That aside, the post is a good read.
Sounds right to me...
CMO To Grow™ provides outsourced marketing services, coaching and training to small and mid-sized businesses that are poised for growth but need top-flight marketing thinking and doing in order to achieve their maximum potential.
Our unique perspective is informed by our founder’s 20+ years’ experience working agency-side for 49 Fortune 500 leaders, and client-side at emerging growth companies in the technology sector. We leverage this diverse experience to combine smart, sophisticated Fortune 500 strategies with practical, affordable growth company tactics to create a sustainable competitive advantage, accelerate results, and drive positive business transformation.
In other words, we help small and mid-sized companies get much, much bigger.
By serving as your virtual Chief Marketing Officer, CMO To Grow provides CEOs like you with both executive-level marketing expertise and a fresh, objective, outside perspective — all at a fraction of the cost and with practically none of the risk of hiring a full-time senior marketing executive.
We’re not consultants who tell you what to do. We work with you to get it done. We don’t replace your people. We empower them to become better marketers. We aren’t an agency. We work alongside your agencies, help you discover new best-in-class agencies to close business-critical gaps, and even manage your agencies so you don’t have to.
We also understand that not every business is ready — or right — for an outsourced CMO, so we provide additional services that allow just about any type and size of business (from solo professionals and early stage start-ups, to larger organizations with in-house marketing teams) to get the benefit of our expertise and thinking. These cost effective, high impact offerings include training and workshops, strategic retreats, corporate speaking, online courses and teleconferences, and books.
Marketing veteran Greg Verdino built CMO To Grow to support his vision that every company — whether large or small — deserves the upside that comes from having a seasoned C-level marketer on the team, without the downside that comes with adding another full-time executive to the payroll.