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Mark Briggs
Attended Gonzaga University
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Mark Briggs

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Looking forward to leading this discussion / webinar tomorrow at Poynter Institute. Would love to have you join us.
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Mark Briggs

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I haven't watched this yet but I'm sure it's "must-see TV" for those of us news transformation geeks.
Jeff Jarvis originally shared:
 
At CUNY's Tow-Knight Center for Entrepreneurial Journalism, we invited John Paton, CEO of Digital First Media, Journal Register, and Media News, and Justin Smith, CEO of Atlantic Media, to answer questions about how they are executing their digital first strategies. I interviewed them, digging down into revenue, costs, transition for staff, audience, and advertisers, and more.

The full video is on the other side of the link below.

Paton made it clear that digital first is a transitional strategy, not an end game. He said that at companies like Paid Content, he cannot ever imagine them having a digital first discussion because they obviously are already digital. But he has to transform his companies into digital companies. He talked about cost-cutting and efficiency; about how he is multiplying digital revenue; how he motivates sales people to sell digital; about digital journalism; and about the size of a digital company versus a print monopoly.

Smith -- who also launched The Week magazine in the U.S. with a unique and successful strategy -- came at many of these questions from the perspective a magazine that sells high value. So he is not only multiplying audience through digital. He is making Atlantic, more and more, into a digital marketing agency for his clients. On the one hand, he says, costs decline from paper to screen, but costs also increase as advertisers need and will pay for greater services. (I think we'll find that even down to the local level, media companies will have to act like agencies, helping advertisers execute their own digital strategies .... more on that another day.)

In a time when much of the rest of the newspaper and magazine industries are moaning and mourning about their fate, these two executives are building a new future. They are optimists, as are we at Tow-Knight. They have reason to be as they begin to find successes on this difficult path.
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Mark Briggs

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I'm due in NY for a work thing on Monday and decided to take my 17-year-old niece from Idaho. I thought it would be cool for her "senior trip" to see the big city, at a time in her life when she is trying to figure out what to study in college and starting to consider what to do with her life. I know I wish I had visited somewhere like this at that age (I was 28 on my first trip to NYC).

We arrive tomorrow and have a few days to look around. What, outside of the usual suspects, should we see?
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With our teenagers, it's tough to get them out from the hotel. But teenage girls? Take her down Fifth Avenue and tell her she won't be able to buy anything unless she works hard and gets a really good job. That's a motivator, at least for our girls. If you can get into one of the shows, Broadway or off-Broadway, that's another hit with teens (we've taken three of them to NYC). Also, show her the basics of the subway and let her take it by herself just once to get around. When my 17yo son went there, that was the highlight, believe it or not. Go figure teenagers. And Mark, my prayers are with you. :)
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Very cool.
Robert Quigley originally shared:
 
And THIS, my journalism friends, is why you ask for and value reader submissions. Reader shares pic of grandmother seeing her grandchildren easily thanks to Facetime in remembrance of Steve Jobs.
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muito simpatico ..
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Mark Briggs

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Complete with "Juvenile slide transition" and "Awesome clip art choice." How many of these have you suffered through?
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I'm going to show this at the morning news meeting tomorrow. I love starting the day by blowing the newsrooom's collective mind.
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There's a related Fast Company article on 'Future' visions of how people will interact with the digital...

http://www.fastcodesign.com/1665311/why-microsofts-vision-of-the-future-is-dead-on-arrival

I really like the Berg London example. Seems to have real world application.

But i think what strikes me most about the MS Office video is that there's no consistency or foundation to grasp onto. Usability is disregarded in favor of aesthetics. Which is ok for movies, but wouldn't survive in reality.
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Mark Briggs

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Great post by +Mike Davidson on Steve Jobs. A different take than what you've already read.
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Are Bose headphones worth a few hundred bucks? I need new headphones and I travel a fair amount so want something portable and, preferably, noise canceling. Anyone found something as good for less $$?
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I had Bose headphones but a piece of plastic broke which rendered them useless--even with duct tape in hand. Replaced with AblePlanet headphones for $100 less. Not bad. Take them for a test drive on your next trip.
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Have him in circles
2,433 people
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Director of Digital Media at King 5.
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Introduction
Recovering sports reporter with a passion for new forms of journalism, innovation, entrepreneurial pursuits and new media business development. 
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Author of Journalism 2.0 and Journalism Next. Fellow at Poynter. Co-founder Serra Media. @markbriggs
Education
  • Gonzaga University
    BA Journalism
  • University of North Carolina at Chapel Hill
    MA Journalism
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