is an NGO based in Cape Town, South Africa, with Nelson Mandela as its patron. For more than 15 years it has been promoting conservation and sustaining local African communities by helping them to market themselves as self-drive destinations for tourists looking for authentic Africa travel experiences. By promoting travel to these often impoverished communities, money is injected into local communities, jobs are created and the community sees the benefit in conserving the local fauna and flora for tourism. To date Open Africa has opened 61 travel routes with 2,600 tourism-related businesses (e.g. guest houses, adventure centres, etc.), which sustain an estimated 30,000 jobs. The ultimate aim is to cover the whole of sub-Saharan Africa with Open Africa travel routes.