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GOOGLE'S MOBILE FIRST INDEXING IS ROLLING: ARE YOU PREPARED?

Google has finally announced, after a long period of experimentation and testing, that they have started migrating sites from desktop first to mobile first indexing. Google’s mobile first indexing will create and rank its search listings based on the…
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NOT ALL HEROES WEAR CAPES: INTRODUCING MONICA CHIN AND TRASH HERO BORNEO

Water and air, the two essential fluids on which all life depends, have become global garbage cans“ -Jaques Yves Cousteau, an oceanographer As chance would have it, some people cross our paths and influence us to become a part of a positive change. That’s…
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CONVERSION RATES OPTIMIZATION (CRO): HOW TO BOOST YOUR SITE'S CONVERSION

In one of our previously published articles, accompanied with a neat infographic, we explained conversion rates – what they are, how to calculate them and why they so important for the success of your site. Now, we would like to expand on that topic. This…
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THE NEXT STEP IN DIGITAL MARKETING EVOLUTION: RISE OF THE VOICE AI

Thinking about voice AI conveys the images of a ginny from the Aladdin’s lamp: it talks, it listens and it tries its best to fulfill our wishes. It may not be almighty, but with the proper approach, it could make our wishes come true – at least as far as…
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#PressforProgress International Women’s Day 2018: more power to female founders

To celebrate International Women’s Day on 8 March, we explored what means to be a female entrepreneur in a new business environment of ever-booming startup ventures. Despite the perception that gender gap is closing faster than ever – reality, supported…
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Am 06.02. ging die erste Phase der Google Dev Challenge zu Ende. Es war eine spannende Zeit mit vielen Eindrücken, spannenden Begegnungen und inspirierenden Menschen. Bei uns hatte keiner wirklich damit gerechnet, dass wir eine Chance haben, in den Pool…
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