Profile cover photo
Profile photo
#brandchat
37 followers -
#BRANDchat on Twitter
#BRANDchat on Twitter

37 followers
About
Posts

Post has attachment
#brandchat questions for Wed, 12/13 chat - BRANDS + 2017 (The Best + Worst of 2017)
Join in at 10am CT: http://tweetchat.com/room/brandchat OR go to http://search.twitter.com
OPENING CONVO: Tag a brand that you think is THE BEST of 2017 and share why #brandchat
Q1: As you assess the best brands of 2017, what criteria do you consider? #brandchat
Q2: Top 8 2017 brands according to @interbrand are @apple @google @microsoft @cocacola @amazon @samsung @toyota @facebook - Do you agree? Who else should be there? #brandchat
Q3: What lessons can we learn from the brands listed in the Q2 + the OPENING CONVO? #brandchat
Q4: Any brands that you see as up & coming brands to watch in 2018? #brandchat
Q5: What brands should be on the "word of 2017" and why? #brandchat
Q6: Going forth are there any brand stories or case studies that you’re sharing w/your clients or teams to help them be better in 2018? #brandchat
ARTICLES FOR THE CHAT:
http://interbrand.com/best-brands/best-global-brands/2017/ranking/
http://brandirectory.com/league_tables/table/global-500-2017
http://fortune.com/breakthrough-brands-marketing-2017/

Post has attachment
#brandchat questions for Wed, 12/6 chat, BRANDS + SOCIAL MEDIA
Chat Moderator: Maria Elena Duron
Join in at 10am CT: http://tweetchat.com/room/brandchat OR go to http://search.twitter.com
OPENING CONVO: TAG a brand that exhibits best practices every day/moment on social #brandchat
Q1: What are some key requirements/skills that need to be listed in a social media managers job description? #brandchat
Q2: Are QR codes still used? Where and how? #brandchat
Q3: What's your fave social media publishing tool and why? Or, if you don't use one - why not? #brandchat
Q4: When a client/supervisor asks you to drive down negative comments w/social - what's your response? #brandchat
Q5: Brands vs. Algorithms - what's your social/content strategy for 2018 to address/overcome this? #brandchat
Q6: How do you handle "people in the shot" when posting for brands? Ask permission? Fade out faces? #brandchat
ARTICLES FOR THE CHAT:
https://medium.com/@filip_struharik/biggest-drop-in-organic-reach-weve-ever-seen-b2239323413
https://marketingland.com/brand-vs-algorithms-conundrum-2018-228056
https://mediatel.co.uk/newsline/2017/12/05/how-social-media-builds-brands

Post has attachment
#brandchat questions for Wed, 11/08, at 10 am CT - BRANDS + SEO
Join in at 10am CT: http://tweetchat.com/room/brandchat OR go to http://search.twitter.com
OPENING CONVO: TAG who you read/listen to for SEO advice and news.
Q1: What SEO tools do you highly recommend? #brandchat
Q2: What's the most important piece of SEO advice you've received or given? #brandchat
Q3: What are essential steps to a SEO Audit? #brandchat
Q4: What's the future of SEO? Are there current trends that you feel excited about? #brandchat
Q5: How are brands making sure their web content is more relevant to local searchers? #brandchat
Q6: Do you ever promote old content? Do you have a process for that? #brandchat
ARTICLES FOR THE CHAT:
https://www.business2community.com/seo/successful-businesses-still-need-seo-01943322#5eirfk6ks36r4VQM.97
https://searchengineland.com/5-massive-seo-content-shifts-need-master-right-now-274647
https://searchengineland.com/small-business-seo-questions-answered-276500
https://blog.hubspot.com/marketing/seo-faqs-list-ht

Post has attachment
#brandchat questions for Wed, Nov 1st chat, BRANDS + REBRANDING
Join in at 10am CT: http://tweetchat.com/room/brandchat OR go to http://search.twitter.com . Search #brandchat
OPENING CONVO: Tag a brand that has successfully rebranded #brandchat
Q1: Coach's rebranding to Tapestry met w/resistance. What would your advice to them be? #brandchat
Q2: 86% failure rate for city branding campaigns. What cities have been successful & why? #brandchat
Q3: Dropbox hopes to rebrand itself as the space where creators can share and edit their work. How are they doing? #brandchat
Q4: What should be evaluated + who should evaluate the success of a rebrand? #brandchat
Q5: What are the steps in deciding whether to Rebrand or Build a New Brand? #brandchat
Q6: Share suggestions on garnering employee buyin in a rebrand. #brandchat
ARTICLES FOR THE CHAT
https://www.cnbc.com/2017/10/11/coach-rebrands-itself-tapestry-as-brand-portfolio-grows.html
https://www.forbes.com/sites/steveolenski/2017/10/23/how-to-rebrand-a-city/#5c19e16f3bdf
http://www.adweek.com/brand-marketing/dropbox-wants-to-unlock-creativity-with-an-unexpected-rebrand-that-features-a-trippy-video/
https://www.fool.com/investing/2017/10/15/coach-pursues-fashion-empire-with-tapestry-rebrand.aspx
https://www.forbes.com/sites/forbesagencycouncil/2017/07/05/rebranding-or-building-a-new-brand-dont-overlook-these-12-important-details/#51f5f2704903

Post has attachment
#brandchat questions for Wed, 10/4 chat, BRANDS + COPYRIGHT LAW
Join in at 10am CT: http://tweetchat.com/room/brandchat OR go to http://search.twitter.com
OPENING CONV: Tag your best resources for Copyright Law information/best practices. #brandchat
Q1: What's your common practice in working with photographers & the right to reproduce copyrighted work? #brandchat
Q2: Best resources you utilize for understanding and explaining to brands Creative Commons licenses? #brandchat
Q3: Gifs and copyright - what do you know? What questions do you have? Let's discuss. #brandchat
Q4: Share advice on proper regramming to ensure no copyright infringement.#brandchat
Q5: Advice on how to spot a social media account impersonating your brand. Discuss. #brandchat
Q6: Who do you recommend to invite to #brandchat who is expert on copyright law and brands? #brandchat
ARTICLES FOR THE CHAT:
https://abovethelaw.com/2017/09/photographer-v-influencer-v-brand/
https://www.law360.com/articles/960860/the-biggest-open-questions-in-copyright-law
https://www.packworld.com/article/how-packaging-leaves-its-mark
https://www.lexology.com/library/detail.aspx?g=37b39f5d-bfa4-4e04-9fe5-cd387a75ecbe
https://www.dailydot.com/irl/indie-designs-stolen/
https://petapixel.com/2017/07/13/no-cant-use-photos-brands-instagram-free/
https://www.forbes.com/sites/joannabelbey/2017/08/17/social-media-how-to-avoid-trouble-with-the-law-and-the-ftc/#3fec4f997434

Post has attachment
#brandchat questions for Wed, 9/27 - BRANDS + MEDICAL
Join in: Join in at 10am CT: http://tweetchat.com/room/brandchat OR go to http://search.twitter.com
OPENING CONVO: Tag your fave medical brands & tell us why they're your fave. #brandchat
Q1: What medical brands are successful at “campaigns that link to emotional truths about the human condition” Examples? #brandchat
Q2: Medical brands struggle with storytelling. They are accustomed to talking about the benefits. Discuss. #brandchat
Q3: To be relatable-in complex healthcare sector,a brand can't assume everyone has degree in biomedical sciences. Thoughts? #brandchat
Q4: What guidelines must Healthcare implement to avoid hype & accurately communicate what they are doing? #brandchat
Q5: Diabetes marketers need to get clever to push ppl to know,recognize,&remember their brand-J.Nolan,CEO,InClinica Agree/Disagree? #brandchat
Q6: Best advice building collaboration between medical and digital teams and developing engaging, informative campaigns? #brandchat
ARTICLES FOR THE CHAT:
http://www.mmm-online.com/live-at-cannes/cannes-lions-health-gsk-astrazeneca-gilead-merck-takeda/article/666456/
https://www.marketingweek.com/2017/06/08/disruptive-health-brands-patients-consumers/
https://www.marketingweek.com/2017/06/12/smart-tech-new-life-healthcare/
https://www.skyword.com/contentstandard/marketing/5-healthcare-brands-that-breathe-new-life-into-social-media-marketing-strategy/
http://www.pmlive.com/blogs/smart_thinking/archive/2017/march/blending_medical_and_digital_for_effective_rare_disease_campaigns

Post has attachment
#brandchat questions for Wed, 9/20 chat BRANDS + CHURN
Join in at 10am CT: http://tweetchat.com/room/brandchat OR go to http://search.twitter.com
OPENING CONVO: Tag a brand that is the best example of a customer centric brand. Why are they? #brandchat
Q1: How often should customer's purchase frequency be checked & shared throughout the company? Even w/the social team? #brandchat
Q2: What are tools you highly recommend to measure customer sentiment? #brandchat
Q3: Share best practices in sharing and measuring customer life time value. #brandchat
Q4: Churn is just one retention metric. What are others that need to be closely monitored? #brandchat
Q5: AI will help them more accurately predict the wants of their customers, ultimately decreasing their churn rate. Discuss. #brandchat
Q6: How are brands using new product discovery to reduce churn? #brandchat
ARTICLES FOR THE CHAT:
https://blog.smile.io/is-your-brand-sick-learn-the-symptoms-of-customer-churn
https://www.ama.org/publications/eNewsletters/MarketingInsightsNewsletter/Pages/how-to-redefine-customer-loyalty-with-churn-analysis.aspx
http://customerthink.com/calculating-churn-rate-and-12-customer-churn-statistics/
http://www.trendsinadvertising.com/2014/02/07/understanding-and-addressing-churn-in-your-customer-base/
http://brandrusso.com/3-ways-reduce-churn-rate-boost-customer-retention/
http://www.igniteopm.com/digital-influencer-affiliate-marketing-blog/2017/3/1/3-ways-to-manage-profitability-and-churn-rates-more-effectively-for-subscription-services

Post has attachment
#brandchat questions for Wed, 9/13, BRANDS + EDUCATION
Join in at 10am CT: http://tweetchat.com/room/brandchat OR go to http://search.twitter.com
OPENING CONVO: Tag an Education Brand that manages their social presence really well. #brandchat
Q1: How can ed-institution marketers promote strong brand identity rather than ad campaigns/events? #brandchat
Q2: You advice/thoughts of teachers as brand ambassadors for ed-tech? #brandchat
Q3: Education becomes more commoditized - what unique value should local ed-institutions provide? #brandchat
Q4: Best ways schools can determine their positive and negative key brand associations? #brandchat
Q5: Creative ways/examples schools are attracting partnerships w/businesses & employers? #brandchat
Q6: How are internal audiences included and empowered during the realignment of a brand? #brandchat
ARTICLES:
https://www.nytimes.com/2017/09/02/technology/silicon-valley-teachers-tech.html
https://www.theguardian.com/higher-education-network/2017/aug/29/how-can-universities-build-brands
http://www.bizcommunity.com/Article/196/659/166798.html
http://www.journalgazette.net/news/local/schools/20170905/creating-a-new-brand-for-ipfw

Post has attachment
#brandchat questions for Wed, Sept 6th, BRANDS + PROMOTIONS
Join in at 10am CDT: http://tweetchat.com/room/brandchat OR go to http://search.twitter.com
OPENING CONVO: What recent brand promotions have wow'd you? #brandchat
Q1: What brands dominate tailgating promos? Discuss notable practices. #brandchat
Q2: Lessons learns from brand promotions & the eclipse? #brandchat
Q3: How are brands using strategic incentives to influence consumer behavior? #brandchat
Q4: What brands who have never sponsored Nat'l Sports should consider it in their promotions mix? #brandchat
Q5: How are brands addressing real danger they've experience with brand promotions? #brandchat
Q6: Discuss best practices & huge fails in promotions via instant messaging. #brandchat
ARTICLES FOR THE CHAT:
https://www.lexology.com/library/detail.aspx?g=498f2df8-8200-498a-a9fc-47e17acc5836
https://www.forbes.com/sites/greatspeculations/2017/08/16/restaurant-brands-heres-how-tim-hortons-can-benefit-from-its-digital-initiatives/#2428d2ca2245
http://fortune.com/2017/08/18/solar-eclipse-2017-brands-promotions/
http://www.csnews.com/product-categories/beverages/7-eleven-enters-its-first-national-sports-sponsorship?cc=2
http://www.adweek.com/digital/jenny-wolfram-brandbastion-guest-post-big-social-media-villains-and-how-to-fight-them/

Post has attachment
#brandchat questions for Wed, 8/23, BRANDS + FOOD
Join in at 10am CT: http://tweetchat.com/room/brandchat OR go to http://search.twitter.com . Search #brandchat
OPENING QUESTION: Fave food brand? Tag + GO!
Q1: What brand lessons can be learned from dying/flailing food brands? #brandchat
Q2: Customer satisfaction is vital to a restaurants success. Who's best at communicating that? #brandchat
Q3: How are brands handling "store brands" that mimic their product? Best practices? #brandchat
Q4: What does a brand need to ask before pairing with a large chain (i.e. @ChobaniCafe + @Walmart)? #brandchat
Q5: Best practices w/brands making packaging updates, accurate nutrition labeling? #brandchat
Q6: Lessons learned from brands dealing w/recalls, food safety issues, etc? #brandchat
ARTICLES FOR THE CHAT:
http://www.palmbeachpost.com/news/dying-brands-classic-food-products-your-kids-may-never-see/WTluLvw8zsg9juYfXu4QSM/
http://www.foxbusiness.com/markets/2017/08/18/10-fast-food-restaurants-with-highest-customer-satisfaction.html
http://tcbmag.com/news/articles/2017/september-(1)/target-s-$7-billion-bet
https://www.bizjournals.com/houston/news/2017/02/09/new-wal-mart-to-include-first-chobani-cafe-outside.html
Wait while more posts are being loaded