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Justine Jordan
Works at Litmus | Email Marketing Testing & Analytics
Attended Indiana University-Purdue University Indianapolis
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Justine Jordan

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I've always been impressed by LinkedIn's smart and creative use of triggered/data-driven emails. This one in particular caught my eye.
 
Did you know that 25% of people unsubscribe from emails because they find the content irrelevant? LinkedIn uses relevant content to capture their readers' attention - check out our latest inspiration post about one of LinkedIn's great emails! 
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I wish there were more of these, and more frequently. So. Much. Text. in their regular emails.
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Justine Jordan

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For those that ever wondered why emails sometimes break (no, it's not always crappy HTML support or a bad rendering engine). This infographic is for you.
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Great info Justine!
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Justine Jordan

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Shameless plug for a new blog post. This couldn't have been possible without the thought leadership of others in the email community. I'm looking at you, +Anna Yeaman +Chris Studabaker
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Marla Jansen's profile photoRemy Bergsma's profile photoAnna Yeaman's profile photo
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Love it
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Justine Jordan

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Let's get email back in the spotlight at SXSW 2012! Add comments, ask questions, elaborate on how awesome our speakers are, etc. Your interaction helps prove that these topics are worthwhile!

What's More Dead: Email or Startups Without It?
http://panelpicker.sxsw.com/ideas/view/9165

Do Constraints Help or Hurt Creativity?
http://panelpicker.sxsw.com/ideas/view/13727

Why Email Is For More Than Just Zombies
http://panelpicker.sxsw.com/ideas/view/11057

Solving Design Problems with Media Queries
http://panelpicker.sxsw.com/ideas/view/13248
The proposals below reflect the collaborative efforts of +Rory Carlyle +Josh Nason +Grey Garner +Sarah Hodges +Dean Shortland +Chris Studabaker +Kristina Huffman +Alex Williams +wacarra yeomans +noah kagan and many others...

Thank you for your support!
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[sleep deprived]

[start insomniatic rant, 2:47am]

[yawn]

As someone who works in and regularly advocates for the email marketing industry, I truly think it is time for us to be the leaders of the [re]evolution of email rather than to continually refute its figurative death year after year, defensively illustrating those remaining statistical figures which reveal its continued value.

Of course email is still valuable. But so are land line telephones, network television stations, CD and DVD players, internal combustion engines, fossil fuels and Desktop computers. Just because there is value in something doesn't mean that it shouldn't improve. I still use Amtrak, but good lord, a high speed rail service sure would be nice.

We need to stop defending those things that should change and start admitting that there the many current systems and processes which are so antiquated, inefficient, costly and frustrating to say the least.

For example, the amount of money, time and effort spent to create and manage the multitude of security gates, bridges, barriers, authentication and verificaiton systems and quarantine zones which stand guard in front of every PC, network, ISP and server is ridiculous. Seriously? The path from my outbox to my recipients inbox is as difficult to maneuver as the Autostrada in Naples.

Why aren't we [read: email marketing industry leaders] the ones who are calling for change and denouncing those barriers that cause email buzz kill? We should be the ones writing the articles with the salacious headlines, explaining why certain elements of traditional e-mail are indeed broken, dead or dying and what should be done to help people to communicate with each other more efficiently, effectively and reliably.

☻ Ours /should/ be the voices telling people that we should start to think of ways to stop being so reliant on HTML and asking how we can create messages so that they will be supported by and rendered correctly regardless of the device that they are sent to. We should design solutions rather than whine about how email client developers don't adhere to a centralized standard that supports the HTML email which we are accustomed to designing our emails in.

☻ We /should/ be the ones who are championing new delivery systems which don't require so much work and money and maintenance just to ensure that our messages arrive in front of our intended audience 95 percent of the time, and only if we avoid

☻ We /should/ be the advocates for a departure from a client, platform, format and standards dependent environment toward a more flexible, cross-platform, multi-channel compatible messaging system where content marrying various design and formatting elements can be easily delivered/shared and accessed regardless of OS, client, browser, network, language or device.

[/yawn]

[/end insomniatic rant, 3:09am]

[/sleep deprived]
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Justine Jordan

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I love the consistent and clear voice of the design community as they protest The Huffington Post asking for free icon design. The comments say it all...
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Justine Jordan's profile photoJeff Green's profile photoDavid Hoang's profile photoAlex Williams's profile photo
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If you do a Twitter search for @HuffPostPolitics, it's already flooded, lol.
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Have her in circles
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Justine Jordan

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Need a new gig? Want to help make awesome tools that help email marketers? Litmus is looking for a UI designer, .NET developer and Ruby developer. Join our passionate and growing team!
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Justine Jordan

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What's the best way to code background colors for email?
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Justine Jordan

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Had an excellent turnout and lots of great questions from my "Email + Mobile" webinar with +Chris Studabaker today! Slides are available for viewing at Slideshare, with a recording to come!
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Yes, webinar was great with you and Chris. Good job :)
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Justine Jordan

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Just published the latest and greatest client market share stats! Happy to share this beautiful infograph based on Litmus' Email Analytics aggregate data (over 1.5 billion opens!)


Some fun observations: a massive increase in mobile device opens (150% in the last six months alone!). A dip in webmail opens: almost 20%. Desktop remained steady with a slight decline of almost 2%. Was also surprised to see the relatively slow adoption of newer versions of Outlook.

Also took a look at browser preferences for webmail users. IE still takes the cake for Yahoo! and Hotmail users, but Gmail users are in a near 3-way tie led by Firefox and Chrome.
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Lin Wormley's profile photoMichael Thom's profile photo
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Michael asked one of the things that I asked Jay about after your presentation at the Silverpop Summit. I'd like to see somebody be able to track if Outlook is only corporate domains or if people are using it for their regular accounts as well. Great Post!
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Justine Jordan

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HTML5 video capability confirmed when using Hotmail in Chrome. Way cool!
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Have her in circles
431 people
Amy Studabaker's profile photo
Ted Hirschey's profile photo
Brett Houle's profile photo
Lin Wormley's profile photo
Garrett Ryan's profile photo
Work
Occupation
Research, education, marketing, design
Employment
  • Litmus | Email Marketing Testing & Analytics
    Marketing Director, 2010 - present
  • ExactTarget
    Manager, Design Solutions, 2007 - 2010
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Gender
Female
Story
Tagline
I work at Litmus and am pretty much obsessed with email marketing and design.
Education
  • Indiana University-Purdue University Indianapolis
    Visual Communication
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