Ben Hanna joined the Liquidity Services,
Inc. executive management team in September 2010 as Vice President,
Marketing Strategy and Communications. In this role, Mr. Hanna is
responsible for leading the Company’s marketing strategy, research and
communications activities to support the brand vision and growth
objectives of LSI and to leverage cross-company collaboration
opportunities. Mr. Hanna partners with LSI’s senior management team and
marketing leads to further scale and grow the Company’s online
marketplaces by developing effective branding, segmentation and
engagement initiatives with buyers and clients in the retail supply
chain, corporate capital assets and government markets. Mr. Hanna also
oversees LSI’s public relations and investor relations activities. Prior to Liquidity Services, Ben was Vice President, Marketing - Interactive for Dex One Corporation (formerly R.H. Donnelley) where he
oversaw online marketing, communications and social media for local search
leader DexKnows.com and the top B2B
online directory and business buying resource, Business.com. Drawing on his more than 12
years of experience connecting business buyers and sellers online, Ben blogs
about B2B online
marketing topics and recently led Business.com’s 2009 Business
Social Media Benchmarking Study, the largest study to date of business
social media usage involving nearly 3,000 North American respondents. Prior to
joining Business.com in 2006, Ben led the eBay Business team supporting nearly
$3 billion in business buying on eBay's U.S.
site in 2005, was the founding VP, Marketing at IronPlanet, a leading online marketplace
for used construction equipment, and co-founded a B2B strategic marketing
agency in the Silicon Valley. Ben holds an B.A. in Psychology from the
University of Michigan and a Ph.D. in Business from Stanford University's
Graduate School of Business.
Stanford University Graduate School of Business
University of Michigan, Ann Arbor
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