Profile

Cover photo
Glenn Cressman
Works at Share of Marketing
Attended Richard Ivey School of Business
Lives in Stratford, ON, Canada
84 followers|4,543 views
AboutPostsPhotosVideos

Stream

Glenn Cressman

Shared publicly  - 
 
I landed on this web page, didn't immediately find the information I expected to find, so I abandoned the page. 

Is the site guilty of bad design? Or am I guilty of laziness?
1
Add a comment...
 
If you or your company has a logo (yes, all of you!), this is a MUST read.  Such great insight into the connection your brain makes with a brand.
1
Add a comment...

Glenn Cressman

Shared publicly  - 
 
Reeeeeally interesting if you have kids... or if you market to teenagers I suppose.
1
Add a comment...

Glenn Cressman

Shared publicly  - 
 
In honour of Rory's big win today, I revisit the question originally asked in January 2013: Does Rory + Nike = The End for Titleist? Will their dominance endure?  Or will their conservatism cost them?
1
Add a comment...

Glenn Cressman

Shared publicly  - 
 
If you're in a competitive industry (who isn't?!), this is the most important (short) post you'll read today...maybe this week.
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
1
Add a comment...

Glenn Cressman

Shared publicly  - 
 
NASA announces the "Asteroid Grand Challenge", which asks the public for ideas on solving the asteroid-armageddon problem. 

In related news, LeBron James asked me to step in for him tonight. 

My take on how this did more harm than good for NASA's brand:
1
Add a comment...

Glenn Cressman

Shared publicly  - 
 
I know it's early, but I'm pretty sure this is the best thing you will read today (assuming you care at all about growing your business).
1
Add a comment...
In his circles
35 people
Have him in circles
84 people
Emily Parr's profile photo
A Clarke's profile photo
Bernia Wheaton's profile photo
Gemstone House's profile photo
Wendy Adams's profile photo
Mark Tauschek's profile photo
Sajad Javidi's profile photo
Jay Morse's profile photo
Joe Golfer Maglio's profile photo
 
This is a GREAT list to keep handy of you're still trying to figure out the Facebook marketing thing.  

Also applies to all social media IMO.
1
Add a comment...

Glenn Cressman

Shared publicly  - 
 
Fantastic old Citroen ad.  Why is it fantastic? Because it's different!!
1
Add a comment...
 
Hotels.com is trying to get more vacation for you!  Now that's different!

What we can all learn from this example of marketing brilliance:
If your marketing isn't any different that anyone else's, why bother?  It will get lost in the noise.  No one will hear it because it won't be remarkable.  Case in point: Trivago.  They are a web...
1
Add a comment...

Glenn Cressman

Shared publicly  - 
 
This is one of the most EFFECTIVE ads I've seen in some time.

Some ads are funny, some are meant to create awareness, some (like this one) drive home a message in an unforgettable way. Well done VW.
1
Add a comment...

Glenn Cressman

Shared publicly  - 
 
"Unadvertised special offers"

Funny, this looks a lot like an advertisement.
1
Add a comment...
People
In his circles
35 people
Have him in circles
84 people
Emily Parr's profile photo
A Clarke's profile photo
Bernia Wheaton's profile photo
Gemstone House's profile photo
Wendy Adams's profile photo
Mark Tauschek's profile photo
Sajad Javidi's profile photo
Jay Morse's profile photo
Joe Golfer Maglio's profile photo
Work
Occupation
Marketing Consultant - I help businesses get more business
Employment
  • Share of Marketing
    Founder and Chief Share Builder, present
  • InfoTech
    Marketing Director
  • Schooley Mitchell
    Marketing Director
  • ThinkPath
    Marketing Director
  • Ernst & Young
    Consultant
  • CIBC
    Senior Product Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Stratford, ON, Canada
Story
Tagline
Husband and father, Marketer (shareofmarketing.com), golfer...barely, movie fan, internet junkie
Introduction
Personal
- Husband to Sarah, who makes me a better person, and father to Julia, Jacob and Jennah, who make me proudest
- Love golf, but suck at it, which actually makes it more fun
- Caddyshack, Fight Club, Batman, Bourne, and Oceans... in that order
- Trying my hardest to keep up with the internet

Professional
- Created Share Of Marketing which helps businesses grow market share
- Services: strategic planning, marketing planning, and marketing execution
- You can learn a bunch more about this by clicking on the Links over there ==>
Education
  • Richard Ivey School of Business
    Business (Marketing), 1994
Basic Information
Gender
Male