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Heather Robertson
Works at Robertson Consulting Services
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Heather Robertson

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Planning some travel this summer? Tips on how to keep  your data and devices secure and safe from cyber-predators, whether you are traveling for business or pleasure.
via my blog. 
DARK HOTEL. Sounds like a great name for a mystery novel. In 2009, it was identified by security researchers as a new type of APT (active persistent threat) considered so sophisticated that it coul
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Heather Robertson

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Fruition Interactive has just announced  a new partnership with the UW Stratford Campus - Global leaders in media research. The team say they are looking forward collaborating with and counseling students as they design and digital media and bringing that knowledge to create growth for our clients now and into the future. CONGRATULATIONS! +Kent Wakely +Mitch Fanning  #inboundmarketing  
Today I'm thrilled and honoured to announce a new partnership between Fruition Interactive and the University of Waterloo Stratford Campus. Growing out of our successful work with University of Waterl
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Heather Robertson

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Admittedly I am quite possibly the last person to have stumbled upon this great piece of content marketing from LunaMetrics.  Repurposed for my circles and easy to use - it's the definitive Social Media Sizing Chart. No more squeeze, shove and wonder why it don't fit ...

Cheers to LunaMetrics and anyone else who creates useful content and shares! 
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From my blog: KYC - Know Your Customer. If there's one thing that the Toronto Boat Show knows about their customers is that they love their boats. Do you know what makes your customer tick?
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When discussing social media, I think it helps by telling 'stories' of successes and experiences. So, this post has a few interesting stories including how a denturist is promoting his brand on Facebook and how a hardware accessories manufacturer prefers Pinterest and why. 
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Heather Robertson

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Are you killing your #internetmarketing success with bad habits?
Only +Fruition Interactive (Toronto) would be so bold to ask something like that... Ha!

But they did identify identified four deadly habits that once corrected will turn your internet marketing efforts around. 

Beginning with: doing internet marketing just for the sake of it; operating without a plan; performing as a one-marketer show while expecting instant success - we've got some insights and tips for you. Being realistic and knowledge about your marketing aspirations is the first step. Realizing that you might need additional help from an agency might be another step. http://bit.ly/18CCKR0
Internet marketing doesn't have to be hard, but you'll get better results if you avoid these 4 killer mistakes
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Re-entering the 'blogsphere' with this post for SMBs. Today's post: Understanding the value of creating and perfecting your company brand. It ain't just for the big guys. 
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Scala Network is brand new to me.  I found it through Strategic Storyteller Lisa Horvat. Scala has some interesting workshops and a newsletter. See below.  

Lisa is interesting too. Her husband Frank Horvat is a pianist - and Lisa has designed a Presi presentation that runs while Frank plays. The presentation tells the story of the tunes that Frank plays.
Featured Articles. 20 Inconvenient Career Truths. By: Chrissy Scivicque This post was inspired by Charlie Gilkey's genius article, “20 Inconvenient Business Truths.” I read it and realized, in career coaching, I share inconvenient truths with my clients on a regular basis.
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Heather Robertson

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I just 'unfriended' someone on LinkedIn because they kept endorsing me and they really didn't know me. This led me to start looking at other LinkedIn 'useability issues'. The medium isn't the problem - it's the messengers. Some thoughts on how to play nice on LinkedIn and keep it a useful tool - from my blog. ~Heather
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This post was a long time coming - it's an update on Google AdWords from a post in July 2012. PPC is a great way to promote your business and Google AdWords is one way. Here's an insight into how it works and features for anyone running a small business ... ~Heather 
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Have them in circles
107 people
Arja Pennanen Lytle's profile photo
Heather Robertson's profile photo
Frank Baron's profile photo
Portabote NA's profile photo
Dr.M.Sajjad Dehnavi Martial Arts Union- IMAU's profile photo
Russell Behr's profile photo
Alina Ostrogradskaya's profile photo
Joanna Hughes's profile photo
Jason Thomas's profile photo
Work
Occupation
Online Marketing Consultant - Content Strategist
Skills
inbound marketing. e-mail and social media marketing. content strategy. SEO.
Employment
  • Robertson Consulting Services
    Owner, 2009 - present
Story
Tagline
Internet Marketer - Content Strategist
Introduction
Digital marketer creating online marketing solutions for small business owners. 

  • search engine optimization - analytics & keyword research) 
  • internet marketing (social media & outbound and email marketing)
  • content strategy. 


Have questions about seo, social media or other aspects of internet marketing? Visit My blog for some insight.

Agent Image found a very elegant and simple solution to our request. My customer wanted to be able to re-order their real estate listings on our landing page. The solution Agent Image designed is simple, easy and was completed within 24 hours. Thanks Agent Image.
Public - in the last week
reviewed in the last week
I was really pleased with the LinkedIn course that I took with CampTech. Our instructor Leslie was passionate, knowledgeable and had a lot of great tricks that still resonate with me. And I made a few new connections. There are so many things I like about CampTech: > Cost & Timing - programs are affordable and they are offered at different times. > Recognition - Badges count man, I keep saying that. It does no harm to have the logo of an accredited course provider on my LinkedIn profile and website. And the badge was easy to install. > Communication - I've sent them lots of emails and they always respond promptly. I even received a response one Friday evening from the 'head honcho' explaining why they couldn't offer a particular course and a recommendation where to take the course.. So.. take a CampTech course, learn something and get a badge.
• • •
Public - 3 months ago
reviewed 3 months ago
THIS KAR WASH IS OPEN 24/7 Sometimes, Google Maps gets things wrong. This place is open all hours. I've been there a couple of times early in the morning. It was clean and tidy.... AND the coin machine worked like a charm - thank goodness!
Public - 7 months ago
reviewed 7 months ago
4 reviews
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