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Justine Jordan
Works at Litmus | Email Marketing Testing & Analytics
Attended Indiana University-Purdue University Indianapolis
641 followers|13,395 views
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Justine Jordan

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I've always been impressed by LinkedIn's smart and creative use of triggered/data-driven emails. This one in particular caught my eye.
 
Did you know that 25% of people unsubscribe from emails because they find the content irrelevant? LinkedIn uses relevant content to capture their readers' attention - check out our latest inspiration post about one of LinkedIn's great emails! 
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I wish there were more of these, and more frequently. So. Much. Text. in their regular emails.
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Justine Jordan

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For those that ever wondered why emails sometimes break (no, it's not always crappy HTML support or a bad rendering engine). This infographic is for you.
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Had an excellent turnout and lots of great questions from my "Email + Mobile" webinar with +Chris Studabaker today! Slides are available for viewing at Slideshare, with a recording to come!
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Yes, webinar was great with you and Chris. Good job :)
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Justine Jordan

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Just published the latest and greatest client market share stats! Happy to share this beautiful infograph based on Litmus' Email Analytics aggregate data (over 1.5 billion opens!)


Some fun observations: a massive increase in mobile device opens (150% in the last six months alone!). A dip in webmail opens: almost 20%. Desktop remained steady with a slight decline of almost 2%. Was also surprised to see the relatively slow adoption of newer versions of Outlook.

Also took a look at browser preferences for webmail users. IE still takes the cake for Yahoo! and Hotmail users, but Gmail users are in a near 3-way tie led by Firefox and Chrome.
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Michael asked one of the things that I asked Jay about after your presentation at the Silverpop Summit. I'd like to see somebody be able to track if Outlook is only corporate domains or if people are using it for their regular accounts as well. Great Post!
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Justine Jordan

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I love the consistent and clear voice of the design community as they protest The Huffington Post asking for free icon design. The comments say it all...
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If you do a Twitter search for @HuffPostPolitics, it's already flooded, lol.
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Have her in circles
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Justine Jordan

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Need a new gig? Want to help make awesome tools that help email marketers? Litmus is looking for a UI designer, .NET developer and Ruby developer. Join our passionate and growing team!
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Justine Jordan

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What's the best way to code background colors for email?
The Best Way to Code Background Colors for HTML Email. Ever get so frustrated with coding HTML email that you start seeing red? In the past couple weeks we've heard from a handful of red-eyed user...
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Justine Jordan

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Shameless plug for a new blog post. This couldn't have been possible without the thought leadership of others in the email community. I'm looking at you, +Anna Yeaman +Chris Studabaker
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Love it
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Justine Jordan

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Let's get email back in the spotlight at SXSW 2012! Add comments, ask questions, elaborate on how awesome our speakers are, etc. Your interaction helps prove that these topics are worthwhile!

What's More Dead: Email or Startups Without It?
http://panelpicker.sxsw.com/ideas/view/9165

Do Constraints Help or Hurt Creativity?
http://panelpicker.sxsw.com/ideas/view/13727

Why Email Is For More Than Just Zombies
http://panelpicker.sxsw.com/ideas/view/11057

Solving Design Problems with Media Queries
http://panelpicker.sxsw.com/ideas/view/13248
The proposals below reflect the collaborative efforts of +Rory Carlyle +Josh Nason +Grey Garner +Sarah Hodges +Dean Shortland +Chris Studabaker +Kristina Huffman +Alex Williams +wacarra yeomans +noah kagan and many others...

Thank you for your support!
What's More Dead: Email or Startups Without It? Your vote, Yes No. Event, Interactive 2012. Format, Panel. Organizer, Justine Jordan – Litmus. Speakers. Grey Garner ‐ Emma, Inc. Sarah Hod...
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HTML5 video capability confirmed when using Hotmail in Chrome. Way cool!
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Finding myself using the same filters to place people into Circles as I do on other networks, although I realize this logic is flawed since the context doesn't apply. In other words, I haven't figured out my use case for G+.

For me, Facebook is personal, Twitter is business/networking/industry sharing, LinkedIn is for keeping track of people I've met or done business with. Where does G+ fit it?
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i can see G+ for business now that I can X-post from G+ to Twitter again. I'm still working out kinks with my circles, though.
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People
Have her in circles
641 people
elisa thomas's profile photo
Kristeen Hudson's profile photo
beckham mahmoud's profile photo
Sylvain Allie's profile photo
Nisma Ahmed's profile photo
john potts's profile photo
Brett Houle's profile photo
Jessica Martins's profile photo
Alchemy Worx's profile photo
Work
Occupation
Research, education, marketing, design
Employment
  • Litmus | Email Marketing Testing & Analytics
    Marketing Director, 2010 - present
  • ExactTarget
    Manager, Design Solutions, 2007 - 2010
Basic Information
Gender
Female
Story
Tagline
I work at Litmus and am pretty much obsessed with email marketing and design.
Education
  • Indiana University-Purdue University Indianapolis
    Visual Communication
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