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Heather Robertson
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Heather Robertson

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Planning some travel this summer? Tips on how to keep  your data and devices secure and safe from cyber-predators, whether you are traveling for business or pleasure.
via my blog. 
DARK HOTEL. Sounds like a great name for a mystery novel. In 2009, it was identified by security researchers as a new type of APT (active persistent threat) considered so sophisticated that it coul
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Heather Robertson

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Fruition Interactive has just announced  a new partnership with the UW Stratford Campus - Global leaders in media research. The team say they are looking forward collaborating with and counseling students as they design and digital media and bringing that knowledge to create growth for our clients now and into the future. CONGRATULATIONS! +Kent Wakely +Mitch Fanning  #inboundmarketing  
Today I'm thrilled and honoured to announce a new partnership between Fruition Interactive and the University of Waterloo Stratford Campus. Growing out of our successful work with University of Waterl
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Admittedly I am quite possibly the last person to have stumbled upon this great piece of content marketing from LunaMetrics.  Repurposed for my circles and easy to use - it's the definitive Social Media Sizing Chart. No more squeeze, shove and wonder why it don't fit ...

Cheers to LunaMetrics and anyone else who creates useful content and shares! 
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From my blog: KYC - Know Your Customer. If there's one thing that the Toronto Boat Show knows about their customers is that they love their boats. Do you know what makes your customer tick?
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When discussing social media, I think it helps by telling 'stories' of successes and experiences. So, this post has a few interesting stories including how a denturist is promoting his brand on Facebook and how a hardware accessories manufacturer prefers Pinterest and why. 
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Boat Insurance isn't exactly a hot topic on social media channels but still you have to admire the ingenuity of Skippers' Plan who is reaching out to boaters asking for their input. I think it's a reflection on the progressive view of the President. 
Skippers' Plan Insurance wrote: Have you ever had an insurance claim... Join Facebook to connect with Skippers' Plan Insurance and others you may know.
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Heather Robertson

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Are you killing your #internetmarketing success with bad habits?
Only +Fruition Interactive (Toronto) would be so bold to ask something like that... Ha!

But they did identify identified four deadly habits that once corrected will turn your internet marketing efforts around. 

Beginning with: doing internet marketing just for the sake of it; operating without a plan; performing as a one-marketer show while expecting instant success - we've got some insights and tips for you. Being realistic and knowledge about your marketing aspirations is the first step. Realizing that you might need additional help from an agency might be another step. http://bit.ly/18CCKR0
Internet marketing doesn't have to be hard, but you'll get better results if you avoid these 4 killer mistakes
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Re-entering the 'blogsphere' with this post for SMBs. Today's post: Understanding the value of creating and perfecting your company brand. It ain't just for the big guys. 
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Scala Network is brand new to me.  I found it through Strategic Storyteller Lisa Horvat. Scala has some interesting workshops and a newsletter. See below.  

Lisa is interesting too. Her husband Frank Horvat is a pianist - and Lisa has designed a Presi presentation that runs while Frank plays. The presentation tells the story of the tunes that Frank plays.
Featured Articles. 20 Inconvenient Career Truths. By: Chrissy Scivicque This post was inspired by Charlie Gilkey's genius article, “20 Inconvenient Business Truths.” I read it and realized, in career coaching, I share inconvenient truths with my clients on a regular basis.
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I just 'unfriended' someone on LinkedIn because they kept endorsing me and they really didn't know me. This led me to start looking at other LinkedIn 'useability issues'. The medium isn't the problem - it's the messengers. Some thoughts on how to play nice on LinkedIn and keep it a useful tool - from my blog. ~Heather
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This post was a long time coming - it's an update on Google AdWords from a post in July 2012. PPC is a great way to promote your business and Google AdWords is one way. Here's an insight into how it works and features for anyone running a small business ... ~Heather 
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Making the compelling case to small business and how Twitter can be a useful tool. Not on Twitter yet... here are some tips and tools.. 
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Have them in circles
95 people
Andrew Findlater's profile photo
Jeff Barber's profile photo
Bruce Kenyon's profile photo
Heather Robertson's profile photo
Gavin Peters's profile photo
Mohamed Aslam's profile photo
Play Slot Machine's profile photo
Lino Coria's profile photo
Kirk Fontaine's profile photo
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Digital Marketing Strategist for Small Business
Introduction
Digital marketer creating online marketing solutions for small business owners. 

  • search engine optimization - analytics & keyword research) 
  • internet marketing (social media & outbound and email marketing)

Have questions about seo, social media or other aspects of internet marketing? Visit My blog for some insight.