Profile

Cover photo
McKinsey on Marketing & Sales
108 followers|8,084 views
AboutPostsPhotosYouTube

Stream

 
"Marketing should be an agent of change" - Ian Ewart >> Video: http://ow.ly/w7jmY
1
Add a comment...
 
[INFOGRAPHIC] @McKinsey's latest: Your wealthiest customers want service on social media http://ow.ly/w7gWz
High earners in particular make the greatest use of social networks for customer service. Companies that fail to take advantage of that are missing an opportunity to improve brand experiences and grow
1
Add a comment...
 
The stats are clear: Companies could do a lot more to provide customer care via social networks http://ow.ly/w7hii #infographic
High earners in particular make the greatest use of social networks for customer service. Companies that fail to take advantage of that are missing an opportunity to improve brand experiences and grow
1
Add a comment...
 
{Night class} Making loyalty pay How to build - not destroy - value: http://ow.ly/w03vH
1
Add a comment...
 
The wealthiest consumers prefer social care to phone (48% for the $200k+ segment & 29% for the $150k-200 segment http://ow.ly/w5cZ3
1
Add a comment...
In their circles
43 people
Have them in circles
108 people
 
48% = {$200k+ earners who prefer social media for customer service over phone or in-person} Infographic: http://ow.ly/w7i12
High earners in particular make the greatest use of social networks for customer service. Companies that fail to take advantage of that are missing an opportunity to improve brand experiences and grow
1
Add a comment...
 
Advice for a CMO: How to build a good relationship with the CEO http://ow.ly/w04yl
1
Add a comment...
 
Do something unexpected & noteworthy. Kindle lasting memories, build customer loyalty, & harness the power of word of mouth.
1
Add a comment...
 
If there were 10 Commandments for marketing, #1 would be: Know thy customer: http://ow.ly/tIjcn
If there were 10 Commandments for marketing, #1 would be: Know thy customer. While it’s one of the most fundamental principles in business, companies are still having trouble adhering to it. 72% of
1
Add a comment...
 
An effective TV ad today drives ppl to engage w/the brand on a 2nd medium ..on a mobile device or a computer http://ow.ly/vZxFp
Finding the balance between entertainment and information For advertising to work, it has to attract attention before it does anything else, and then the consumer has to be persuaded before the int
1
Add a comment...
People
In their circles
43 people
Have them in circles
108 people
Contact Information
Contact info
Email
Story
Tagline
Helping companies power growth through digital advantage