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The +Dell "Ultrabook Challenge" seems to suggest that people are surprised that Dells are not butt ugly. Don't think that was the message they were going for...
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Michel Alexandre Salim's profile photo
 
people are surprised because, sadly, a lot of Dells are not ... err,aesthetically optimized. Ever since they cancelled the excellent XPS 13...

This reminds me of Volvo's surprised astronaut ad when their Mitsubishi-influenced S40/60/80 range first launched, though -- promising a break with past design practices
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