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McKinsey on Marketing & Sales
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Trick question: Which of these is most important for marketing: science, speed, substance, simplicity, story? http://ow.ly/LotBI
New trends have moved marketing the cusp of a new golden age. To deliver on the promise, marketing needs to execute on the 5S approach: science, simplicity, substance, speed, and story. This presentation walks through what marketers and business leaders need to get right to execute all of them. This presentation is based on a public webinar given by McKinsey partners Jonathan Gordon and Jesko Perrey.
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3rd edition of @McKinsey's "Power Brands" is out: http://ow.ly/ISbnK cc @JeskoPerrey #branding
In the digital world, the massive scale of change has made brands more vulnerable than ever while at the same time creating a wide range of new opportunities for brands to power growth that beats the
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@JeskoPerrey
McKinsey website link to purhcase from Amazon US leads to 1st ed.  Amazon US not listing 3rd ed.  Where can I purchase 3rd ed?
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"Don't underestimate the importance of culture and of modeling behavior." From #CMO - C-suite series: http://ow.ly/Bf6wu
(Note: Click play to watch all videos in the series. While playing, click the "PLAYLIST" button at top left to navigate the chapters. You can also watch the chaptered interview on our YouTube channel)
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Social care - who wants it.
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More about this here: http://mckinseyonmarketingandsales.com/affluent-customers-want-service-on-social-media-too
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How do you balance the science & art of marketing? http://ow.ly/APH1e
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Are your #CMO and #COO partners in the customer journey? http://ow.ly/ISdmX
A traveler arrives in a foreign country and attempts to use his credit card to make a purchase. It is the same card he had used to buy the plane ticket and book the hotel. While this would seem suffic
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What does "digital" mean? New @LinkedIn post from @davidedelman http://ow.ly/GVP3z
How many times have you had executive meetings where everyone walked in with a different view of what "digital" means? How much time is spent trying to understand how digital projects fit together? It happens way too often, and the latest buzzwords don't help. The biggest problem with this ...
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70% of corporate transformations fail traditionally; @McKinsey shows how 90% can succeed. http://ow.ly/BA4mZ
Given the continued weakness of the global economy, pressure is mounting on CEOs and business leaders to deliver above-market growth. While mergers and acquisitions can generate growth, consistently b
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The 90% success recipe: Commercial transformations that beat the odds and the market
Given the continued weakness of the global economy, pressure is mounting on CEOs and business leaders to deliver above-market growth. While mergers and acquisitions can generate growth, consistently b
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"You don’t survive very long as a CMO if you're not technically capable" - from the #CMO - C-suite series: http://ow.ly/Bf5Qi
(Note: Click play to watch all videos in the series. While playing, click the "PLAYLIST" button at top left to navigate the chapters. You can also watch the chaptered interview on our YouTube channel)
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#BRIC expansion - For #CPG companies, Latin America can be bigger win than US. http://ow.ly/BnhtV
From 2003 to 2013, Latin America was one of the fastest growing regions in the world, with an annual average GDP growth of 3.97 percent. Foreign direct investment reached record levels, and the boom i
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By 2019 #mobile traffic is forecasted to grow to 18 billion gigabytes http://ow.ly/APJjT
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In their circles
43 people
Have them in circles
302 people
Sterling McMannis's profile photo
Olawunmi Popoola's profile photo
Kaushik Ramchandran's profile photo
Sara Resnick's profile photo
MCATEERFLORIST's profile photo
Mauro Damo's profile photo
M. Safroni Imantoko's profile photo
Harsha Imrapur's profile photo
Tom Zazueta's profile photo
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We help clients deliver above-market growth by building and connecting capabilities.
Introduction

We help our clients set their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today's omni-channel opportunities. To deliver above-market growth in today's market, we believe that organizations need to build two things:

  • Excellent “3D” capabilities:

    Discover: Building a data advantage by pulling in relevant data sets, analyzing the data at high speed, turning it into relevant business insights, and then delivering those insights to the decision makers so they can take meaningful action. The discovery needs to be based on a thorough understanding of today’s customer decision journey. Our investment in proprietary tools and research as well as global expertise helps clients quickly discover the insights that matter.

    Design: Creating business strategies, processes, pricing programs, products, and experiences that the brand can deliver to customers. Fed by a continuing stream of insights, strategists in business units rapidly learn what is and is not working, innovate new solutions, assess their economics and feasibility, and then work with the frontline on implementation. Our strategic vision and proven methodologies help shape successful strategies.

    Deliver: Getting the right offerings to individual customers across a complex range of online and offline channels. Orchestrating the delivery of products and offers across marketing and sales channels requires operational excellence and organizational agility. We build lasting client capabilities by using proven approaches, flexible programs customized to client needs, and experiential training labs.