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Amy Bishop
Works at DigitalRelevance
Attended Indiana University Bloomington
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Follow these three pieces of advice to prioritize distribution and promotion throughout the entire content development lifecycle.


#contentmarketing   #content   #publicrelations   #PR   #contentdistribution   #contentpromotion   #marketing  
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Amy Bishop

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Real content-driven public relations vaccinates SEO's from future zombification.
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"In a business focused on building relationships, it’s vital to use the best technology and tools available to nurture new relationships and strengthen existing ones. There are several free tools flying under the radar that can improve your influencer, advocate and media outreach." http://bit.ly/1bIUSGx


#PR   #publicrelations   #prsa   #prssa   #marketing   #mediarelations   #influencerrelations   #influencermarketing   #advocatemktg   #digitalmarketing   #tech  
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At the heart of what journalists, bloggers & PR pros do is the same goal: to add value to our readers and customers with content that’s helpful and useful. http://bit.ly/1gucaJH There are a few ways that smart PR people can add value through their media outreach and continually strengthen media relationships while earning coverage.

#PR   #publicrelations   #blogging   #media   #mediarelations   #mediapitching   #mediapitchingtips  
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In the age of data-driven marketing, businesses use the recognition and integration of deep behavioral analytics and current contextual information to deliver the best possible, real-time customer offer or response.

55 percent of organizations are currently addressing enhanced customer experience by using big data http://bit.ly/1ffuzFO



#marketing   #cx   #cxo   #cxotalk   #customerexperience   #cmo   #data   #datadrivenmarketing   #bigdata  
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71% of the marketers plan to develop a big data strategy in the next two years. +Mark van Rijmenam 


#marketing   #bigdata   #data   #datadrivenmarketing   #cmo  
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For retailers who can deliver consistent customer engagement throughout the holiday shopping season, this translates to more value for the customer's money, increased brand loyalty and a better return on investment http://bit.ly/1hZogxA

#cx   #cxo   #customer   #customerexperience   #marketing   #cmo  
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When it comes to media outreach, going slow will help you go quickly. http://bit.ly/1gucaJH Take time, do your research, make it relevant and, most importantly, add value to your media relationships by providing helpful content that will make the journalist’s job easier.


#PR   #publicrelations   #blogging   #media   #mediarelations   #mediapitching   #mediapitchingtips  
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Amy Bishop

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Join +DigitalRelevance™ for The Not-So-Odd Couple: How PR and SEO Work Together on October 17. http://bit.ly/1dWnqMC

With recent changes like Google’s Penguin 2.0 and Hummingbird algorithm updates, SEO and search marketing are moving rapidly from search-focused ranking tactics to a more holistic, content-focused practice. And as digital takes over the marketplace, PR is expanding beyond churning out press releases to sparking, engaging in and steering conversations about brands. 

#SEO   #PR   #PublicRelations   #marketing   #cmo  
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People
Work
Occupation
Digital PR & Marketing at DigitalRelevance
Employment
  • DigitalRelevance
    Digital Public Relations Specialist, 2013 - present
  • Cru Global
    Digital Marketing Manager, 2012 - 2013
  • Boys & Girls Clubs of America
    Marketing & Public Relations Assistant, 2010 - 2012
  • Public Relations Student Society of America
    National Committee: FORUM Editor in Chief, 2011 - 2012
  • Hirons & Company Public Relations
    Communications Management Assistant, 2011 - 2011
  • Public Relations Student Society of America
    Regional Conference Coordinator, 2010 - 2011
  • Harvey Nichols Europe
    Press & Marketing Intern, 2010 - 2010
  • US Census Bureau: Monroe County, Indiana
    Communications Director, 2009 - 2010
  • Floyd Memorial Hospital & Health Services
    Public Relations Consultant, 2009 - 2010
  • Better Business Bureau
    Communications Intern, 2009 - 2009
Basic Information
Gender
Female
Story
Tagline
♥ = Marketing + Social Business Strategy
Introduction
I work digital marketing and PR at DigitalRelevance to earn clients web traffic and conversions from the industry’s top digital media outlets, social influencers and search engines.

I help organizations improve customer experience and mobilize advocates by breaking down organizational silos, integrating marketing technology with data and maximizing co-created value with stellar content marketing.

I love to learn about social business strategy, digital marketing, customer experience, data and marketing technology.

Find me @AmyL_Bishop. Learn more about.me.

Education
  • Indiana University Bloomington
    Public Relations/ Business Marketing, 2008 - 2012
  • Indiana University Bloomington
    Economics & Political Science, 2008 - 2012
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