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John Paul's Jewelers
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Black Friday has officially turned absurd and we will not participate. 
 
The marketing hype machine that creates a false sense of urgency has gone too far.  Black Friday is Thursday?  I’m confused, I thought Thursday was Thanksgiving, one of the few holidays you get to see your whole family.
 
I know, Black Thursday is the only time you can get a big screen TV for a dollar.  Congratulations to those 5 people.   The rest of you, not wanting to go home empty handed, will buy another ‘deal’, which won’t be much of a deal at all. 
 
Think people.  Mega money isn’t being spent promoting Black Friday because retailers are giving away the store.  They make a ton of money.  It’s an engineered frenzy, designed to induce bad decision making. 
 
We will reopen on Monday.  There will be no pressure to buy from us.  The first 5 people will get a good deal, and so will the last husband we see Christmas Eve.  If you need to find us over the weekend, we’ll be with our family, probably on the sofa with pant buttons askew.    
 

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