[start insomniatic rant, 2:47am]
As someone who works in and regularly advocates for the email marketing industry, I truly think it is time for us to be the leaders of the [re]evolution of email rather than to continually refute its figurative death year after year, defensively illustrating those remaining statistical figures which reveal its continued value.
Of course email is still valuable. But so are land line telephones, network television stations, CD and DVD players, internal combustion engines, fossil fuels and Desktop computers. Just because there is value in something doesn't mean that it shouldn't improve. I still use Amtrak, but good lord, a high speed rail service sure would be nice.
We need to stop defending those things that should change and start admitting that there the many current systems and processes which are so antiquated, inefficient, costly and frustrating to say the least.
For example, the amount of money, time and effort spent to create and manage the multitude of security gates, bridges, barriers, authentication and verificaiton systems and quarantine zones which stand guard in front of every PC, network, ISP and server is ridiculous. Seriously? The path from my outbox to my recipients inbox is as difficult to maneuver as the Autostrada in Naples.
Why aren't we [read: email marketing industry leaders] the ones who are calling for change and denouncing those barriers that cause email buzz kill? We should be the ones writing the articles with the salacious headlines, explaining why certain elements of traditional e-mail are indeed broken, dead or dying and what should be done to help people to communicate with each other more efficiently, effectively and reliably.
☻ Ours /should/ be the voices telling people that we should start to think of ways to stop being so reliant on HTML and asking how we can create messages so that they will be supported by and rendered correctly regardless of the device that they are sent to. We should design solutions rather than whine about how email client developers don't adhere to a centralized standard that supports the HTML email which we are accustomed to designing our emails in.
☻ We /should/ be the ones who are championing new delivery systems which don't require so much work and money and maintenance just to ensure that our messages arrive in front of our intended audience 95 percent of the time, and only if we avoid
☻ We /should/ be the advocates for a departure from a client, platform, format and standards dependent environment toward a more flexible, cross-platform, multi-channel compatible messaging system where content marrying various design and formatting elements can be easily delivered/shared and accessed regardless of OS, client, browser, network, language or device.
[/end insomniatic rant, 3:09am]