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CMO To Grow

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I had the pleasure of hearing AmEx CEO Ken Chenault give a casual talk during a luncheon yesterday. His topic: how AmEx keeps its edge in a post-digital world. I blogged his key points and my top takeaways.
For at least a few years, American Express has been leading its category in marketing innovation. OPEN Forum turned the card you carry into a robust social system membership. Members Project was socia...
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Finally a nugget of good news for CMOs? Strong CMOs evolving into a "Marketing CEO super-species" with increasing responsibility for driving corporate strategy and growth. This on the heels of other studies (IBM, etc) showing that the majority of CMOs are stumped by everything from social media to emerging channel proliferation to those pesky hard-to-reach Gen Y consumers. So it's great to see some marketing executive rising to the challenge. (link via +MediaPost)
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Culture + strategy work together to make a business successful as both a human entity and a financial one. Like this kind of post because it validates the work we're doing - we do a lot of marketing innovation strategy work with an equal emphasis on helping our clients garner internal support for change initiatives and (ultimately) create capabilities and shape cultures that are in line with innovation.

That aside, the +Fast Company post is a good read.
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These clips date back to 2010, when I was on the road promoting the release of microMARKETING. Shot at Brand ManageCamp in Las Vegas.
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Kodak's fall from grace wasn't so much a matter of the company not having vision (it was among the earliest to recognize the future of photography would be digital). It was a matter of its corporate culture and business model not being conducive to change. It's not about the ideas - it's about the actions. What should other industries - like book publishing and higher ed - learn from Kodak's mistakes?
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That is correct, Kodak were the first to come out with a professional standard digital camera, and where well ahead of the game in the early days of digital.
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CMO To Grow

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This post from +MikeArauz is right to point out that strategy is an often misused word in business and marketing, in that (as practiced by many) rarely moves a business forward. When Mike asks what strategy is, his answer is remarkably simple and clear - "Strategy is the practice of figuring out the best way to get from here to there."

Sounds right to me...
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Definición de estrategia: el modo de llegar de una cosa a otra!
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When was the last time you expressed a want and stood by it? It takes some time to remember, does it? We tend to scale our wants back quickly without even
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Deloitte's John Hagel writes about postdigital business, and why leveraging social, mobile, cloud and rigorous analytics to empower employees to perform at their best will separate the companies that thrive from the companies that don't. Fantastic read.
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Working on some frameworks to represent our methodologies. The first - The 6P Model - represents our methodology for helping organizations create effective always-on innovation capabilities. The second - ID3 - represents an approach for generating innovative ideas and seeing them through to implementation.
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Thanks D. And don't think I didn't have the exact same thought. That+rocket boots? Surefire winner.
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Have them in circles
40 people
AG Salesworks's profile photo
Uwe Hook's profile photo
Heather Hopkins Freeland's profile photo
Sterling McMannis's profile photo
SKS Media Jamaica's profile photo
Jean Blanc's profile photo
Quicksilver Associates's profile photo
Diane MacWilliams's profile photo
Sheri Kaufmann's profile photo
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Introduction

CMO To Grow™ provides outsourced marketing services, coaching and training to small and mid-sized businesses that are poised for growth but need top-flight marketing thinking and doing in order to achieve their maximum potential.

Our unique perspective is informed by our founder’s 20+ years’ experience working agency-side for 49 Fortune 500 leaders, and client-side at emerging growth companies in the technology sector. We leverage this diverse experience to combine smart, sophisticated Fortune 500 strategies with practical, affordable growth company tactics to create a sustainable competitive advantage, accelerate results, and drive positive business transformation.

In other words, we help small and mid-sized companies get much, much bigger.

By serving as your virtual Chief Marketing Officer, CMO To Grow provides CEOs like you with both executive-level marketing expertise and a fresh, objective, outside perspective — all at a fraction of the cost and with practically none of the risk of hiring a full-time senior marketing executive.

We’re not consultants who tell you what to do. We work with you to get it done. We don’t replace your people. We empower them to become better marketers. We aren’t an agency. We work alongside your agencies, help you discover new best-in-class agencies to close business-critical gaps, and even manage your agencies so you don’t have to.

We also understand that not every business is ready — or right — for an outsourced CMO, so we provide additional services that allow just about any type and size of business (from solo professionals and early stage start-ups, to larger organizations with in-house marketing teams) to get the benefit of our expertise and thinking. These cost effective, high impact offerings include training and workshops, strategic retreats, corporate speaking, online courses and teleconferences, and books.

Marketing veteran Greg Verdino built CMO To Grow to support his vision that every company — whether large or small — deserves the upside that comes from having a seasoned C-level marketer on the team, without the downside that comes with adding another full-time executive to the payroll.

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