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Heather Robertson
108 followers -
Internet Marketer - Content Strategist
Internet Marketer - Content Strategist

108 followers
About
Heather's posts

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Planning some travel this summer? Tips on how to keep  your data and devices secure and safe from cyber-predators, whether you are traveling for business or pleasure.
via my blog. 

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Are you killing your #internetmarketing success with bad habits?
Only +Fruition Interactive (Toronto) would be so bold to ask something like that... Ha!

But they did identify identified four deadly habits that once corrected will turn your internet marketing efforts around. 

Beginning with: doing internet marketing just for the sake of it; operating without a plan; performing as a one-marketer show while expecting instant success - we've got some insights and tips for you. Being realistic and knowledge about your marketing aspirations is the first step. Realizing that you might need additional help from an agency might be another step. http://bit.ly/18CCKR0

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Fruition Interactive has just announced  a new partnership with the UW Stratford Campus - Global leaders in media research. The team say they are looking forward collaborating with and counseling students as they design and digital media and bringing that knowledge to create growth for our clients now and into the future. CONGRATULATIONS! +Kent Wakely +Mitch Fanning  #inboundmarketing  

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Re-entering the 'blogsphere' with this post for SMBs. Today's post: Understanding the value of creating and perfecting your company brand. It ain't just for the big guys. 

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Admittedly I am quite possibly the last person to have stumbled upon this great piece of content marketing from LunaMetrics.  Repurposed for my circles and easy to use - it's the definitive Social Media Sizing Chart. No more squeeze, shove and wonder why it don't fit ...

Cheers to LunaMetrics and anyone else who creates useful content and shares! 

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Scala Network is brand new to me.  I found it through Strategic Storyteller Lisa Horvat. Scala has some interesting workshops and a newsletter. See below.  

Lisa is interesting too. Her husband Frank Horvat is a pianist - and Lisa has designed a Presi presentation that runs while Frank plays. The presentation tells the story of the tunes that Frank plays.

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From my blog: KYC - Know Your Customer. If there's one thing that the Toronto Boat Show knows about their customers is that they love their boats. Do you know what makes your customer tick?

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I just 'unfriended' someone on LinkedIn because they kept endorsing me and they really didn't know me. This led me to start looking at other LinkedIn 'useability issues'. The medium isn't the problem - it's the messengers. Some thoughts on how to play nice on LinkedIn and keep it a useful tool - from my blog. ~Heather
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