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McKinsey on Marketing & Sales
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You have to have coffee w/someone before you ask them over to dinner. The same applies for brands http://ow.ly/vZD8t
Finding the balance between entertainment and information For advertising to work, it has to attract attention before it does anything else, and then the consumer has to be persuaded before the int
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Answering customer service Qs via social media can be fast & effective. It’s also what the wealthiest customers want: http://ow.ly/vQZ3C
Answering customer service questions over social media can be fast and effective. It’s also what the wealthiest customers want. When companies debate what importance to assign to customer service u
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Are you ready for post-smartphone era? 4 trends in smart devices: http://ow.ly/vTbcg
Now established as a successful example of technology that has changed the way people interact with the world, the smartphone continues to push the boundaries of personal connectivity by fast becoming
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{Exhibit} The wealthiest customers want customer service on social media: http://ow.ly/vQZhp
Answering customer service questions over social media can be fast and effective. It’s also what the wealthiest customers want. When companies debate what importance to assign to customer service u
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The consumer decision journey is already heavily #multichannel Fascinating data: http://ow.ly/vRFOS
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Have them in circles
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{Mind the attention gap} What brands need to know about advertising today http://ow.ly/vZlus
Finding the balance between entertainment and information For advertising to work, it has to attract attention before it does anything else, and then the consumer has to be persuaded before the int
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What Apple's move to digital marketing means for marketers: http://ow.ly/vRHgo
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#FridayStumper: What % of luxury sales were generated and influenced by digital in 2013? http://ow.ly/vTVB1
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#McKinseyMinute Three distinct customer segments & how to tailor messages + offers for each >> http://ow.ly/vLUSY via @davidedelman
Using the banking industry as an example, David Edelman, McKinsey partner and a leader in the company’s Digital Marketing Strategy  practice, discusses three distinct customer segments and how to
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Losing a great idea to forgetfulness is preventable if you take the right measures: http://ow.ly/vVuUY #mustread @medium
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Have them in circles
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Helping companies power growth through digital advantage