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Amy Bishop
2,312 followers -
Strategy Consultant + Futurist + Business Designer
Strategy Consultant + Futurist + Business Designer

2,312 followers
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Follow these three pieces of advice to prioritize distribution and promotion throughout the entire content development lifecycle.


#contentmarketing   #content   #publicrelations   #PR   #contentdistribution   #contentpromotion   #marketing  
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In the age of data-driven marketing, businesses use the recognition and integration of deep behavioral analytics and current contextual information to deliver the best possible, real-time customer offer or response.

55 percent of organizations are currently addressing enhanced customer experience by using big data http://bit.ly/1ffuzFO



#marketing   #cx   #cxo   #cxotalk   #customerexperience   #cmo   #data   #datadrivenmarketing   #bigdata  
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Real content-driven public relations vaccinates SEO's from future zombification.
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71% of the marketers plan to develop a big data strategy in the next two years. +Mark van Rijmenam 


#marketing   #bigdata   #data   #datadrivenmarketing   #cmo  
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The rapid growth in data available to businesses is correlated to an increased need for data-driven marketing strategies. 

McKinsey estimates that the demand for data-driven employees will create up to 190,000 high paying jobs requiring deep analytical skills by 2018.

#marketing   #data   #bigdata   #bigdataanalytics   #datadrivenmarketing   #cmo   #cio  
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"In a business focused on building relationships, it’s vital to use the best technology and tools available to nurture new relationships and strengthen existing ones. There are several free tools flying under the radar that can improve your influencer, advocate and media outreach." http://bit.ly/1bIUSGx


#PR   #publicrelations   #prsa   #prssa   #marketing   #mediarelations   #influencerrelations   #influencermarketing   #advocatemktg   #digitalmarketing   #tech  
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When it comes to media outreach, going slow will help you go quickly. http://bit.ly/1gucaJH Take time, do your research, make it relevant and, most importantly, add value to your media relationships by providing helpful content that will make the journalist’s job easier.


#PR   #publicrelations   #blogging   #media   #mediarelations   #mediapitching   #mediapitchingtips  
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Join +DigitalRelevance™ for The Not-So-Odd Couple: How PR and SEO Work Together on October 17. http://bit.ly/1dWnqMC

With recent changes like Google’s Penguin 2.0 and Hummingbird algorithm updates, SEO and search marketing are moving rapidly from search-focused ranking tactics to a more holistic, content-focused practice. And as digital takes over the marketplace, PR is expanding beyond churning out press releases to sparking, engaging in and steering conversations about brands. 

#SEO   #PR   #PublicRelations   #marketing   #cmo  
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