Profile cover photo
Profile photo
McKinsey on Marketing & Sales
377 followers -
We help clients deliver above-market growth by building and connecting capabilities.
We help clients deliver above-market growth by building and connecting capabilities.

377 followers
About
McKinsey on Marketing & Sales's posts

Post has attachment
Trick question: Which of these is most important for marketing: science, speed, substance, simplicity, story? http://ow.ly/LotBI

Post has attachment
Are your #CMO and #COO partners in the customer journey? http://ow.ly/ISdmX

Post has attachment
3rd edition of @McKinsey's "Power Brands" is out: http://ow.ly/ISbnK cc @JeskoPerrey #branding

Post has attachment
What does "digital" mean? New @LinkedIn post from @davidedelman http://ow.ly/GVP3z

Post has attachment
"Don't underestimate the importance of culture and of modeling behavior." From #CMO - C-suite series: http://ow.ly/Bf6wu

Post has attachment
70% of corporate transformations fail traditionally; @McKinsey shows how 90% can succeed. http://ow.ly/BA4mZ

Post has attachment
Social care - who wants it.
Photo

Post has attachment
The 90% success recipe: Commercial transformations that beat the odds and the market

Post has attachment
"You don’t survive very long as a CMO if you're not technically capable" - from the #CMO - C-suite series: http://ow.ly/Bf5Qi

Post has attachment
#BRIC expansion - For #CPG companies, Latin America can be bigger win than US. http://ow.ly/BnhtV
Wait while more posts are being loaded