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Glenn Cressman
Works at Share of Marketing
Attended Richard Ivey School of Business
Lives in Stratford, ON, Canada
87 followers|4,799 views
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Glenn Cressman

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Albert Einstein. The MARKETING genius. Why do I say that? It's simple, really.
Albert Einstein once said "if you can't explain it simply, you don't understand it well enough." He was a marketing genius.
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Click-baiting is annoying. If you're trying to GROW your business, why would you intentionally annoy people? 

#facebook #webmarketing
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So.... the SpongeBob SquarePants 400 NASCAR race is a thing.
Nickelodeon markets to kids. NASCAR attracts primarily middle-aged men. Why would they sponsor this race? What marketers can learn from this.
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I landed on this web page, didn't immediately find the information I expected to find, so I abandoned the page. 

Is the site guilty of bad design? Or am I guilty of laziness?
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If you or your company has a logo (yes, all of you!), this is a MUST read.  Such great insight into the connection your brain makes with a brand.
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Reeeeeally interesting if you have kids... or if you market to teenagers I suppose.
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In honour of Rory's big win today, I revisit the question originally asked in January 2013: Does Rory + Nike = The End for Titleist? Will their dominance endure?  Or will their conservatism cost them?
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Glenn Cressman

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Is it just me or does the new IHOP logo look familiar?....

#logo #design #spooky
Take a closer look at the happy face in the logo. Does it remind you of anything?
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The WORLD's most marketable athlete is....

#OhCanada!!
Canadian tennis star Eugenie Bouchard has topped Sports Pro magazine's list of the most marketable athletes in the world.
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Facebook is the worst friend your business could have.
Your worst friend is the one that likes you when you have something to offer, but discards you when you don't. That's Facebook.
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This is a GREAT list to keep handy of you're still trying to figure out the Facebook marketing thing.  

Also applies to all social media IMO.
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Fantastic old Citroen ad.  Why is it fantastic? Because it's different!!
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People
In his circles
37 people
Have him in circles
87 people
Melissa Walters's profile photo
Patrick Yip's profile photo
Giuseppina “Pina” Russo's profile photo
Mark Tauschek's profile photo
Aaron McMillan's profile photo
Nikesh Parekh's profile photo
ThePlayersChannel.TV's profile photo
Essex Golf's profile photo
Patricia Hannigan's profile photo
Work
Occupation
Marketing Consultant - I help businesses get more business
Employment
  • Share of Marketing
    Founder and Chief Share Builder, present
  • InfoTech
    Marketing Director
  • Schooley Mitchell
    Marketing Director
  • ThinkPath
    Marketing Director
  • Ernst & Young
    Consultant
  • CIBC
    Senior Product Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Stratford, ON, Canada
Story
Tagline
Husband and father, Marketer (shareofmarketing.com), golfer...barely, movie fan, internet junkie
Introduction
Personal
- Husband to Sarah, who makes me a better person, and father to Julia, Jacob and Jennah, who make me proudest
- Love golf, but suck at it, which actually makes it more fun
- Caddyshack, Fight Club, Batman, Bourne, and Oceans... in that order
- Trying my hardest to keep up with the internet

Professional
- Created Share Of Marketing which helps businesses grow market share
- Services: strategic planning, marketing planning, and marketing execution
- You can learn a bunch more about this by clicking on the Links over there ==>
Education
  • Richard Ivey School of Business
    Business (Marketing), 1994
Basic Information
Gender
Male