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Amy Bishop
Works at DigitalRelevance
Attended Indiana University Bloomington
1,964 followers|70,278 views
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Amy Bishop

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Employees are demanding faster, uninterrupted access to data; and the freedom to work anywhere, anytime, at the device of their choosing. While it is vital that employees gather to collaborate, the work world and employee expectations are changing an...
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Amy Bishop

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In the age of data-driven marketing, businesses use the recognition and integration of deep behavioral analytics and current contextual information to deliver the best possible, real-time customer offer or response.

55 percent of organizations are currently addressing enhanced customer experience by using big data http://bit.ly/1ffuzFO



#marketing   #cx   #cxo   #cxotalk   #customerexperience   #cmo   #data   #datadrivenmarketing   #bigdata  
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Amy Bishop

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71% of the marketers plan to develop a big data strategy in the next two years. +Mark van Rijmenam 


#marketing   #bigdata   #data   #datadrivenmarketing   #cmo  
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Amy Bishop

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With all the buzz about content marketing, marketers compete to build the biggest and best content. But we can’t forget about product content just yet.
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Amy Bishop

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When it comes to media outreach, going slow will help you go quickly. http://bit.ly/1gucaJH Take time, do your research, make it relevant and, most importantly, add value to your media relationships by providing helpful content that will make the journalist’s job easier.


#PR   #publicrelations   #blogging   #media   #mediarelations   #mediapitching   #mediapitchingtips  
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Amy Bishop

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As the media continues to evolve and the lines of public relations, marketing and advertising blur, navigating the space with regard to ethics is not always clear. Join this hangout sponsored by #PRSA and the Board of Ethics and Professional Standards to learn more about ethics in new media and what it means for the public relations profession.

#publicrelations   #pr   #prethics   #ethics   #marketing  
 
As the media continues to evolve and the lines of public relations, marketing and advertising blur, navigating the space with regard to ethics is not always clear. Join this hangout sponsored by PRSA and the Board of Ethics and Professional Standards to learn more about ethics in new media and what it means for the public relations profession.

Moderated by Deborah Silverman, Ph.D., APR, Fellow PRSA, our panel features practitioners in a variety of fields who will talk about the ethical issues of the day:

-Brandi Boatner
-Janelle Huelsman 
-Nick Lucido
-Jim Lukaszewski, ABC, APR, Fellow PRSA
-Mickey G. Nall, APR, Fellow PRSA
-Marlene Neill, Ph.D., APR
-Brian Price
-Ann Willets
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Amy Bishop

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Follow these three pieces of advice to prioritize distribution and promotion throughout the entire content development lifecycle.


#contentmarketing   #content   #publicrelations   #PR   #contentdistribution   #contentpromotion   #marketing  
Promoting perfect content starts before it's created. These three content distribution and promotion tips can help guide the process from start to finish.
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Amy Bishop

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Real content-driven public relations vaccinates SEO's from future zombification.
This article was inspired by Geoff Livingston’s poignant post “8 Myths of the Zombie Content Apocalypse,
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Amy Bishop

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The rapid growth in data available to businesses is correlated to an increased need for data-driven marketing strategies. 

McKinsey estimates that the demand for data-driven employees will create up to 190,000 high paying jobs requiring deep analytical skills by 2018.

#marketing   #data   #bigdata   #bigdataanalytics   #datadrivenmarketing   #cmo   #cio  
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Amy Bishop

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"In a business focused on building relationships, it’s vital to use the best technology and tools available to nurture new relationships and strengthen existing ones. There are several free tools flying under the radar that can improve your influencer, advocate and media outreach." http://bit.ly/1bIUSGx


#PR   #publicrelations   #prsa   #prssa   #marketing   #mediarelations   #influencerrelations   #influencermarketing   #advocatemktg   #digitalmarketing   #tech  
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Amy Bishop

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Join +DigitalRelevance™ for The Not-So-Odd Couple: How PR and SEO Work Together on October 17. http://bit.ly/1dWnqMC

With recent changes like Google’s Penguin 2.0 and Hummingbird algorithm updates, SEO and search marketing are moving rapidly from search-focused ranking tactics to a more holistic, content-focused practice. And as digital takes over the marketplace, PR is expanding beyond churning out press releases to sparking, engaging in and steering conversations about brands. 

#SEO   #PR   #PublicRelations   #marketing   #cmo  
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Join +Cision North America & +DigitalRelevance™ for a free webinar on Content Marketing and the Evolution of SEO this Thursday afternoon. http://bit.ly/1ei4jzo


#marketing   #cmo   #seo   #inbound   #cio   #contentmarketing   #content  
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People
In her circles
241 people
Work
Occupation
Senior Digital PR & Marketing Strategist
Employment
  • DigitalRelevance
    Senior Digital Public Relations Strategist, 2013 - present
  • Cru Global
    Digital Marketing Manager, 2012 - 2013
  • Boys & Girls Clubs of America
    Marketing & Public Relations Assistant, 2010 - 2012
  • Public Relations Student Society of America
    National Committee: FORUM Editor in Chief, 2011 - 2012
  • Hirons & Company Public Relations
    Communications Management Assistant, 2011 - 2011
  • Public Relations Student Society of America
    Regional Conference Coordinator, 2010 - 2011
  • Harvey Nichols Europe
    Press & Marketing Intern, 2010 - 2010
  • US Census Bureau: Monroe County, Indiana
    Communications Director, 2009 - 2010
  • Floyd Memorial Hospital & Health Services
    Public Relations Consultant, 2009 - 2010
  • Better Business Bureau
    Communications Intern, 2009 - 2009
Basic Information
Gender
Female
Story
Tagline
Strategy Consultant + Futurist + Business Designer
Introduction
Specializing in social business, Amy helps organizations improve customer experience by breaking down organizational silos, integrating marketing technology with data, mobilizing advocates and maximizing co-created value with converged marketing strategies.

At DigitalRelevanceAmy leads the development and implementation of an agency-wide strategic integrated promotion framework for enterprise clients. She builds digital marketing strategies that help companies develop marketing apps and content that will generate referral traffic, conversions, brand credibility and trust in the marketplace.

She also serves in a cross-functional capacity to refine agency digital marketing service offerings, streamline operations, identify new revenue streams and assist in the adoption of a flattened organizational structure and a pod-centric holacracy.

Previously, Amy managed an exclusive digital consulting engagement with the world’s largest inter-denominational faith-based nonprofit, Cru Global to align global marketing strategies during the integration of existing digital infrastructure with new technology systems to improve customer experience at all stages in the customer life-cycle journey and increase revenue.

Learn more about me at amylbishop.com.

Find me @AmyBishop

Education
  • Indiana University Bloomington
    Public Relations/ Business Marketing, 2008 - 2012
  • Indiana University Bloomington
    Economics & Political Science, 2008 - 2012