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Mark Briggs
2,690 followers
2,690 followers
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Complete with "Juvenile slide transition" and "Awesome clip art choice." How many of these have you suffered through?

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I haven't watched this yet but I'm sure it's "must-see TV" for those of us news transformation geeks.
At CUNY's Tow-Knight Center for Entrepreneurial Journalism, we invited John Paton, CEO of Digital First Media, Journal Register, and Media News, and Justin Smith, CEO of Atlantic Media, to answer questions about how they are executing their digital first strategies. I interviewed them, digging down into revenue, costs, transition for staff, audience, and advertisers, and more.

The full video is on the other side of the link below.

Paton made it clear that digital first is a transitional strategy, not an end game. He said that at companies like Paid Content, he cannot ever imagine them having a digital first discussion because they obviously are already digital. But he has to transform his companies into digital companies. He talked about cost-cutting and efficiency; about how he is multiplying digital revenue; how he motivates sales people to sell digital; about digital journalism; and about the size of a digital company versus a print monopoly.

Smith -- who also launched The Week magazine in the U.S. with a unique and successful strategy -- came at many of these questions from the perspective a magazine that sells high value. So he is not only multiplying audience through digital. He is making Atlantic, more and more, into a digital marketing agency for his clients. On the one hand, he says, costs decline from paper to screen, but costs also increase as advertisers need and will pay for greater services. (I think we'll find that even down to the local level, media companies will have to act like agencies, helping advertisers execute their own digital strategies .... more on that another day.)

In a time when much of the rest of the newspaper and magazine industries are moaning and mourning about their fate, these two executives are building a new future. They are optimists, as are we at Tow-Knight. They have reason to be as they begin to find successes on this difficult path.

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I'm going to show this at the morning news meeting tomorrow. I love starting the day by blowing the newsrooom's collective mind.

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I'm due in NY for a work thing on Monday and decided to take my 17-year-old niece from Idaho. I thought it would be cool for her "senior trip" to see the big city, at a time in her life when she is trying to figure out what to study in college and starting to consider what to do with her life. I know I wish I had visited somewhere like this at that age (I was 28 on my first trip to NYC).

We arrive tomorrow and have a few days to look around. What, outside of the usual suspects, should we see?

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Great post by +Mike Davidson on Steve Jobs. A different take than what you've already read.

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Very cool.
And THIS, my journalism friends, is why you ask for and value reader submissions. Reader shares pic of grandmother seeing her grandchildren easily thanks to Facetime in remembrance of Steve Jobs.

Are Bose headphones worth a few hundred bucks? I need new headphones and I travel a fair amount so want something portable and, preferably, noise canceling. Anyone found something as good for less $$?

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