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As of the fourth quarter of 2011, half of black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58 percent accessed the mobile Internet, more than any other race/ethnic group. As consumers increasingly use their mobile devices for social networking, video, research and shopping, its important for advertisers to understand how these consumers engage with content in order to effectively reach them.New research from Nielsen illustrates mobile activities among black consumers and their receptiveness to advertising on mobile connected devices.

http://blog.nielsen.com/nielsenwire/online_mobile/infographic-the-digital-black-consumer-and-mobile-advertising/

#nielsen #mobile #infographic
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What Kind of Digital Consumer Are You?

Efficiency Expert: This is the digital consumer who uses digital devices and services to simplify things. They use the fewest devices but still access the Internet via mobile phones, send emails rather than letters, use Facebook to communicate with people, watch video on demand at home and shop online. However, some surveyed still prefer in-store shopping to online.

Content King: There’s a reason why it’s “king” and not “queen.” This category is composed mostly of males, but represents just 9 percent of the global sample. According to Saul Berman, global strategy consulting leader of IBM’s Business Services division, these digital consumers are the gamers, the newshounds, the movie buffs. “They prefer everything to be connected to their console or TV, often watch TV shows online, they regularly download their media and play games with people online,” Berman said.

Social Butterfly: Some 15 percent of consumers surveyed reported that they frequently maintain and update social-networking sites. This group has a strong female skew, with a high frequency of digital consumption. They might own fewer devices, but they maintain more social-networking profiles, they visit these sites several times a day, they’re “tagging” others on sites, and they’re often viewing what friends are posting.

Connected Maestro: This group is indicative of where the future is headed, Berman believes. About 35 percent of those surveyed take a more advanced approach to media consumption by using mobile devices and smartphone applications to access games, music and video, or to check news, weather and sports. They use instant messaging. They own the greatest variety of digital devices, and they combine some of the behavior of a Content King and a Social Butterfly. This group also has a slightly male skew and, as Berman said, “the majority of this group say they now read digital books over printed ones.”

Interestingly, the study notes that age is no longer the most distinct segmentation when it comes to putting digital consumers into boxes. A full 82 percent of digital adopters are now between the ages of 10 and 64. “Contrary to popular belief, not all early adopters are college age; in actual fact 65 percent are aged between 55-64,” the study notes.“Making tech simple for that audience is a key factor,” Berman said, “and they’ve seen the benefit in potential by watching people who were the initial early adopters.”That still doesn’t necessarily mean you’re off the hook in terms of setting up printers and fixing the Internet when you’re visiting home for the holidays.

http://allthingsd.com/20120416/what-kind-of-digital-consumer-are-you/
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What is the value of a Facebook fan?

[...] In fact, the average Facebook fan spent $368 at Best Buy in the 12 months prior to the survey, compared with $150 by a non-fan. Even though Coca-Cola has a pretty darn high brand recognition, almost all of its Facebook fans (95 percent) are likely to buy or recommend it, compared with 71 percent of online Americans. [...]

[...] In fact, there a study from the Ehrenberg-Bass Institute found that only 1 percent of the fans for an average Facebook business page are active. Of course, if you have 7 million or so “fans,” that is still a lot of people influencing your brand. [...]

http://www.smartplanet.com/blog/business-brains/what-is-the-value-of-a-facebook-fan/23546
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The UK government is currently consulting on the use of Open Standards and Open Source as an alternative for proprietary software. The large companies who stand to lose out are lobbying the UK government and are able to throw large sums of cash into discrediting open source and open standards. As the open source community, we have generally not responded to the consultation because we may have read it and thought "that’s really good." We need to feed this back otherwise this will become a one sided debate. Don’t let large corporates buy UK policy!

http://open.squarecows.com/
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Internet search data may predict economic trends better than surveys

In recent years, there has been plenty of discussion about looking at Internet search data to map and predict trends. Now, economists are saying say that Internet search data may even now be a better predictor of economic trends than quantitative surveys

http://www.smartplanet.com/blog/business-brains/internet-search-data-may-predict-economic-trends-better-than-surveys/23242
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Protect your WordPress site with .htaccess

WordPress is the world’s most popular CMS with over 70 million users, but how safe is your install? Paul Maloney shows you how to secure your WordPress site with .htaccess.

http://www.netmagazine.com/tutorials/protect-your-wordpress-site-htaccess
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With 513 million online and growing, that is more
than the digital populations of the USA, India,
Brazil, Russia and Canada combined.
The Chinese know how to replicate like no one
else and with limited copyright restrictions
this has led to a lot of cookie cutter players
reminiscent of big western players. One
technology company told me SinaWeibo, the
local Twitter equivalent, has such a perfect
replica of Twitter’s API, that they can easily
take their analytics tool global.

http://www.wpp.com/wpp/marketing/digital/enter-the-dragon.htm

#china #wpp #mediascale
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Facebook e-commerce: the next big thing?

(Reuters) - A group of e-commerce start-ups, backed by some of the tech world's most pedigreed financiers, are betting that Facebook Inc can become an e-commerce powerhouse to rival Amazon.com Inc and eBay Inc.

http://www.reuters.com/article/2012/04/05/net-us-facebook-ecommerce-idUSBRE8340FF20120405

#reuters #ecommerce #facebook #amazon
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The gold rush for mobile games are over. Will be there a comeback?

Elbert Perez, who develops mobile apps on his own, said he made a living from sales of Windows Phone games such as “Mafia Pizza Car” and “Nom Nom Worm,” but his income has shriveled from an average of about $4,000 a month to about half that level, all from sales of advertising in his games.

“The initial gold rush is over,” he said.

http://blogs.wsj.com/digits/2012/04/05/waiting-for-gold-from-microsoft-mobile-games #mobile #microsoft #apps
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