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Scott Clark
Works at BuzzMaven, Inc.
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Scott Clark

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Understanding User Behavior in a Multi-Device World

In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling you to view web and app data from the same reporting view. This will be rolling out to all accounts over the next week.

Analyze app and web data in the same reporting view
Any data you send to the same property appears in all of the reporting views, regardless of how you collected that data. This means that if you send data from the web or from a mobile app to one property, both data sets appear in your reports. 

If you want to isolate data from one source, like if you only want to see web data in your reports, you can set up a filter to customize what you see. You can also use other tools to isolate each data set, including customizations in standard reports, dashboards, custom reports, and secondary dimensions. 

Measure web apps
We’ve also added some new app-specific fields to the analytics.js JavaScript web collection library, including screen name, app name, app version, and exception tracking. These changes allow the JavaScript tracking code to take advantage of the app tracking framework, so you can more accurately collect data on your web apps.

How these changes affect you
This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics. 

The Visitors web metric and Active Users app metric are now unified under the same name, Users. And, Visits are now referred to as Sessions everywhere in all of Google Analytics. We’ll be making these changes starting today, and rolling them out incrementally over the next week. 

If you collect and send both web and app hits to one property in your Google Analytics account, all your hits will appear in all your reporting views starting today. If you want to keep your web and app data separate, you need to add a filter to your reporting views. 

If you don’t send web and app data to the same property in your account, your data stays the same. 

Everyone, however,  will see the unified metric, dimension, and segment names in their reports.  

Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data. 

Our developer site has more information on these changes:

Read the full list of dimension and metric names: http://goo.gl/zatfHK
App / Screen Tracking developer guide: http://goo.gl/PWxaW9
Exception Tracking developer guide: http://goo.gl/I9FQzH

Posted by +Nick Mihailovski, Product Manager
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Scott Clark

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Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last twelve months.” There were also behavioral data captured […]
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It's always a balance between attending and seeming rude, but after a certain number of years, you learn that they are time-sinks.
Do you want to, as the cliché says “take your business to the next level?” If you REALLY mean it then you may be doing a lot less “coffee meetings”. You know those meetings that people invite you to
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Consistently impressed by #adwords  email support for accidental ad disapprovals these days.  Kudos!   #ppc   #googleadwords  
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Have him in circles
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If you are about get a great deal on a domain name, please do check its history first.  This might be a tad hard to rank.   #seo   #penguin  
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Honored that +Rand Fishkin's +moz whiteboard friday was themed around my "SEO Slog" post from couple of weeks ago.  Big thanks to +Rhea Drysdale +Ian Lurie +Adam Audette +Scott Hendison +Brian Carter +Dustin Woodard for helping me with the post.
 
New Whiteboard Friday on the "SEO Slog"

http://bit.ly/1gJGsKF <---- based on a post by +Scott Clark that discusses the challenges of expectations vs. reality in what SEO can deliver (and when).
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Slick shopping interface for flash drives - creative inspiration for e-Commerce.
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Have him in circles
804 people
Scott Clark's profile photo
Travis Yeager's profile photo
Work
Occupation
Search Marketing, SEO, UX Design, Consulting, Google Adwords Optimization
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  • BuzzMaven, Inc.
    Owner, 1997 - present
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Senior SEO, Search Marketing Consultant and UX / UI Designer
Introduction
A Search Engine Marketing and and SEO consultant.  I specialize in Google Adwords Paid Search Optimization, Social Media Marketing, and User Interface Design Consulting.  I have worked in Ecommerce Site Optimization, Landing Page Development and Blogger Outreach Strategy.  Currently, I am helping a number of Franchises with their Google Places, Google SEO and Pay Per Click Strategy and Tactics.
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Great environment, excellent selection and friendly people.... highly recommended
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reviewed a month ago
Dave and crew have taken care of our trees ever since the 2003 Ice storm. Advice, treatments, trimming and removals have been done with professionalism. I am pleased to pay a slight premium over the "lowest bid" companies in Lexington in order to work with them. I am also impressed by their involvement in the Lexington green-ification efforts and various community interests/charities. Strongly recommended!
Public - 10 months ago
reviewed 10 months ago
Friendly, helpful. Great service on watches, jewelry without hassle and at reasonable cost. Blows away other jewelry stores in Lexington from my experience.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
5 reviews
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Tony's did a pre-purchase inspection on a used car for us and took it for a drive - spending 45 minutes of their time. They put it up on a lift, checked pressures, fluids and more. And wouldn't take a dime. A friendly smile from the whole staff. Don't let the modest shop fool you! It's the people that count! We hope not to need many repairs, but it's great to have a shop we can go to!
Public - 11 months ago
reviewed 11 months ago
Always friendly, they do a great job packing things. I've never had a bad experience there.
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