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CMO To Grow
45 followers -
Big Brand Bang For Your Small Business Buck
Big Brand Bang For Your Small Business Buck

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CMO To Grow's posts

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I had the pleasure of hearing AmEx CEO Ken Chenault give a casual talk during a luncheon yesterday. His topic: how AmEx keeps its edge in a post-digital world. I blogged his key points and my top takeaways.

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This post from +MikeArauz is right to point out that strategy is an often misused word in business and marketing, in that (as practiced by many) rarely moves a business forward. When Mike asks what strategy is, his answer is remarkably simple and clear - "Strategy is the practice of figuring out the best way to get from here to there."

Sounds right to me...

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Finally a nugget of good news for CMOs? Strong CMOs evolving into a "Marketing CEO super-species" with increasing responsibility for driving corporate strategy and growth. This on the heels of other studies (IBM, etc) showing that the majority of CMOs are stumped by everything from social media to emerging channel proliferation to those pesky hard-to-reach Gen Y consumers. So it's great to see some marketing executive rising to the challenge. (link via +MediaPost)

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Culture + strategy work together to make a business successful as both a human entity and a financial one. Like this kind of post because it validates the work we're doing - we do a lot of marketing innovation strategy work with an equal emphasis on helping our clients garner internal support for change initiatives and (ultimately) create capabilities and shape cultures that are in line with innovation.

That aside, the +Fast Company post is a good read.

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Deloitte's John Hagel writes about postdigital business, and why leveraging social, mobile, cloud and rigorous analytics to empower employees to perform at their best will separate the companies that thrive from the companies that don't. Fantastic read.

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These clips date back to 2010, when I was on the road promoting the release of microMARKETING. Shot at Brand ManageCamp in Las Vegas.
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Keynote Speaking Clips (2 photos)
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Working on some frameworks to represent our methodologies. The first - The 6P Model - represents our methodology for helping organizations create effective always-on innovation capabilities. The second - ID3 - represents an approach for generating innovative ideas and seeing them through to implementation.
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Verdino LLC Frameworks (2 photos)
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