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Unbounce
Build high-converting landing pages and popups without developers.
Build high-converting landing pages and popups without developers.
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“The call to action (CTA) you choose for your ad can be critical because it’s the first interaction a visitor has with you, and helps set expectations for what they’ll encounter next.”

Joe Martinez, named a Top 25 Influential PPC expert by PPCHero last year, shares a guide to data-driven ways to choose effective CTAs for your display ads. Google Analytics provides insight into users on your landing page that can be used to inform your decision on which CTA to use.

Make sure your ads are making the most impact🔻

https://unbounce.com/ppc/effective-ctas-for-display-ads/
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We know it can be tricky to stay on top of Google's frequent changes and how they affect SEO. So we've enlisted the help of two people who know a lot about ranking factors!💡

Rob Bucci, CEO of STAT Search Analytics and Cyrus Shepard, Partner at Zyppy and former Head of SEO and Content Development at Moz, answer our burning questions on how best to achieve SEO success in 2018. 💪

Learn about local search, how to get snippeted, what matters most for ranking, and more. 👇

#Google #SEO #GoogleSearch #digitalmarketing
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#CTAConf 2018 is happening in a beautiful city at its best time of year. So why not mix business with pleasure? We've got the must-dos, the must-sees, and the must-eats straight from Vancouver locals and fans.

And don't miss your chance to WIN your way to Vancouver for CTAConf!

In partnership with Tourism Vancouver, we're offering the chance at a Call to Action Conference Vancouver getaway worth $3,500 CAD! This includes one ticket to CTAConf, $500 toward your travel expenses, and a “Destination Experience Pass” that gives you free access to the attractions listed in this post—plus many, many, many more.

Details are in the post below! ✈️👇

#marketingstrategy #marketingconference
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We all know the market is more saturated than ever. But what if, instead of fighting it, we used that momentum to our advantage? 💪

April Dunford, product positioning expert, tells us how.

(Keep an eye out for the #CTAConf discount code inside to see her in person!)
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Join the marketing revolution at this year's #CTAConf! 💪

Get a glimpse of what's on deck, what makes it different, and exactly what you can expect both on the stage and off it.👇
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+Shopify Merchants Liz and Bill work the dirt at Fat Stone Farm in Connecticut with their two kids. After partnering with digital agency Webistry, they saw their return on ad spend scale to an incredible 33X! 🍎

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A step-by-step guide on how to know if visitors are actually interacting with your landing page videos:

➕ Add Google Tag Manager for tracking
📈 Create tags to track video engagement
📋 View the events report in Google Analytics

Read on for the details! 📹
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We all know marketing campaigns convert best when we personalize them, but more than half of marketers struggle to do so.

Read on for a few ways to get started today 👇

#geotargeting #landingpages #conversionrateoptimization
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How much of a difference could dynamic text replacement really make?

Conversionlab's Finge found that for Campaign Monitor, the difference in conversions was huge 🔥

#conversionrateoptimization #cro #landingpages
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Improve your quality score ➡️ your Ad Rank & Search Impression Share get boosted ➡️ your ads get served up more often

PPC experts Jeffrey Baum and Diane Anselmo from Hanapin Marketing walk us through it 💸

#ppc #ads #paid #digitalmarketing #qualityscore #adwords #landingpages
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