. Most catalog shots and online images are snapshots of what is technically, at the least, a 360 degree model of an object. This means that there is a big pent up demand and a reservoir of available material to populate AR worlds. Thousands, hundreds of thousands — probably millions of 3D models of real stuff. And, we’ve now removed what was the biggest technical hurdle by divorcing the ‘room model’ from the ‘object model’. Apple democratized AR to the tune of hundreds of millions of available portals — but it also did it to the tune of billions of points of interest. Every physical ‘node’ of the world is now a potential layering aspect for AR. This is just a curiosity when it comes to individual experiences, but the potential is ridiculous when you start thinking about it in a persistent way. So, if everyone can do it then the value is diminished, right? Not really. This should just allow designers and developers to move up the stack. Now, they’re no longer burdened with adapting an existing AR system to their needs or (shudder) manufacturing them from scratch. The focus can be purely on big idea thinking about how to apply AR, the experience of doing so, and how best to conjoin it with other systems like voice, mapping and photography. Apple just built the AR industry’s shovel. Now all you have to do is decide where to dig. The initial wave of AR stuff will be right along the lines of what I discussed above. Furniture placed in the real world to see how it looks; filter; fun tricks; games. After that, we’re going to see some really insane stuff as people see what it means to have 350 million connected AR portals that could open onto the same augmented world.

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‪5 ways to use iWorks shapes in education.‬
‪@AppleEDU @Apple #edtech #edu #education‬
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¿Quieres aplicar la técnica #Stopmotion en tus clases? El kit HUE Estudio de Animación te proporciona todos los elementos necesarios para su puesta en marcha. Eugenia Romero, docente de audición y lenguaje, nos cuenta su #experiencia.

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