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Will Critchlow
9,925 followers -
One day I'll go into space.
One day I'll go into space.

9,925 followers
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We have open roles in all three offices and we'll give you an Apple Watch if you send us someone we hire:
https://www.distilled.net/resources/send-us-someone-we-hire-get-an-apple-watch/

Open positions here:
https://www.distilled.net/jobs/

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Public share: can't wait to go back to San Diego for SearchLove this year. Come join me - huge discounts today only.
It's here! The SearchLove flash sale is on now. Get huge discounts off your SearchLove London and San Diego tickets today only.

http://bit.ly/1IqiRsQ
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SearchLove London is next week - still time to get your tickets.

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A week today +Rand Fishkin and +Wil Reynolds will be taking to the #SearchLove  London stage at +The Brewery. What's more, there is still time to join 'em: http://bit.ly/1rmOqcx
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We're looking for a technical marketer who'd be a great fit to join our NYC team:
https://www.distilled.net/jobs/new-york/online-marketing-consultant/

If you know someone, or have a network that might include the right person, please share! Thank you.

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Paradise:
Just released: the schedule for SearchLove San Diego, so hot off the press our fingertips are tingling: http://bit.ly/1sYvlQr

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I don't even have one of those blue shirts yet...
Calling all  #DistilledU  fans! We're running another competition for you. Fancy some money off your bill each month and this exciting swag haul? Get sharing: http://dis.tl/1iuK0xI
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Dear YouTube

Love,
Distilled
Public Share: An Open Letter to YouTube

https://www.distilled.net/blog/an-open-letter-to-youtube/

I firmly believe YouTube could be the place where the biggest brands of tomorrow are built. However, the tools and the platform aren't yet good enough to allow for this to happen.

In this post, I detail the developments which I think are required for YouTube to start taking a much more significant proportion of advertising spend.

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The way YouTube is often measured isn't good enough. +Phil Nottingham tells it how it is.
Over the past few years, I've always been surprised and mildly irritated by the way in which YouTube marketing campaigns are measured.

Even for big agencies working with massive companies, it seems as if the irrelevant metrics are the ones that people care about most - view counts, cost per impression and paid vs organic split of views.

I don't believe this is good enough, so, today I published a post outlining what I believe to be a better way to assess and measure the success of YouTube campaigns. It's quite long, but hopefully you find it useful!

https://www.distilled.net/blog/metrics-to-measure-youtube-marketing/

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Wanna see me in a suit? Here I am chatting with John Varney - chairman of our board - about the future of TV.
+Will Critchlow is joined by a special guest for this week's #DistilledLive video and all in the golden name of digital: http://dis.tl/1m13QDb #FOTV  
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Looking to train a search marketing team? Get your own skills up to scratch?

We are launching in-person DistilledU Masterclasses with a day-long event in London in March. You can register interest here:
http://distilledumasterclass.launchrock.com/
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