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Glenn Cressman
Works at Share of Marketing
Attended Richard Ivey School of Business
Lives in Stratford, ON, Canada
85 followers|1,967 views
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Glenn Cressman

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This is one of the most EFFECTIVE ads I've seen in some time.

Some ads are funny, some are meant to create awareness, some (like this one) drive home a message in an unforgettable way. Well done VW.
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"Unadvertised special offers"

Funny, this looks a lot like an advertisement.
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Good point about social for employee engagement, collaboration and sharing. 
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Thanks +Danny Brown  for sharing this!!
 
Now this is an ad that would encourage me to buy - well played, Air Asia. :)
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What Rory's move to Nike tells us about Titleist's vulnerability.  And what we as marketers should learn from it.
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Good for a quick laugh (and a quick check to make sure your marketing doesn't suck!)
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Glenn Cressman

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If you're in a competitive industry (who isn't?!), this is the most important (short) post you'll read today...maybe this week.
Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection.
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NASA announces the "Asteroid Grand Challenge", which asks the public for ideas on solving the asteroid-armageddon problem. 

In related news, LeBron James asked me to step in for him tonight. 

My take on how this did more harm than good for NASA's brand:
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I know it's early, but I'm pretty sure this is the best thing you will read today (assuming you care at all about growing your business).
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Sesame Street wins the internet today!
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Great lesson for all businesses about listening.

ING got heat for an ad that bordered on diminishing the seriousness of mental illness. They listened, responded and ultimately agreed. No pride. No backlash of their own. Just honesty, humility and apology. Move on. 

Well done, ING.
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There are a LOT of messages in this monumental ad from Coke.  What's your take?
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People
In his circles
33 people
Have him in circles
85 people
Aaron McMillan's profile photo
Paul Chambers's profile photo
Work
Occupation
Marketing Consultant - I help businesses get more business
Employment
  • Share of Marketing
    Founder and Chief Share Builder, present
  • InfoTech
    Marketing Director
  • Schooley Mitchell
    Marketing Director
  • ThinkPath
    Marketing Director
  • Ernst & Young
    Consultant
  • CIBC
    Senior Product Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Stratford, ON, Canada
Story
Tagline
Husband and father, Marketer (shareofmarketing.com), golfer...barely, movie fan, internet junkie
Introduction
Personal
- Husband to Sarah, who makes me a better person, and father to Julia, Jacob and Jennah, who make me proudest
- Love golf, but suck at it, which actually makes it more fun
- Caddyshack, Fight Club, Batman, Bourne, and Oceans... in that order
- Trying my hardest to keep up with the internet

Professional
- Created Share Of Marketing which helps businesses grow market share
- Services: strategic planning, marketing planning, and marketing execution
- You can learn a bunch more about this by clicking on the Links over there ==>
Education
  • Richard Ivey School of Business
    Business (Marketing), 1994
Basic Information
Gender
Male